A LinkedIn summary is an important part of your LinkedIn profile as an account manager. It allows you to showcase your skills, experience and value proposition to potential clients and connections. Writing an effective summary can help you stand out and attract new business opportunities. Here are some tips on how to write a compelling LinkedIn summary as an account manager:
Highlight Your Skills
As an account manager, you want to highlight skills like relationship building, communication, organization, time management, problem solving and strategic thinking. Pick 3-5 key skills that you excel at and that clients would value. You can list these skills in bullet points or work them organically into the summary.
Emphasize Past Successes
Quantify your experience and provide concrete examples of success in previous account management roles. Mention any notable clients you’ve worked with or impressive results you’ve achieved for clients. Statistics and metrics like increased sales, cost savings and improved customer satisfaction can help showcase your capabilities.
Tailor It To Your Target Audience
Your goal is to appeal to potential clients and connections who would value your services. Cater the summary specifically to your target audience by highlighting achievements relevant to them and using language that resonates with them.
Convey Your Value Proposition
Explain what makes you a great account manager that clients should want to work with. Share your philosophy, approach and unique strengths. Communicate how you can provide value to clients through your skills and experience.
Structure
Opening Summary
The first 1-2 sentences should provide a brief overview summarizing who you are and your value as an account manager. You want to quickly capture attention.
Skills & Achievements
The next 2-3 sentences can highlight 3-5 key skills, expertise areas, credentials, career achievements or past successes that would appeal to your target audience. Quantify results where possible.
Value Proposition
In the next 1-2 sentences explain what makes you a great choice for potential clients. Communicate your philosophy, approach or what sets you apart from competitors.
Call to Action
End with a call to action inviting the reader to connect with you. You can say something like “Let’s connect if you need an account manager who can boost sales and client satisfaction.”
Tone & Voice
Your summary should have a professional but conversational tone. Be personable and avoid overt self-promotion. Adopt the voice of a trusted advisor sharing expertise versus a salesperson. Use active voice and avoid buzzwords.
Length
Aim for a summary of around 4-6 sentences or 50-100 words. Be succinct and don’t make it too long. LinkedIn summaries display the first couple sentences prominently but truncate long summaries.
Keywords
Incorporate relevant keywords for your target roles throughout the summary. This helps you come up in searches. Include keywords like account management, client relations, strategic partnerships, retention, growth strategy, cross-selling, upselling, etc.
Examples
Here are two example LinkedIn summaries for an account manager:
Example 1
Results-driven Account Manager with 5+ years experience managing strategic enterprise accounts. Core skills include relationship building, retention, cross-selling, strategic planning and meeting revenue goals. Achieved 25% sales growth for 3 consecutive years. Passionate about helping clients maximize value. Let’s connect if you need an account manager who can boost client lifetime value through strategic partnerships.
Example 2
Account management expert with 10+ years experience driving sales growth through strong client relationships. Skilled at managing cross-functional teams to deliver excellent service and strategic value. Core expertise in client onboarding, retention, upselling, and strategic planning. Managed accounts generating over $5M in annual revenue. Ready to leverage my proven account management strategies to help companies boost retention, satisfaction, and growth.
Common Mistakes to Avoid
- Being too generic – make it about you specifically
- Using cliches or buzzwords
- Not quantifying results
- Writing inpassive voice
- Making it too salesy or self-promotional
- Overusing “I” statements
Key Takeaways
- Highlight 3-5 relevant skills and expertise areas
- Quantify past successes and achievements
- Convey your value proposition and approach
- Use a professional but conversational tone
- Incorporate relevant keywords
- Keep it succinct – 4-6 sentences or 50-100 words
An effective LinkedIn summary is key for account managers to showcase their value, attract new business opportunities, and advance their careers. By highlighting your skills, achievements, value, and expertise – tailored specifically to your target audience – you can make a great impression and stand out. Just remember to be concise, conversational, and avoid common mistakes like overusing buzzwords. Follow these best practices to craft a compelling summary that gets you noticed.
Frequently Asked Questions
What sections should I include in my LinkedIn profile as an account manager?
As an account manager, key sections to include in your LinkedIn profile are:
- Headline – Use your current job title and company. Can also include 2-3 key areas of expertise.
- Summary – Provide an overview highlighting your background, skills and value proposition as discussed above.
- Experience – Detail your past account management roles and achievements. Start with most recent.
- Skills – List key skills like CRM, Salesforce, Presentations, Client Retention, etc.
- Education
- Certifications – Any relevant certifications to your role.
- Recommendations – Ask managers, colleagues, or clients to write recommendations highlighting your capabilities and impact.
How often should I update my LinkedIn profile summary?
Plan to update your LinkedIn summary every 1-2 years or when you take on a new role. The summary should always reflect your latest experience. When changing jobs, update the summary to focus on skills and achievements relevant to your new target audience.
What is the best way to start a LinkedIn summary?
Some good options for starting a LinkedIn summary include:
- Value focused headline: “Results-driven Account Manager specializing in client retention and satisfaction.”
- Brief self-introduction: “Passionate account management professional with 7 years experience…”
- Key skills: “Skilled in strategic account management, client relations, upselling, and retention…”
- Job title and company: “Senior Account Manager at XYZ Company…”
You want an opening sentence that grabs attention. Quantifying results and highlighting value tends to work well.
Should I include metrics and figures in my LinkedIn summary?
Yes, absolutely. Quantifying your achievements with metrics, percentages, or figures can really bolster your summary. It provides tangible evidence of the value you delivered in past roles. For example, mention key stats like revenue or sales growth, client retention rate increases, growth in client spend, or high customer satisfaction scores you achieved.
What is the best way to end a LinkedIn summary?
The closing of your LinkedIn summary is a good opportunity to include a strong call to action. Some examples of effective closing sentences include:
- “Let’s connect if you’re looking for an account manager to optimize client retention and satisfaction.”
- “Contact me to discuss how I can apply my account expertise to help your business grow.”
- “I’d welcome the opportunity to bring my record of account management success to drive results for your organization.”
Aim for a call to action that gets readers excited to contact you and learn more.
Conclusion
An impactful LinkedIn summary is vital for account managers to showcase their capabilities, value, and past achievements. By highlighting your most relevant skills, quantifying your successes, conveying your approach, and adopting an engaging tone, you can craft a summary that attracts new opportunities. Focus on communicating what makes you a great choice for potential clients. Keep it concise and compelling. With a little time and strategy, you can develop an outstanding LinkedIn summary that propels your account management career forward.