LinkedIn has become an indispensable platform for companies looking to build their brand, nurture leads, and recruit talent. With over 740 million members worldwide, LinkedIn offers unparalleled access to professionals across all industries and career levels. One of the most effective ways to establish your company’s presence on LinkedIn is by getting more people to follow your LinkedIn Company Page.
Why have people follow your LinkedIn Company Page?
There are several key benefits to having followers on your LinkedIn Company Page:
- Increased visibility – The more followers you have, the more people will see your content in their feeds. This helps boost awareness of your brand.
- Social proof – A high number of followers signals that your company is reputable and influential in your industry.
- Lead generation – Followers see your company updates in their feeds, keeping you top of mind. This leads to more sales inquiries, demo requests, and new business.
- Recruitment edge – Followers get insight into your company culture and values. This helps attract talent to want to work for your company.
- SEO benefits – LinkedIn favors content from pages with more followers. So you’re more likely to rank high in search results.
In short, more LinkedIn followers means greater visibility, engagement, and authority for your brand.
How to invite people to follow your Company Page
Here are some proven tactics to get more people to follow your LinkedIn Company Page:
1. Add a LinkedIn Follow button to your website
Make it easy for site visitors to follow your page with a LinkedIn Follow button prominently displayed on your homepage and across all key pages. Here are some tips for maximizing the LinkedIn Follow button:
- Place it above the fold so it’s visible immediately without having to scroll down.
- Use eye-catching colors like LinkedIn blue to make it stand out.
- Include compelling copy like “Follow us on LinkedIn for our latest company updates!”
- Test different locations on your site to determine optimal placement.
2. Promote your Company Page in your email signature
Include a link to your LinkedIn Company Page in the email signatures of all employees. This provides constant visibility and makes it easy for anyone interacting with your company to follow your page with one click.
3. Showcase employee insights and culture
Share content on your Company Page that offers an authentic inside look at your organization. For example, you can publish:
- Employee spotlights featuring fun facts and achievements.
- Photos from company events, celebrations, and outings.
- Employee testimonials and thought leadership content.
- Behind-the-scenes videos that showcase your company culture.
This gives people a reason to follow your page to see more exclusive insider content.
4. Leverage your email database
Send an email campaign inviting your existing contacts and customers to follow your LinkedIn page. Include:
- A compelling subject line like “Join our LinkedIn community!”
- An explanation of the value proposition – why they should follow you.
- Images and branding to capture attention.
- A strong call-to-action to click to follow.
5. Run LinkedIn ads
Run Sponsored Content or Text Ads campaigns with a call-to-action to follow your Company Page. Target your ads based on job title, industry, interests, groups, and other filters to reach your ideal audience.
6. Add a link in your email newsletters
Include a prompt in your email newsletters encouraging subscribers to follow your page to continue receiving updates. Position this above or below your featured content.
7. Ask customers for follows
Add a friendly ask to follow your Company Page in conversations with customers. Your sales, customer success, and support teams can all help drive follows during regular client interactions.
8. Request partner & influencer shares
Ask partners, affiliates, brand ambassadors, influencers, and industry connections to share and follow your page. Offer to reciprocate by sharing their content as well.
9. Engage your LinkedIn company followers
When publishing updates on your Company Page, proactively engage existing followers by @ mentioning them or their company in relevant posts when appropriate. This triggers a notification encouraging them to share your update.
10. Join relevant LinkedIn Groups
Have employees join Groups related to your industry or niche. Groups allow you to connect directly with highly targeted prospects who are more likely to follow your page.
Best practices for inviting people to follow your page
Keep these best practices in mind when implementing the above tactics:
- Personalize invites when possible to improve open and click-through rates.
- Communicate the value and what people can expect from following your page.
- Use images, video, and creative copy to make invites more engaging.
- Segment your lists to tailor messaging to different audiences like customers, prospects, employees, etc.
- Monitor performance to double down on high converting messages and tactics.
- Ensure your Company Page is optimized before driving traffic to it.
- Leverage promotional periods like company anniversaries or new product launches.
Optimizing your LinkedIn Company Page
To attract more followers, your LinkedIn Company Page should be robust, visually appealing, and reflect your brand identity. Here are some key elements to optimize:
Cover image
Your cover image is one of the first things people notice when visiting your page. Use high-quality, eye-catching branding images like products, office locations, team members, or graphics.
Logo
Upload your official company logo in PNG format. Optimize it at a minimum size of 400×400 pixels.
Company descriptions
Craft a compelling “About Us” summary that shares your company’s mission, values, achievements, and differentiators.
Products and services
Showcase your product and service offerings so visitors quickly understand what your company does.
Life and media sections
Bring your page to life with posts, images, and videos that engage followers. Show authentic behind-the-scenes content.
Careers section
Attract talent by showcasing open positions, employee testimonials, diversity initiatives, benefits, and office culture.
Analytics
Track page views, follower growth, content engagement, and website referrals. Use insights to continuously refine your strategy.
Conclusion
Growing your LinkedIn Company Page followers expands your brand’s reach, fuels engagement, and drives business results. By implementing tactics like adding Follow buttons to your site, promoting your page in emails and ads, engaging partners and influencers, and optimizing your Company Page, you can gain more visibility and credibility on the world’s largest professional networking platform.
Consistently publishing compelling content and interacting with followers will ensure your Company Page becomes a valuable resource that professionals turn to for industry news, insights, and career opportunities.
