Sharing a job promotion on LinkedIn can be an exciting milestone to announce to your professional network. However, it also requires thoughtfulness about how to craft the perfect post to share your news without coming across as bragging. Using LinkedIn’s features strategically and writing a post with sincerity can help share your promotion effectively.
Why Share a Promotion on LinkedIn?
There are several good reasons to share a job promotion on LinkedIn:
- Announce your new role and updated skills/responsibilities to your network
- Increase your visibility and personal brand as you take on new challenges
- Notify connections who may be useful contacts now that you are in a new role
- Celebrate your achievement and progress in your career
- Inspire others in your network who aspire to similar success
- Notify your network you may have a new job title, company, or location
- Preemptively provide context for connections who may hear about your promotion elsewhere
Posting about a promotion allows you to control the narrative and share the news on your own terms. It’s a chance to get your message across to your network in an authentic, first-hand way.
How to Share Your Job Promotion
When crafting your promotion announcement on LinkedIn, consider the following tips:
Express Gratitude
Start by thanking those who helped you achieve this promotion. Mention mentors, colleagues, managers, or sponsors who provided support. Share key information about how they specifically contributed to your success. This shows humility and appreciation.
For example: “I’m grateful to my manager Jen, who gave me opportunities to lead key projects this year and coached me on developing my leadership skills.”
Explain Your Excitement
Specifically outline why you are excited about this promotion. Mention any new responsibilities, challenges, or opportunities now available in your new role. Share your enthusiasm for the next step in your professional journey.
For example: “I’m thrilled to take on this promotion as the new Director of Operations. I’m looking forward to leading a talented team and taking charge of optimizing cross-functional workflows.”
Share Key Details
Provide the key details about your promotion like:
- New job title
- New department, team, or company (if applicable)
- Effective start date
- Overview of how your responsibilities are expanding
Giving clear details helps formally announce the promotion so your network is informed.
Describe How You Earned It
Briefly summarize how you earned this promotion. Mention 1-2 key achievements, results for the business, or projects you led. This adds helpful context about your qualifications.
For example: “This promotion comes after I led the product launch that resulted in a 25% increase in customer conversion rates.”
Express Humility
Counterbalance any self-promotion by humbly acknowledging others who will contribute to your future success in this new role. Recognize you didn’t achieve this promotion solely through your own efforts.
For example: “I know that this promotion will bring new challenges that I can’t handle alone. I’m lucky to have an amazing team supporting me in this new role.”
Say Thanks Again
Close your post by thanking people again or saying you welcome advice/guidance in your new position. This circles back to your gratitude and shows you don’t have all the answers.
For example: “Thanks again to everyone who has supported me so far in my career. I appreciate any advice others have as I embark on this new role!”
Crafting Your Post Content
When writing the body of your promotion post, stick to the facts and sincere emotions vs. Braggadocio. Follow these content tips:
- Keep it professional but personable – no excessive emojis, slang, or over-the-top language.
- Share your genuine feelings – excitement, motivation, gratitude. But avoid coming across as arrogant.
- Make it about more than just you – involve others who contributed and focus on the new opportunities now available to achieve team/company goals in this role.
Additionally, your post should:
- Be customized to your specific promotion situation vs. a generic announcement
- Clarify how you’ll bring more value to your employer in this new position
- Align with your personal brand as colleagues know it
Sample Post Structure
Below is a sample structure for how to organize the content of your promotion post:
Paragraph 1:
Thank specific people who helped you achieve this promotion. Express humility and show you didn’t do it alone.
Paragraph 2:
Announce your new job title, department/team, effective start date, and company (if changed). Share your enthusiasm for the news!
Paragraph 3:
Briefly explain 1-2 key achievements or projects that earned you this promotion. Demonstrate your qualifications.
Paragraph 4:
Describe 1-2 new opportunities or responsibilities now available in your new role. Express excitement!
Paragraph 5:
Reiterate gratitude and say you welcome advice from your network. Come across gracious and humble.
Do’s and Don’ts
Follow these do’s and don’ts when sharing a job promotion on LinkedIn:
Do:
- Have a professional profile photo and customized background photo
- Proofread for typos before posting
- Use hashtags like #promotion #newrole #grateful
- Engage by replying to people who congratulate you
Don’t:
- Forget to update your LinkedIn title, description, etc. to match new role
- Post too frequently about the promotion across social channels
- Wait longer than 1-2 weeks to announce the news
- Use hyperbolic language like “humbled” “blessed” “ecstatic”
Finding the right tone is key. You should sound grateful and excited but not boastful. Follow etiquette by keeping your network frequently updated about major career milestones.
Alternative Announcement Formats
Posting a written article on your LinkedIn feed is the standard way to announce a promotion. But you can get creative with other formats if they align with your personal brand:
- Video: Record a brief video sharing your news. Provide some context about the new role. Thank those who helped you succeed.
- Images: Post a photo of yourself along with overlays like “Excited to start my new position as ____.” Include relevant hashtags.
- Presentation: Create clickable slides announcing your promotion news and provide additional details. Embed a motivational quote.
- Infographic: Design a shareable image with stats about your career progression, milestones, and new opportunities.
Experiment to find which style suits you, though most people stick to a simple written post.
Best Practices for Engagement
To encourage engagement with your promotion post:
- Post during optimal times based on when your network is most active on LinkedIn.
- Use relevant hashtags like #newjob, #promotion, #careergoals, #success.
- Engage with anyone who reaches out to congratulate you by thanking them and commenting back.
- Follow up with key connections privately to establish contact in your new role.
- Monitor comments and respond to any additional questions or feedback.
Proactively managing your post and participating in the conversation leads to more views, likes, and shares.
Who Should You Notify
Consider directly notifying the following connections about your promotion news vs. just passive posting:
- Your manager and team
- Mentors or sponsors who advocated for you
- Former colleagues and managers
- Key stakeholders, clients, or partners impacted by your new role
- Influencers and leaders in your industry
- Connections working in your new department/team
- Recruiters and HR contacts at your company
Reaching out directly, especially to people internally, is a polite heads up and shows extra care to inform those most closely involved.
How to Customize Your LinkedIn Profile
After sharing your promotion news in a post, make sure to update your LinkedIn profile to reflect your new role. Important updates include:
- Headline – Add new job title and company if changed
- Position description – Provide an overview of your new responsibilities
- Employment history – Enter new role details like title, company, dates
- Skills – Add any new skills needed for your promotion
- Profile photo – Consider adding a new headshot if your promotion is a major milestone
- Background photo – Similarly, update with a photo relevant to your new level
Customizing all relevant sections of your profile allows connections to quickly learn about your promotion when visiting your page. Don’t leave your profile outdated.
Announcing Your Promotion Off LinkedIn
While LinkedIn is great for sharing career updates, also announce your promotion through:
- Company internal channels like email, intranet, town halls
- Your personal social media accounts
- Face-to-face meetings with key stakeholders
- Professional association forums related to your industry
- Updated resume on job sites like Indeed, Monster, etc.
- A celebratory team event like lunch, after-work happy hour, etc.
Varying your announcement channels expands your reach for sharing the good news.
Key Takeaways
To recap, here are some key tips for sharing your job promotion on LinkedIn:
- Express gratitude and stay humble in your post wording
- Provide key details like new title, company, responsibilities
- Announce news yourself rather than relying on others to share it
- Engage with your network by replying to any comments of congratulations
- Customize your LinkedIn profile to reflect promotion details
- Supplement your LinkedIn post with other announcement channels
With thoughtful preparation, you can share your promotion in a way that excites your network while avoiding self-aggrandizement. Most importantly, congratulations on your achievement!
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This covers the top strategies for how to share your job promotion news on LinkedIn and other platforms. With a thoughtful approach, you can spread the word in a way that excites your network and propels your career forward.
Conclusion
Sharing a job promotion publicly on LinkedIn and elsewhere is a major career milestone. By expressing gratitude, staying humble, providing meaningful context about your new role, and engaging your network, you can announce your promotion in an authentic, professional way. Use the occasion as a chance to celebrate, reflect on those who supported you, and get excited about new possibilities ahead. With the right mindset and etiquette, it can be a beneficial opportunity to elevate your personal brand and strengthen connections. Congratulations again on your achievement!