How do I send leads from LinkedIn to HubSpot?

LinkedIn is a great source of leads, but to maximize their value, you need to be able to efficiently transfer those leads into your CRM or marketing automation platform like HubSpot for further nurturing. Here are some quick answers on how to send leads from LinkedIn to HubSpot.

Why Send LinkedIn Leads to HubSpot?

There are a few key reasons you’ll want to send your LinkedIn leads over to HubSpot:

• HubSpot offers robust lead nurturing and management features to continue engaging and qualifying inbound leads.
• You can track your entire lead funnel and conversion rates from initial contact to customer within HubSpot.
• Email and automation workflows can be triggered based on lead activity and interests.
• New lead info is automatically appended to existing contact profiles in HubSpot.
• Leads can be automatically sorted into lists and segmented for targeted follow-up campaigns.
• Deal stages, pipeline, and forecasts can be tracked as leads convert to customers.

In short, transferring your LinkedIn leads to HubSpot allows you to maximize the value of those inbound leads through customized nurturing and robust tracking to turn them into customers.

How to Export LinkedIn Leads

LinkedIn offers a couple different ways to export your leads out. Here are the two main methods:

Exporting Individual Lead Profiles

You can export individual LinkedIn lead profiles as needed:

1. Go to the profile of the lead you want to export.
2. Click on the “More” dropdown menu.
3. Select “Save to another account”.
4. Choose either “Microsoft Excel” or “CSV” file formats.
5. Check the data fields you want exported.
6. Click “Export”.

This will download that particular lead’s profile data to use as you see fit. While not efficient for mass exports, it’s good for exporting individual high value leads as needed.

Export All Connections

For bulk lead exports, you can export your entire LinkedIn connections list:

1. Go to your LinkedIn connections page.
2. In the top menu, select “Manage synced and imported connections”.
3. Choose “Export connections”.
4. Pick either the “Microsoft Excel” or “CSV” format.
5. Select the data fields you want exported.
6. Click “Export”.

This will download your full list of LinkedIn connections with whatever contact details you chose to include. It’s a great way to regularly export all of your new LinkedIn leads for further nurturing.

How to Import LinkedIn Leads into HubSpot

Once you’ve exported your LinkedIn leads, bringing them into HubSpot takes just a few clicks:

1. Navigate to the Contacts tab in HubSpot.
2. Click on “Import”.
3. Select the exported Excel or CSV file with your LinkedIn leads.
4. Map the columns in your exported file to the corresponding HubSpot contact fields.
5. Choose whether to update existing contacts or create new ones.
6. Click “Import”.

And just like that, your LinkedIn leads are now in HubSpot as contacts ready for further nurturing. The import process also allows you to segment those new leads by adding them to specific lists automatically upon import based on criteria like job title, company size, location, etc.

LinkedIn to HubSpot Lead Sync Integrations

For ongoing automated syncing between LinkedIn and HubSpot, third-party integrations are available. Some top options include:

Evaluating the different sync integrations will come down to factors like price, ease of use, customization options, and what specific functionality you need. Testing out the free trials is a good way to get hands on and see what works best.

Other LinkedIn Lead Capture Options

In addition to exporting and syncing, there are a few other tactics you can use to capture leads from LinkedIn and send them to HubSpot:

LinkedIn Form Ads

LinkedIn now allows you to add lead capture forms to your Sponsored Content and Sponsored InMail ads. You can pre-fill fields with LinkedIn member data and then, upon submission, have the leads sent directly to HubSpot. This is great for capturing leads from your targeted ads.

LinkedIn Lead Gen Forms

With Lead Gen Forms, you can create customized forms to embed right on your LinkedIn Company Page. As prospects engage with your page content, they can easily fill out the form right there. You can then export and integrate those leads into HubSpot.

LinkedIn Auto-Commenting

Tools like Dux-Soup allow you to auto-comment on LinkedIn posts and automatically send website visitors a follow-up message with a CTA to capture their contact info. Those leads go right into your CRM.

Top LinkedIn and HubSpot Lead Capture Tips

To maximize the number and quality of leads you can capture from LinkedIn and send to HubSpot, keep these tips in mind:

• Optimize your LinkedIn profile and Company Page to attract your ideal prospects.
• Engage actively with content sharing and commenting to build connections.
• Use targeted messaging and invitations to connect to reach out to potential leads.
• Provide value and build relationships first before pitching services.
• Create and share relevant content optimized for your target personas.
• Use lead capture tools and forms strategically at opportune moments.
• Personalize messaging and outreach based on prospect needs and challenges.
• Integrate lead syncing early on to capitalize on early connections.
• Nurture new leads in HubSpot with tailored email sequences.
• Report on conversion rates and optimize your lead capture process.

Conclusion

LinkedIn and HubSpot make a powerful combination for capturing, managing, and converting inbound leads. Sending your LinkedIn lead data directly into HubSpot gives you the tools and integration needed to maximize value and convert prospects through customized nurturing. Utilizing lead capture forms, contact exporting, sync integrations, and smart outreach tactics allows you to build a repeatable and scalable process.

Focus on attracting your ideal prospects on LinkedIn, capturing their information, importing into software like HubSpot, and ultimately converting high-value leads into customers. Integrating the two platforms is crucial for tracking ROI and continually optimizing your lead generation efforts.