Sharing YouTube videos on your LinkedIn business page can be a great way to drive more traffic, increase engagement, and showcase your brand’s content. However, the process of sharing YouTube videos on LinkedIn isn’t as straightforward as other social platforms. LinkedIn restricts direct video uploads and inserts, so you need to use some workarounds to successfully share YouTube videos on your LinkedIn company page.
Importance of Video Content on LinkedIn
Before we get into the step-by-step instructions, let’s look at why you should share YouTube videos on LinkedIn in the first place:
- Higher engagement: Posts with videos generate more comments and shares compared to plain text or image posts.
- Reach more people: Videos show up more prominently in LinkedIn’s algorithm and user feeds.
- Demonstrate thought leadership: Videos allow you to showcase your subject matter expertise in an engaging format.
- Encourage profile visits: Viewers are likely to click through to your LinkedIn profile and company page after viewing your videos.
- SEO benefits: Sharing YouTube videos gives you backlinks for SEO, especially if they drive traffic to your website.
- Promote brand awareness: Videos shared from your company page help reinforce what your brand stands for.
So if you have insightful, educational, entertaining or promotional videos sitting on YouTube, why not leverage them further on LinkedIn? The key is knowing the right techniques to successfully upload and optimize them.
Step 1 – Get the Video Link from YouTube
The first step is to get the proper link for the YouTube video you want to share. Here’s how to do it:
- Go to the video on YouTube that you want to share.
- Click the ‘Share’ button below the video.
- Select the ‘Copy link’ option.
- This copies the URL of that video to your clipboard.
You’ll need this link later to embed the video, so keep it handy. If you want, you can paste the link in a text doc to reference later.
Step 2 – Write a Post and Description
Now it’s time to create your actual LinkedIn post. Here are some tips for writing effective post text and descriptions when sharing a YouTube video:
- Write an eye-catching headline summarizing the content.
- In the post text, introduce the topic and highlight key information covered in the video.
- Ask an intriguing question that the video answers.
- Use keywords and phrases that will help people find the content in search.
- In the description, include a brief overview of the video’s contents.
- Add relevant hashtags for exposure.
- Mention your company name and any notable experts featured.
This text will appear alongside the embedded video and entice people to click play. Spend some time crafting compelling copy to maximize views.
Step 3 – Embed the YouTube Video
Now for the technical part – embedding the actual video into your post. Here’s how to do it:
- When creating your post, select the ‘Embed’ option below the text box.
- In the Embed URL field, paste the YouTube link you copied earlier.
- Set the height and width of the video player (e.g. 560 x 315 pixels).
- Check the ‘Show preview’ box to ensure it looks correct.
- Click ‘Embed’ and the video will be inserted.
That’s it! The video should now be embedded within your post content. Double check that it appears and plays properly before publishing.
Step 4 – Post from Your Company Page
The final step is to actually post the content from your LinkedIn Company Page (not your personal profile):
- Go to your LinkedIn Company Page and access the posting interface.
- Copy over the text, description and embedded video from the post you created.
- Make any tweaks needed for publishing on the Company Page.
- Hit ‘Share’ or ‘Post’ to go live.
Always share YouTube videos directly from your Company Page so they appear more prominently in follower feeds. Personal profile posts have much lower reach.
Extra Tips for Success
To maximize the impact of your YouTube videos on LinkedIn, keep these additional tips in mind:
- Post videos consistently, but avoid being overly promotional.
- Experiment with different video formats – interviews, demos, etc.
- Encourage viewers to like, comment and share to boost engagement.
- Use relevant hashtags like #YouTube #video #viralvideos.
- Monitor response and double down on popular video topics.
- Share snippets or trailers instead of full videos when possible.
Analytics to Track
You can use LinkedIn’s analytics to assess the performance of your YouTube video posts. Here are some key metrics to monitor:
- Impressions – How many times your post appeared in feeds
- Reach – The total number of people who saw it
- Engagement rate – Likes, comments, shares, clicks etc.
- Followers gained – How many new followers you acquired
- Company page views – Traffic driven back to your page
Analyze these metrics over time to see which videos resonate most with your audience.
Common Issues and Solutions
Here are some common problems that may arise when sharing YouTube videos on LinkedIn, with potential solutions:
Issue | Solution |
Video won’t embed properly | Double check the link, clear browser cookies, try a different browser. |
Views are low | Use better keywords and hashtags, share at optimal times, retarget to different audiences. |
Poor video quality | Upload the video in HD resolution if possible. |
Errors playing video | Make sure the video is public, verify URL is correct, reload page. |
Restricted by geography | Check video permissions don’t limit certain countries. |
Test videos thoroughly before publishing to catch any issues early. Also ensure your internet connection is strong.
Conclusion
Sharing YouTube videos directly through your LinkedIn Company Page is a highly effective tactic to boost engagement and demonstrate thought leadership.
The key steps are:
- Getting the YouTube video link
- Writing compelling copy to complement the content
- Properly embedding the video in your LinkedIn post
- Publishing from your Company Page
Apply best practices like custom headlines, strategic hashtags and compelling calls to action within your copy. Analyze key metrics to see which video types and topics perform best. This will help refine your YouTube and LinkedIn video marketing strategy over time.
With the right approach, you can significantly expand your LinkedIn reach and engagement by tapping into the power of video content. So start sharing those relevant YouTube videos on your business page today!