LinkedIn Premium is LinkedIn’s paid subscription service that provides users with additional features and capabilities beyond the free version of LinkedIn. The Premium service is designed for business professionals who want to get more out of LinkedIn for recruiting, business development, sales prospecting, and overall brand building.
What does LinkedIn Premium provide?
LinkedIn Premium unlocks a number of useful capabilities that can help boost your business on LinkedIn:
- See who’s viewed your profile – View the names and titles of people who have recently looked at your profile.
- Search filters – Filter your search results by company, industry, job function, seniority level, and more.
- InMail messages – Send private messages to anyone on LinkedIn, even if you’re not connected.
- Who’s viewed your company page – See the names and titles of people who have viewed your company page.
- Company filters – Filter companies by industry, location, company size, and more.
- Profile highlighting – Your profile appears at the top of search results.
- Expanded network reach – You can message 2nd degree connections for free.
- Premium insights – View fuller profiles, see live changes to profiles, and view complete candidate lists.
LinkedIn Premium Business and Recruiter Accounts
In addition to the standard Premium plan, LinkedIn also offers more robust paid plans for businesses and recruiters:
LinkedIn Premium Business
The Premium Business plan has all the features of the standard Premium account, plus:
- 15 InMail messages per month (compared to 5 with standard Premium)
- Company follow analytics – See engagement metrics for your company page.
- Premium post analytics – Get engagement data on your posts.
- Advanced search filters – Filter by profile language, years of experience, and other options.
LinkedIn Recruiter
LinkedIn Recruiter is designed specifically for corporate recruiting teams and staffing agencies. Key features include:
- Unlimited InMail messages
- Pipeline and project management tools
- Candidate tracking and collaboration
- Search Boolean operators
- Analytics on hiring funnels and sources
- Team collaboration features
The Recruiter plan also comes with LinkedIn Recruiter Corporate and LinkedIn Recruiter Lite options for smaller teams.
LinkedIn Premium Pricing
Here is the current pricing for LinkedIn’s paid subscription plans (as of October 2023):
| Plan | Price Per Month |
|---|---|
| Premium Career | $29.99 |
| Premium Business | $59.99 |
| Sales Navigator Professional | $64.99 |
| Recruiter Lite | $119.95 |
| Recruiter | $259.95 |
LinkedIn also offers annual subscription options at a discounted rate.
How to Get Started with LinkedIn Premium
Signing up for a LinkedIn Premium account is quick and easy:
- Go to linkedin.com and log into your account
- Click on the “Work” dropdown menu and select “Premium”
- Select the Premium plan you want – Career, Business, Sales, or Recruiter
- Choose monthly or annual billing
- Enter your payment information and complete the checkout process
As soon as your payment goes through, your account will be upgraded and you’ll have access to all the Premium features based on your plan.
Tips for Getting the Most from LinkedIn Premium
Here are some tips to maximize the value you get from a LinkedIn Premium subscription:
- Completely fill out your profile – The more robust your profile, the easier it is for others to find you.
- Use Premium search filters – Take advantage of filters like years of experience to find targeted prospects.
- Follow up on profile views – If you see a promising lead has viewed you, reach out to connect.
- Use analytics to refine content – See which posts draw the most engagement and do more of that.
- Send targeted InMail – Research prospects before messaging them through InMail.
- Track job post performance – Use Recruiter analytics to see which postings and sources perform best.
- Collaborate with your team – Use Premium tools to share candidates and job posts.
Conclusion
A LinkedIn Premium subscription can be a worthwhile investment for professionals, business owners, recruiters, and sales teams who want to maximize their presence and effectiveness on LinkedIn. With capabilities like profile viewing analytics, advanced searches, InMail messaging, and post analytics, Premium users have an advantage in reaching their desired audience.
The key to extracting value from Premium is leveraging the additional features for targeted prospecting. Completing your profile, proactively managing your network, and tracking post and InMail performance can translate to very tangible business results.
