How do I send a message to multiple recipients on LinkedIn?

Sending a message to multiple recipients on LinkedIn can be a great way to reach out to many connections at once to share information, promote your business, or keep in touch. With LinkedIn’s messaging features, you can easily send the same message to a group of people with just a few clicks.

Who can I send messages to on LinkedIn?

On LinkedIn, you can send messages to any of your 1st-degree connections. These are people who you are directly connected to on LinkedIn. You can also send messages to 2nd-degree connections. These are people who are connected to your 1st-degree connections. However, when messaging 2nd-degree connections, the message will be marked as coming from a “Friend of a Friend” and the recipient has the option to block messages from Friends of Friends in their settings.

How do I find recipients to message on LinkedIn?

There are a few ways to find recipients to message on LinkedIn:

• Your LinkedIn connections – You can view all of your 1st-degree connections by going to My Network > Connections.
• Search – You can search for people by name, company, title, school, etc. Using the search bar at the top of LinkedIn.
• Groups – You can view members of any LinkedIn Groups that you are a member of. This can be a great way to message people with common interests or professional backgrounds.
• Company pages – You can message employees of companies by going to their Company page and viewing their list of employees.
• Your contact import list – If you imported email contacts to LinkedIn, you can message any that are LinkedIn members.
• LinkedIn Sales Navigator – With a Sales Navigator subscription, you can find additional contacts and leads to message based on advanced filters.

How do I send a message to multiple people at once?

Here are step-by-step instructions for sending a LinkedIn message to multiple recipients:

1. Click the “Messaging” icon at the top of your LinkedIn homepage.
2. Click the “Compose message” button to start a new message.
3. In the “Add recipients” field, start typing the name of someone you want to message. Matching connections will appear below. Select each connection you want to include.
4. Repeat step 3 to add up to 100 recipients. As you add recipients, their names will appear above the message field.
5. Type your message in the text box provided.
6. You can optionally attach files by clicking the attachment icon.
7. When ready, click “Send” to deliver your message to all selected recipients.

The message will be delivered to each recipient’s LinkedIn Inbox individually. They will only see their own name listed and won’t see the other people you messaged.

What are the limits for sending messages?

LinkedIn does place some limits on how many messages you can send:

• You can include up to 100 recipients per message.
• You can only send messages to your 1st and 2nd degree connections.
• You are limited to 300 messages per day.
• Recipients can opt out of receiving messages from Friends of Friends (2nd degree connections) in their settings.

Do recipients receive individual or group messages?

Even though you can easily message multiple recipients at once, each recipient will receive an individual message from you in their LinkedIn inbox. They won’t see that it was sent to other people as well.

Can I save groups of connections to message again?

LinkedIn doesn’t have an built-in feature to save specific groups of connections for messaging. However, there are a few workarounds:

• Create a list in Excel or another program to store the names of connections you want to message regularly.
• Connect with the group through a LinkedIn Group and message the group members through the group.
• Use a CRM like Salesforce to store your LinkedIn connections and message them through Salesforce integration.
• Use plugins like CircleShift, Dux-Soup, or Extole to help manage and message specific connection groups.

Are there any tips for messaging effectively?

To make your LinkedIn messages more effective, consider these tips:

• Personalize each message with the recipient’s name.
• Make the subject line clear and specific.
• Focus your message and don’t make it too long.
• Send messages individually rather than in bulk.
• Follow up any important messages with an email or call outside LinkedIn.
• Test different messaging strategies and see what works best.
• Analyze open and response rates to improve your outreach.

What are LinkedIn’s guidelines for messaging?

When sending LinkedIn messages, you need to follow their Professional Community Policies. In particular:

• Don’t send promotional messages to people you don’t know.
• Don’t spam recipients with unsolicited messages.
• Don’t use misleading subjects or false information in messages.
• Always respect if a recipient asks you to stop messaging them.

Violating these policies can get your account restricted or banned.

Can I automate sending messages?

Technically, programs exist to automate LinkedIn messaging. However, doing so goes against LinkedIn’s policies and can get your account restricted or banned if detected. It is safest to manually send your own messages or use an assistant under your direction.

Is there a way to see if my messages are being seen?

Unfortunately, LinkedIn doesn’t have read receipts for messages like some other platforms. However, there are some ways to get insights on your message effectiveness:

• See if recipients like or respond to your messages.
• Look at your overall message metrics on your LinkedIn analytics page.
• Use sales engagement tools like Outreach or SalesLoft to track open and response rates.
• Follow up via email or phone to see if important messages were received.

Can I message someone who isn’t a LinkedIn member?

You can only message people who have LinkedIn accounts through LinkedIn’s messaging platform. To reach non-members, you will need to contact them through another method like email or phone. Some options include:

• Exporting your LinkedIn connections and filtering out non-members.
• Using a sales engagement platform to manage both LinkedIn and non-LinkedIn outreach.
• Finding their contact info online and reaching out directly.
• Connecting with them first on LinkedIn and then messaging them.

What are some use cases for sending messages to multiple recipients?

Here are some examples of when you may want to use LinkedIn’s multiple recipient messaging:

• Sharing content – Send an article or other content to connections who would find it relevant.
• Event invites – Inform your network about an upcoming event or webinar.
• Job opportunities – Share job openings at your company with qualified candidates.
• Sales outreach – Reach out to prospects to promote your product or service.
• Follow up – Follow up with leads or clients after meeting them.
• Surveys and polls – Get feedback from your connections by sending a survey.
• Company updates – Share news and announcements from your company.
• Holiday wishes – Send seasons greetings or holiday wishes to your network.

Conclusion

Sending messages to multiple LinkedIn connections can be a highly effective way to engage your professional network. With LinkedIn’s tools, it’s simple to select multiple recipients and quickly send your message. To get the best results, focus on personalizing your messages, following LinkedIn’s policies, and tracking your messaging effectiveness. With the right strategy, broadcasting your message to the right people can transform your LinkedIn messaging from a sales and marketing afterthought to one of your most valuable assets.