Upgrading to a LinkedIn Premium Business account unlocks additional features that can help take your professional network and presence to the next level. Here’s what you need to know about upgrading to a Premium Business account on LinkedIn.
What are the benefits of upgrading to LinkedIn Premium Business?
Some key benefits of upgrading to a LinkedIn Premium Business account include:
- InMail Messages – Send unlimited emails directly to anyone on LinkedIn, even if you’re not connected. Great for recruiting and sales prospecting.
- Search Filters – Get advanced search filters to target your ideal prospects and customers based on location, company size, job function, and more.
- Profile Badges – Display badges on your profile to showcase endorsements, certifications, volunteer work, and languages.
- Company Pages – Create an enhanced Company Page and showcase Pages for your products and services.
- Learning Courses – Get unlimited access to over 16,000 professional development courses through LinkedIn Learning.
- Marketing Analytics – Gain insights into your LinkedIn audience and track content performance with analytics.
- Lead Generation Forms – Add lead gen forms to your Company Page to easily collect contact details from site visitors.
What are the different Premium Business account options?
There are three main tiers of LinkedIn Premium Business accounts:
- Premium Business: Designed for solopreneurs, entrepreneurs, and small businesses. $59.99/month billed annually.
- Premium Business Plus: Adds team management tools for small to medium businesses. $99.99/month billed annually.
- Premium Business Executive: Full suite of tools for large enterprises. Custom pricing (contact LinkedIn Sales).
Here’s an overview of what’s included at each tier:
| Feature | Premium Business | Premium Business Plus | Premium Business Executive |
|---|---|---|---|
| InMail Messages | 25/month | 50/month | 100/month |
| Search Filters | ✔ | ✔ | ✔ |
| Profile Badges | ✔ | ✔ | ✔ |
| Company Pages | 1 | 5 | 15 |
| Learning Courses | ✔ | ✔ | ✔ |
How do I upgrade to a Premium Business account?
Upgrading to a LinkedIn Premium Business account is simple:
- Go to your LinkedIn profile and click on the “Upgrade to Premium” link.
- Select the Premium Business plan you want – Premium Business, Premium Business Plus, or Premium Business Executive.
- Choose your preferred payment frequency – monthly or annual billing.
- Enter your payment details and complete the checkout process.
- Your Premium Business account will now be activated! You can start using your additional capabilities right away.
Here are some tips for upgrading:
- Take advantage of annual billing discounts if paying monthly doesn’t suit your budget.
- Use a company or business credit card to pay if you plan to use Premium for recruiting or marketing.
- Add additional team members to your Premium Business Plus or Executive plan if needed.
How do I manage my Premium Business account?
Once upgraded, you can manage your Premium Business account from the “Account” section of your LinkedIn profile:
- View your current subscription plan details and billing information.
- Change your payment method or switch plans if needed.
- Add, remove, or change managers for your Premium Business Plus or Executive team plan.
- Cancel your Premium subscription (note any unused time left in billing cycle will be forfeited).
Be sure to take advantage of all the Premium features available to maximize the value of your investment. Some key tips:
- Use your extra InMail messages regularly for outreach.
- Set up tracking and analytics for your Company Page and content.
- Take LinkedIn Learning courses to build your skills.
- Add lead gen forms, Showcase Pages, and badges to your Company Page.
Monitor your account analytics and activity to identify opportunities for improving your LinkedIn presence and engagement over time.
What other tips do you have for getting the most from Premium Business?
Here are some additional tips for making the most of your LinkedIn Premium Business upgrade:
- Optimize your personal profile 100% with a professional headshot, rich background, and detailed work experiences.
- Publish long-form articles and content regularly to establish thought leadership.
- Join targeted LinkedIn Groups to connect with your audience.
- Use searching filters to build targeted mailing lists for promotions.
- Send regular InMail messages to warm up cold prospects.
- Use Showcase Pages to highlight products, services, projects, etc.
- Add lead gen forms to your Company Page to generate sales leads.
- Consider promoted posts to expand reach for important updates.
The more you engage your network and publish valuable content, the more you can grow your reach and connections on LinkedIn.
Conclusion
Upgrading to a Premium Business account unlocks a powerful set of capabilities for establishing your brand, connecting with professionals, and generating leads on LinkedIn. To maximize the value, take advantage of all the exclusive tools available, publish high-quality content consistently, optimize your profiles, and actively engage your network. The investment in a Premium subscription can pay dividends by building meaningful relationships and enabling you to identify and connect with your ideal customers.