As a business advertising on LinkedIn, it’s important to keep track of your ads and campaigns. LinkedIn provides an ads library that allows you to view details on your account’s advertising activity. Here’s how to access and utilize your LinkedIn ads library.
What is the LinkedIn ads library?
The LinkedIn ads library is where all of your account’s ads and ad activity are stored. This includes active and inactive ads and campaigns. It’s an invaluable tool for monitoring your ads’ performance and optimizing your LinkedIn advertising strategy.
In your ads library, you can view data and insights on:
- Individual ad performance (impressions, clicks, CTR, etc.)
- Campaign performance
- Audience targeting and reach
- Budget and spending details
- Ad creative assets
Having all this data readily available in one place makes it easy to analyze what’s working and identify areas for improvement. The ads library should be your go-to resource for managing your LinkedIn ads.
How to access your LinkedIn ads library
Accessing your ads library is simple. Just follow these steps:
- Go to linkedin.com/advertising and log into your account.
- Click on the “Campaign Manager” tab.
- In the top right corner, click the “See all campaigns” button.
This will bring you to your full ads library showing all campaigns. You can also access it directly by going to linkedin.com/ads/library.
Navigating your LinkedIn ads library
Once in your ads library, there are several ways to navigate and customize the view:
- Summary vs. Campaign Views – Toggle between seeing a summary or campaign-specific views.
- Filters – Filter by status, time period, metrics, etc.
- Columns – Choose which columns of data to display.
- Search – Search for specific campaigns.
Applying filters and customizing your view allows you to hone in on the exact data you need. For example, filtering to only active campaigns or campaigns running last month.
What you can view for each ad
When clicking into an individual ad or campaign, you’ll find even more detailed reporting and options. Here’s some of the data available:
- At a glance – High level performance overview showing impressions, clicks, CTR, etc.
- Results by day/week/month – View results for any time segment.
- Demographic data – Age, gender, industry, seniority demographics.
- Ad creative – View and edit the visuals, copy, landing page, etc.
- Audience targeting – See the defined target audience.
Drilling into individual ads gives unparalleled visibility into performance and who your messages are reaching. Use these insights to identify successes to expand upon and problem areas to improve.
Troubleshooting your ads library
If you’re having any issues accessing your ads library, here are some steps to resolve:
- Confirm you’re logged into the correct LinkedIn account – Switch to the account that has created ads.
- Check account status – Accounts must be active with no holds to view the ads library.
- Verify account permissions – Main account admin usually has necessary access.
- Clear cookies/cache – Refreshing browser data may resolve display issues.
- Try incognito browsing – Open an incognito tab and re-access the ads library.
Following these tips should get your LinkedIn ads library back up and running. Reach out to LinkedIn support if issues persist.
Best practices for using your ads library
To make the most of the LinkedIn ads library for optimizing your advertising, keep these tips in mind:
- Check in regularly – Don’t just set it and forget it. Monitor frequently.
- Leverage filters – Customize views to surface the most relevant data.
- Compare timeframes – Spot trends by comparing results week over week or month over month.
- Review reporting for underperformers – Diagnose bad ads early and improve them.
- Let top performers guide your strategy – Double down on what’s working well.
With proper oversight and analysis, your ads library provides invaluable intelligence to reach your target audience on LinkedIn more effectively.
Frequently Asked Questions
Here are answers to some common questions about accessing and using your LinkedIn ads library:
What permissions are needed to view the ads library?
You must be an admin user on the LinkedIn ad account to access the full ads library. Read-only access may be available to other members.
Is there a mobile app to view my library?
Yes, the LinkedIn Marketing Solutions app for iOS and Android provides mobile access to your LinkedIn ads library.
Can I export my ads data?
Yes, LinkedIn allows data exports from your ads library in either .CSV or .TSV formats.
Are inactive ads still visible in my library?
Yes, your ads library houses reports on all ads historically run by your account, both active and inactive.
Can I reorder or rename the campaign columns?
Yes, you can fully customize which columns display and their order when viewing your library.
Conclusion
Mastering your LinkedIn ads library unlocks actionable data insights that can significantly improve your advertising results. It’s an invaluable asset for any business marketing on LinkedIn. Following best practices for regular monitoring, analysis, and optimization will help maximize your ad spending and reach on the platform.