Taking ownership of a company page on LinkedIn can be a great way to establish your brand’s presence and connect with potential customers and partners. However, the process of claiming and verifying a company page on LinkedIn can be confusing. Here’s a quick guide to taking ownership of a LinkedIn company page in just a few steps.
Check if a page already exists
The first thing you’ll want to do is search for your company on LinkedIn to see if a page already exists. Simply type your company name into the search bar at the top of the LinkedIn homepage. If a company page appears in the results, you’ll then want to take steps to claim it. If no page exists yet, you can easily create a new company page.
Claim an existing page
If a LinkedIn page already exists for your company, you’ll need to claim it as the official page. Here are the steps:
- Go to the company page and click “Claim this page” under the cover photo.
- Enter the name of your company when prompted. Make sure to enter the official name as it appears on legal documents.
- Select that you are an official representative of the company.
- Enter your official company email address when requested.
LinkedIn will then send a verification email to that address. Click the link in the email to verify that you are authorized to manage the page.
Request verification of your claim
After claiming the page, LinkedIn will place an “unverified” label on the company page. To remove this, you need to request verification of your claim as the official company representative.
Here are the steps for requesting verification:
- From your company page, click “Request Verification” below the admin tools.
- Enter information to verify your identity, including photo ID.
- Provide details about your position at the company.
- Submit any requested documentation to confirm you can represent the company.
LinkedIn will review your verification request and let you know once it has been approved or if more information is needed.
Designate additional admins
As the verified admin of your LinkedIn company page, you can add additional admins to help manage the page. Here is how to designate other users as page admins:
- From the company page, click “Admin Tools” below the cover photo.
- Select “Add admins” and enter the name, email address or LinkedIn profile link for the user you want to add.
- Set the user’s permission as “Admin” to give them full access to edit the page.
- Enter a message to notify the user of their new admin access.
- Click “Send” and the user will be prompted to accept admin privileges for the page.
You can add up to 50 additional admins for your company page. Make sure to only designate users you trust to manage your brand presence on LinkedIn.
Customize your company page
Once you’ve claimed and verified ownership of your LinkedIn company page, it’s time to customize it to showcase your brand. Here are some tips:
- Add an eye-catching cover photo and logo that represent your brand.
- Write an engaging “About Us” section to tell your company’s story.
- Showcase your products or services through the “Products” tab.
- Post updates regularly to engage your followers.
- Curate relevant content by employees to highlight company culture.
- Optimize SEO elements like the page URL, keywords and metadata.
Monitoring analytics will also provide insight into how people are engaging with your content. Track which types of posts generate the most clicks, reactions and shares.
Maintain your page over time
Don’t neglect your LinkedIn company page once the initial setup is complete. Maintaining your page with fresh content and prompt responses is key to using LinkedIn for business success.
- Check page notifications and messages regularly to engage followers.
- Keep info like employment stats and descriptions up-to-date.
- Respond promptly and appropriately to all reviews, comments and posts.
- Publish new content consistently to stay top of mind with your audience.
- Monitor analytics to gain insight on how to improve performance.
It takes an ongoing time investment to maximize the benefits of a LinkedIn company page. But the brand awareness and lead generation opportunities make it well worth the effort.
Conclusion
Claiming and customizing your LinkedIn company page provides a valuable hub to reach new audiences and build relationships with prospects. Focus on creating an optimized profile, frequently posting engaging updates, and responding promptly to maintain an authoritative brand presence on LinkedIn. Follow these best practices as the page admin to maximize your business impact through this essential professional networking platform.