Setting up billing for LinkedIn ads is an important step to start running paid campaigns on the platform. LinkedIn provides several options to fund your ads including credit card, PayPal, wire transfer and even offline payments. Here’s a step-by-step guide to setting up billing for LinkedIn ads.
Pre-requisites for Setting Up Billing
Before you can set up billing for LinkedIn ads, you need to fulfill these pre-requisites:
- Active LinkedIn account
- LinkedIn ad account enabled for billing
- Valid payment method (credit card, PayPal etc.)
If you don’t have a LinkedIn ad account yet, you can create one for free from the LinkedIn Ads tab. You must also make sure this account is enabled for billing – LinkedIn will prompt you to add a payment method when you create your first campaign.
Adding a Payment Method
To set up billing for LinkedIn ads, you need to add a valid payment method. LinkedIn supports the following payment options:
- Credit card
- PayPal account
- Wire transfer (for large spends)
- Offline payments (check/money order)
Here are the steps to add a payment method to your LinkedIn ads account:
- Go to the LinkedIn Ads tab and click on the cog icon to access account settings.
- Under the Payments tab, click on + Add next to the Payment Methods section.
- Choose your desired payment method:
- For credit card, enter the card details including name, number, expiration date and security code.
- For PayPal, enter your PayPal email address.
- For offline payments, choose money order or check. You’ll have to mail the payment to LinkedIn’s address.
- Agree to LinkedIn’s payment policies and click Submit.
Once you add a payment method, LinkedIn will verify and activate it within 1-2 business days. You’ll receive a confirmation email when it is activated.
Setting Daily Campaign Spend Limits
LinkedIn allows you to set a daily spending limit for your ad campaigns. This ensures you don’t overspend beyond a fixed budget every day. Here are the steps to set a spending limit:
- Go to the Campaign Manager tab and click Settings next to the campaign you want to limit.
- Under the Budget & Schedule section, toggle on “Limit how much I spend each day.”
- Enter the maximum amount you want to spend per day.
- Click Save.
Your campaigns will now pause once they hit the daily spending cap. You can edit this limit any time in Campaign Settings.
Enabling Conversion Tracking
To make the most of your ad spend, enable conversion tracking for your campaigns. This allows LinkedIn to optimize ads based on your goal actions like signups, contact forms etc. Follow these steps:
- Go to the Campaign Manager tab and click Conversions next to the campaign.
- Click + Add Conversion Tracking.
- Select your conversion goal – Lead, Custom Event or Download.
- Enter details like conversion name, tag or value.
- Click Save. Add the given tracking code to your website.
Once enabled, you’ll start seeing conversion metrics in campaign reports. Make sure to test the tracking to confirm it works.
Viewing Billing History and Invoices
You can check your LinkedIn ads billing history and download invoices right within your account. Here’s how to view them:
- Go to the account settings (cog icon) and open the Payments tab.
- Under Billing History, you’ll see a summary of past ad spends and status.
- Click on View Invoices to see all past invoices. Click any invoice to download it as PDF.
Invoices are generated on the first day of each month for the previous month’s spending. You can also contact LinkedIn support to get any past invoice resent.
Setting Up Billing Alerts
To stay on top of your ad spending, set up billing alerts for when your account reaches a certain threshold. Here are the steps:
- Go to account settings > Payments and open Manage Notifications.
- Click + Create new notification.
- Enter a notification name and set the alert threshold amount.
- Select if you want alerts daily, weekly or monthly. Choose email or in-app notifications.
- Click Save.
You’ll now start receiving alerts when your spending crosses the threshold. This helps prevent any sudden overspend on your campaigns.
Adding VAT Information
If you need to pay VAT taxes on your ads, add your VAT details to get tax invoices:
- Go to account settings > Company Profile.
- Under VAT Details, enter your VAT ID and other info.
- Make sure the VAT country matches your business country.
- Click Save.
VAT will now be included in your LinkedIn ads invoices automatically. The tax rate will depend on your business country.
Managing Multiple Currencies
If you want to run LinkedIn ad campaigns in multiple countries using local currencies, here’s how to enable and manage them:
- Go to Currencies tab under account settings.
- Click Add Currencies to add the ones you need.
- Set up a payment method for each currency.
- When creating campaigns, choose appropriate currency.
- Manage monthly budgets for each currency.
Do note that currency conversions and exchange rates apply. Contact LinkedIn support for any issues.
Troubleshooting Billing Issues
Here are some common billing issues and fixes for LinkedIn ads:
Issue | Fix |
---|---|
Unable to add payment method |
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Reaching daily spend limit too fast |
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Wrong currency or taxes on invoice |
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For any billing issues, the LinkedIn ads support team can also help troubleshoot and provide solutions.
Conclusion
Setting up billing is a key step before running LinkedIn ad campaigns. By adding a payment method, setting daily spend limits, tracking conversions and managing invoices – you can control your ad spend effectively.
Monitor your billing status regularly in account settings. Enable billing alerts and troubleshoot issues proactively. This will ensure your LinkedIn ads are running smoothly and profitably.