LinkedIn is the world’s largest professional network with over 850 million members worldwide. As a platform built to connect professionals and businesses, LinkedIn offers a unique opportunity for companies to establish and share their brand and identity through Company Pages.
Creating a LinkedIn Company Page allows businesses to broadcast relevant company news and content, attract prospective employees and customers, and connect with industry professionals and groups. An essential part of managing your Company Page is being able to promote awareness of your brand by sharing your company’s profile link.
Why You Should Share Your LinkedIn Company Profile Link
Here are some key reasons why you should make an effort to share your company’s LinkedIn profile link:
- Drive traffic to your Company Page – Sharing your link gives you an opportunity to direct professionals to your page where they can learn more about your brand, products/services, and company culture.
- Increase brand awareness & visibility – Broadcasting your link expands awareness of your brand and positions your company as an authority in your industry.
- Attract followers & engagement – A customized link helps gain more followers by making it easy for prospects to find and follow your company.
- Establish credibility – Having lots of followers and a fully optimized page shows you’re an established and reputable business.
- Recruit top talent – Promoting your link helps attract qualified candidates by showcasing your employer brand and job openings.
- Generate sales leads – Share your page with potential customers to turn them into business leads by highlighting your offerings.
In summary, sharing your Company Page link should be a vital part of your overall LinkedIn marketing approach to grow your presence, connect with your audience, and achieve your business goals.
Where to Share Your Company Profile Link
Here are some of the top places to share your LinkedIn Company Page link:
1. Website
Add a LinkedIn follow or share button to your company website. This allows site visitors to easily find and connect with your page with just one click. Popular placements for the button include:
- Header or footer
- Contact or About Us page
- Blog posts
- Product/services pages
- Pop-ups or banners
- Job listings
2. Email Signature
Incorporate your customized Company Page link in the email signatures of employees at all levels. This provides visibility every time someone from your company sends an email.
3. Business Cards
Print your LinkedIn URL prominently on corporate business cards. This enables anyone you meet and exchange cards with to easily find and follow your Company Page.
4. Marketing Collateral
Integrate your LinkedIn link on brochures, flyers, catalogs, direct mail pieces, and any other external marketing materials. This helps drive people who encounter your brand offline to connect with you online.
5. Social Media Profiles
Prominently display your Company Page link on your Twitter, Facebook, Instagram, YouTube, and other social media profiles. Cross-promoting your link across channels expands your reach.
6. Press Releases
Incorporate your LinkedIn URL in the company boilerplate section of press releases. Journalists and media covering your company can then easily click to access and follow your up-to-date Page.
7. Advertising
For online ads, digital newsletters, and sponsored content, consider adding a visible call-to-action with your LinkedIn link. This provides an instant channel for ad viewers to engage.
8. Recruiting Outreach
Make sure your LinkedIn link is front and center on job postings and any communications sent to prospective candidates during hiring. This shows off your employer brand and open roles.
9. Sales Tools
Display your Company Page link prominently on sales decks, product spec sheets, and quotes. This allows potential customers to learn more about your business and offerings.
10. Customer Communications
Include your Company Page details in newsletters, account statements, invoices, and other customer touchpoints. This builds awareness and stays top of mind.
11. Corporate Events
Promote your LinkedIn URL in conferences, trade shows, and any corporate events or sponsorships. Interested attendees can then easily find and follow you.
12. Internal Communications
Share your Company Page link with employees through your intranet, email, internal social channels, and other internal comms. Turn your employees into brand ambassadors.
In addition to the above channels, you can also directly invite partners, suppliers, affiliates, alumni, and any other contacts to follow your Company Page using LinkedIn messaging.
How to Find Your LinkedIn Company Profile Link
Follow these simple steps to locate the unique URL for your LinkedIn Company Page:
- Login to your LinkedIn account, and navigate to your Company Page.
- Click on the gear icon at the top right to access your Company Page settings.
- On the right rail, look for the “Company Page link” section.
- This will display your public profile URL that you can copy and share anywhere.
Your standard company link will be in a format like:
https://www.linkedin.com/company/yourcompanyname
However, you can also customize this link by clicking on the pencil icon to create a unique URL like:
https://www.linkedin.com/company/yourcompanyname
A customized link helps make your page more memorable and identifiable when shared online or printed. You want to make sure the link is easy for your audience to grasp and type in.
Best Practices for Sharing Your Link
To maximize the impact of sharing your Company Page link, keep these best practices in mind:
- Track link clicks – Use a link tracking tool to see traffic and engagement from your shares.
- Promote consistently – Share your link consistently across channels to gain momentum.
- Monitor Company Page analytics – Analyze follower growth, engagement, and traffic sources to identify effective promo channels.
- Refresh creatives periodically – Update visual assets, images, and messaging around your link to keep it fresh.
- Retarget website visitors – Remarket your page to visitors who’ve left your site to capture potential followers.
- A/B test variations – Test slightly different versions of copy and placements to see what performs best.
- Leverage employees – Encourage employees to share your page link on their personal social media.
- Be strategic with paid – Consider paid promotion through LinkedIn Sponsored Content to reach more of your target audience.
Driving Impact and Engagement
While sharing your Company Page link is a crucial starting point, you need compelling content and activity to drive ongoing visibility, engagement, and followers once you attract people to your LinkedIn presence.
Here are some additional tips:
- Showcase your culture – Give insider looks at life at your company through photos, videos, and employee spotlights.
- Demonstrate expertise – Share advice, how-tos, slideshares, whitepapers, and other informative content.
- Promote your offerings – Feature new products, services, deals, and announcements to inform customers.
- Recognize employees – Notice standout staff through shoutouts for awards, accomplishments, and work anniversaries.
- Repurpose content – Cross-post blog articles, news releases, and other owned media.
- Start conversations – Post intriguing discussions and polls to crowdsource ideas and input.
- Go live – Broadcast live videos and host LinkedIn Live events to engage your audience.
- Partner with influencers – Collaborate with thought leaders to create and distribute co-branded content.
- Use hashtags – Tag relevant hashtags to tap into larger LinkedIn communities and topics.
- Monitor and respond – Keep close tabs on notifications and comments to nurture relationships.
The more value you consistently provide, the more organic growth, shares, and engagement your Company Page will garner over time.
Conclusion
Sharing and promoting your LinkedIn Company Page link provides immeasurable benefits in increasing brand visibility, attracting the right followers, generating quality leads, recruiting top talent, and achieving business objectives.
Be sure to share your customized URL consistently across online and offline channels. But also focus on populating your page with fresh, captivating content to drive ongoing visibility and engagement once you get site visitors.
With a sound promotion strategy and quality content approach, your LinkedIn Company Page can become a pivotal hub for interacting with customers, prospects, candidates, and industry professionals worldwide.