How do I share from one LinkedIn page to another?

LinkedIn makes it easy to share content between different LinkedIn pages you manage. Whether you want to cross-post an update or reshare content to extend its reach, there are a few simple ways to get your content in front of more of your LinkedIn connections.

Cross-posting updates

One of the easiest ways to share content between LinkedIn pages is to cross-post updates. Cross-posting allows you to publish the same update simultaneously from multiple LinkedIn pages. Here’s how it works:

1. When writing an update on your personal LinkedIn page, expand the “Share on” link below the update text box.
2. Check the box next to any other LinkedIn pages you manage that you want to share the update on.
3. Post the update as normal. The same text will be posted from all selected pages at the same time.

Cross-posting is a handy timesaver if you want the same content to reach your entire LinkedIn audience. It prevents you from having to manually post the same update multiple times.

Resharing posts

Another way to get more mileage from your LinkedIn content is to reshare posts between pages. Resharing lets you take an update that’s already been posted and share it again on another LinkedIn page you manage.

To reshare a post:

1. Navigate to the update you want to reshare and click the arrow icon to expand the sharing options.
2. Click “Share on LinkedIn” and select the page you want to share it on.
3. Add a comment if desired and post the reshared update.

Resharing is handy for giving existing content a second run on a different audience. For example, you could share a post from your personal profile to your company page to get in front of a different group of followers.

Using hashtags

Hashtags on LinkedIn allow you to tag content with keywords. When you click on a hashtag, you’ll see other posts tagged with the same keyword. Hashtags essentially link related content together.

By using the same hashtags across different LinkedIn pages, you can connect your content. For example, if you tag updates on your personal and company pages with #industrynews, someone who clicks that hashtag will see your posts from both pages.

To leverage hashtags:

• Identify keywords that are relevant across your pages.
• Incorporate those keywords as hashtags when posting updates.
• Click hashtags to find related updates from your other pages.

Tagging with common hashtags helps your content work together for greater visibility.

Mentioning your pages

When you mention another LinkedIn page by name in an update, it creates a link to that page’s profile. Mentioning pages you manage brings attention to your other profiles.

To mention a page:

1. Type @ followed immediately by the page name when writing an update.
2. Select the matching page from the dropdown that appears.
3. Post the update with the page mention.

The page name will appear as a clickable link. This connects your pages and makes followers on one profile aware of your other pages.

Showcasing employee profiles

Company pages have the ability to showcase employee profiles on their LinkedIn page. This links individual profiles back to the company page for increased visibility.

To showcase employees:

1. Go to your Company Profile and click “View page as admin.”
2. Select the “People” tab and choose “Add profile.”
3. Search for the employee profile you want to showcase.
4. Select “Showcase” to feature them on your company page.

Showcased employee profiles appear on the company page with a note that they work at that company. Their name also links directly to their profile.

Sharing content to LinkedIn

You can easily share blog posts, articles, and other content directly to your LinkedIn pages. Every LinkedIn page has a “Share” link that lets you publish links.

To share content:

1. Navigate to the content you want to share externally.
2. Click the “Share” link on your LinkedIn page.
3. Paste the content URL and add any comments.
4. Select which page you want to share it on.
5. Post the shared content.

Sharing outbound content to your pages helps drive more traffic and links back to your website or blog.

Engaging with company content

When you actively engage with content from your company page, it shows up in your followers’ feeds. Liking, commenting on, and sharing company updates gives them broader visibility.

To amplify company content:

• Like company status updates when you see them.
• Leave comments on company posts with your perspective.
• Repost company articles that you find valuable.
• Recommend helpful company content to others.

Proactively engaging with your company page content organically shares it with your personal connections.

Sharing videos

LinkedIn supports uploading and sharing videos. You can cross-post videos between pages for expanded viewership.

To cross-post videos:

1. Upload a video when composing an update on one of your pages.
2. Expand the “Share on” link and check other pages to share it on.
3. Post the update with the shared video.

Sharing videos provides engaging multi-media content that catches followers’ attention. Embed videos inline for maximum impact.

Following company pages

Following company pages from your personal account links them together through your feed. Company updates will automatically appear in your personal feed when you follow the page.

To follow company pages:

1. Visit the company page you want to follow.
2. Click the “Follow” button near the top right.
3. Choose to follow the page from your personal profile.

Following company pages mixes their updates into your feed. This connects your personal and company presence.

Sharing job postings

Share new job postings by cross-posting them to your personal profile or other pages. This expands the visibility of open positions.

To share job postings:

1. When creating a new job posting, use the “Share on” link.
2. Check the pages you want to share the job on.
3. Post the job and it will be shared across selected pages.

Drawing more attention to open positions can help attract qualified candidates to apply.

Co-authoring longform posts

You can co-author longform posts and publish them simultaneously across author profiles. This connects multiple voices around shared content.

To co-author posts:

1. When writing a longform post, click “Co-author” and search for other profiles.
2. Select co-authors to invite them to contribute to the post.
3. Collaborate on writing the piece together.
4. Post the finished piece to both author’s profiles.

Co-authored thought leadership content published across profiles has an expanded reach.

Sharing SlideShare presentations

Upload SlideShare presentations and share them to multiple LinkedIn pages for increased exposure.

To share SlideShares:

1. Upload your presentation to SlideShare and grab the embed code.
2. When writing a LinkedIn update, paste in the embed code.
3. Use the “Share on” link to post it across pages.

Presentations shared on LinkedIn can rack up lots of views and engagement from relevant audiences.

Managing multiple LinkedIn accounts

To simplify cross-posting between different LinkedIn accounts, use tools that support managing multiple profiles.

Popular multi-account options include:

• Hootsuite
• Sprout Social
• Buffer
• LinkedIn’s Elevate Chrome extension

These tools allow you to connect multiple LinkedIn accounts and schedule posts to different profiles.

For example, you can use Hootsuite to:

1. Connect personal, company, Showcase pages.
2. Compose an update once.
3. Select which connected pages to post it on.
4. Schedule the post to go out across profiles.

Multi-account social media tools save you time when cross-posting.

Monitoring social mentions

Social listening tools can alert you when your LinkedIn profiles are mentioned online. These tools monitor the web for references to your pages.

Popular social listening options include:

• Hootsuite
• Sprout Social
• Mention
• Awario
• Buzzsumo

When properly configured, social listening tools notify you when there is a new mention of your company, personal brand, employees, and other LinkedIn profiles.

For example, Awario lets you:

1. Input LinkedIn profile/page URLs to track.
2. Review live mentions in the Awario dashboard.
3. Get email or mobile notifications when you are mentioned.
4. Analyze trends and sentiment around brand mentions.

Listening to brand mentions links your LinkedIn presence across the web.

Automating sharing

Automating posting between LinkedIn accounts saves time and makes cross-promoting easier.

Popular automation tools include:

• IFTTT
• Zapier
• Integromat
• Automate.io
• Microsoft Flow

These tools connect to LinkedIn’s API and allow you to set up automated rules. For example, you could set up:

• New blog post on your site -> Shared to your LinkedIn profile
• New company page update -> Reshared on your personal profile
• New follower on your profile -> Send them a LinkedIn message

Automating post sharing, cross-posting, and notifications frees you up to focus on creating great content.

Conclusion

Sharing and promoting content between LinkedIn pages helps expand your reach. Tactics like cross-posting updates, using common hashtags, mentioning pages, and re-sharing content integrate your LinkedIn presence.

Tools that support managing multiple accounts, monitoring brand mentions, and automating sharing can save time and streamline the process.

With the right approach, you can seamlessly connect your personal and company LinkedIn presence for greater visibility and impact across audiences.