How do you name a group on LinkedIn?

Naming a group on LinkedIn is an important step when creating a new group. The name of the group will be displayed on members’ profiles and in search results, so it needs to accurately represent the purpose of the group. When deciding on a name for your LinkedIn group, there are a few key things to consider:

Choose a Name That Reflects the Group’s Purpose

First and foremost, the name of your LinkedIn group should communicate what the group is about. For example, if you’re starting a group for marketing professionals in the retail industry, you could name it “Retail Marketing Professionals”. The name makes it clear who the group is for and what industry it focuses on.

Other examples of descriptive group names:

• “Social Media Managers”
• “Content Creators”
• “Small Business Owners”
• “SEO & Digital Marketing”

Choose keywords that are relevant to the group’s focus area so members can easily find it when searching.

Keep It Short & Simple

You want a group name that’s concise and easy to remember. Try to keep it under 50 characters so the full name is visible across LinkedIn.

Avoid overly long or confusing names. For example:

• “Association of Retail Industry Experts Specializing in Innovative Marketing Strategies”

Would be better as just “Retail Marketing Innovators”.

Add Location or Industry If Relevant

Including a location or industry in the group name can help members quickly identify if the group is relevant to them. For example:

• “Chicago Social Media Marketers”
• “Houston IT Professionals”
• “Digital Marketers in Consumer Packaged Goods”

Use Commonly Recognized Abbreviations

Well-known abbreviations can shorten group names and make them easier to grasp at a glance. For example:

• “MBAs of NYU”
• “DMOs and Tourism Professionals”

Stand Out with Creative Names

While descriptive names are ideal for clarity, a clever or catchy name can help a group stand out and be more memorable. Just ensure it still gives some indication of the group’s purpose.

Some examples of creative LinkedIn group names:

• “Social Media Butterflies”
• “Content Creators Collective”
• “The Hustle”

Perform a Search Before Finalizing the Name

It’s wise to search LinkedIn before creating a group to ensure another group with the exact same name doesn’t already exist. While similar names are fine, copying another group’s name directly could create confusion.

Keep Your Audience in Mind

When brainstorming group names, consider the target members you want to attract and what terminology they would use to describe themselves. The name should resonate with the audience you want to reach.

For example, if targeting young professionals, a name like “Marketing Trailblazers” may appeal more than “Senior Marketing Executives”.

Review LinkedIn’s Group Name Policies

LinkedIn prohibits certain types of group names, especially those that are misleading, offensive or spam-like. Be sure to review their group name policies before selecting a name.

Tips for Choosing a Good LinkedIn Group Name

Here are some quick tips for coming up with a name for your professional LinkedIn group:

• Reflect the group’s purpose/industry
• Keep it short and simple
• Consider including location or industry
• Use common abbreviations if they make sense
• Get creative if it resonates with your target members
• Search LinkedIn to ensure name originality
• Align with your target audience
• Review LinkedIn’s naming policies

Example Group Name Brainstorm

Let’s say you want to create a LinkedIn group for digital marketers who specialize in content creation. Here are some potential name ideas to consider:

In this example, “Digital Content Creators” seems like the best choice – it’s concise, descriptive, and gets right to the point.

Tips for Changing a LinkedIn Group Name

If your LinkedIn group has already been created but you want to change the name, here are some tips:

• Go to your group’s homepage and click “Edit group info” at the top
• Enter the new name in the “Group name” field
• Add a note explaining the name change in the “What’s new” section so members aren’t confused
• Preview how the new name looks and ensure it follows LinkedIn’s policies
• Click “Save changes” to update the name

Some things to keep in mind when changing an existing group name:

• The group URL will remain the same – only the name changes
• Current members will remain in the group after the name change
• Search for the new name first to avoid duplicating another group’s name
• Notify members of the change by posting an announcement about it in the group

Conclusion

Putting thought into your LinkedIn group’s name is an important step when setting up a new community. A name that clearly reflects the group’s purpose will attract the right members and help the group stand out. Focus on keeping it short, descriptive, and aligned with your target audience. With an engaging, informative name, it will be easier to build an active group that provides value to its members.