LinkedIn allows you to create and share posts with your connections to build your professional brand and network. While you can easily view and manage your posts on the LinkedIn website, the mobile app works a bit differently. Here are some tips for finding and managing your posts in the LinkedIn mobile app.
Viewing your posts
To view posts you’ve shared on LinkedIn:
- Open the LinkedIn app on your mobile device.
- Tap the “Me” icon at the bottom right.
- Scroll down and tap “See all” under “Recent posts”.
This will show you a feed of all the posts you’ve shared recently on LinkedIn. You can scroll through to see your posts in chronological order.
Finding specific posts
If you want to find a specific post you’ve shared:
- Tap the search bar at the top of your LinkedIn feed.
- Type in keywords from the post text or headline.
- Tap “Posts” underneath the search bar.
This will display search results for posts matching your keywords. You can scroll through to find the specific post you’re looking for.
Viewing post analytics
To see analytics for how your posts are performing:
- Tap on any post in your feed to open it.
- Scroll down and tap “View analytics” underneath the post text.
This will show you metrics like how many impressions your post received, how many likes and comments, how many clicks, etc. Reviewing these analytics can help you understand what types of content resonate best with your audience.
Managing your posts
In addition to viewing your posts, you can also manage them right from the LinkedIn mobile app:
- Editing posts – Tap the 3 dots (…) above any post and choose “Edit post” to make changes to the text or media.
- Deleting posts – Tap the 3 dots (…) above any post and choose “Delete post”. Confirm to permanently delete.
- Turning off comments – Tap the 3 dots (…) above any post, choose “Turn off commenting” and confirm.
- Saving posts as drafts – When composing a new post, tap “Save as draft” to come back and finish it later.
Sharing posts to your profile
By default, when you share a new post on LinkedIn it will only appear in the feeds of your connections who follow you. To share a post directly on your public profile:
- Tap the “Write a post” button at the top of your LinkedIn feed.
- Compose your post and tap “Share”.
- Toggle “Post to your profile” on.
- Tap “Post” to share it publicly on your profile.
Enabling this option will allow anyone who views your profile to see that post on your profile grid. It’s a great way to highlight content you want to be publicly visible.
Posting natively vs. sharing links
There are two main ways to share content on LinkedIn:
- Native posts – Compose original text, images, videos, docs, etc. right within the LinkedIn app itself.
- Shared links – Share links to external websites, articles, blog posts, etc.
Native posts tend to get higher visibility and engagement on LinkedIn, rather than simply sharing links. When possible, try to natively post your content directly on LinkedIn instead of just sharing links.
Using hashtags
Including relevant hashtags in your LinkedIn posts can help them be discovered by more people interested in those topics. To use hashtags:
- Research popular hashtags used in your industry.
- Include 2-3 relevant hashtags in your post text.
- Place hashtags at the end after your main post text.
- Tap a hashtag to see other posts using it.
LinkedIn will turn your hashtags into clickable links that showcase other posts using those hashtags. This helps your content be found by people tracking specific topics and conversations.
Mentioning connections
Tagging your connections in LinkedIn posts helps notify them and expands your reach:
- Type @ and start typing their name when composing a post.
- Select the correct connection from the dropdown.
- They will be notified of the mention.
- This may encourage them to like, comment, or share your post.
Strategically mentioning colleagues, clients, experts, or others in your industry can help get your posts in front of more relevant people.
Posting consistently
To build a strong professional presence on LinkedIn, aim to post consistently. Some tips:
- Set a goal for your posting frequency – such as 1-2x per week.
- Space out your posts throughout the week.
- Use social media scheduling tools to plan your content calendar.
- Create an editorial calendar to organize and map out upcoming posts.
- Curate a mixture of your own content, re-shares, industry articles, etc.
Consistent posting establishes you as an active, engaged member of your professional community on LinkedIn.
Using rich media
Posts with visual media tend to get higher engagement on LinkedIn. Ways to add rich media:
- Photos – Share pictures of products, events, company culture, etc.
- Videos – Post short, informative videos or webinar highlights.
- Presentations – Upload slides to SlideShare and embed them in posts.
- Infographics – Create visuals to communicate data, tips, insights.
Eye-catching rich media captures attention and gives people more incentive to interact with your posts.
Leveraging your expertise
Position yourself as an industry leader by sharing your expertise:
- Answer common questions people have in your niche.
- Share tips, best practices, how-to’s, and actionable advice.
- Post thought leadership content – whitepapers, reports, analyses.
- Provide insights and perspectives on industry news and trends.
Posts that highlight your knowledge and expertise will attract new professional contacts and opportunities.
Engaging your network
To encourage engagement with your posts on LinkedIn:
- Ask open-ended questions to spark discussion.
- Run polls and surveys to collect feedback.
- Share fun icebreaker posts to be more personable.
- Give people incentive to like/share, such as contests.
- Respond to all comments and messages on your posts.
Driving engagement leads to more visibility for your content and stronger relationships.
Keyword optimization
Optimizing your posts with relevant keywords can improve their search visibility:
- Research keywords people search for in your industry.
- Use keyword tracking tools like Google Trends.
- Include target keywords naturally in your headline and post text.
- Avoid over-optimizing or spamming keywords.
- Analyze keyword performance in post analytics.
Adding keywords helps your content appear in LinkedIn searches and reaches people looking for that content specifically.
Posting as your company
To post on LinkedIn as your company brand page:
- Ensure you are a manager of the company page.
- Tap your profile picture at the top of your LinkedIn feed.
- Toggle from your personal profile to your company page.
- Create & share posts just like your personal profile.
This allows you to establish a brand presence and social media marketing strategy for your business on LinkedIn.
Conclusion
Posting and managing content effectively on LinkedIn is key for building your professional brand and company presence. Take advantage of LinkedIn’s platform capabilities to share a wide range of content, connect with your network, demonstrate expertise, and track performance.
Consistent, high-value posting will organically grow your reach and establish you as an industry leader. The LinkedIn mobile app provides an easy way to stay engaged with your professional community and access opportunities on the go.