Welcoming a new employee to your team on LinkedIn is an important step in onboarding that helps them feel welcomed, included, and excited to start their new role. LinkedIn provides a public platform to make an introduction and allows co-workers and connections to welcome the new team member. A thoughtful, enthusiastic post can kickstart positive relationships and engagement.
Some key tips for welcoming a new hire on LinkedIn include:
- Making the introduction post shortly after they join – This reinforces that you’re excited to have them on board.
- Tagging them in the post – This shares it directly on their profile.
- Including a warm, enthusiastic message – Share why you’re excited to have them join.
- Adding a photo – Include a team photo or headshot to put a face to the name.
- Welcoming engagement – Have team members like, comment, and share the post.
A sincere, well-crafted LinkedIn welcome post allows you to thoughtfully introduce a new team member and helps them feel like part of the group right from the start.
Why Welcome New Employees on LinkedIn?
Posting a welcome message on LinkedIn when a new employee joins your team provides several benefits:
- Introduces them to your connections – It presents the new hire to your network.
- Makes them feel included – Being featured provides a sense of belonging.
- Generates excitement – Public messages can build enthusiasm around their arrival.
- Enhances their brand – It gives them visibility and a chance to connect.
- Sparks engagement – Comments and likes make them feel welcomed.
- Reinforces culture – It shows your team’s friendliness and unity.
- Creates opportunities – Your connections can connect with the new hire.
Making a new employee feel welcome and part of the team from day one is critical. A LinkedIn welcome post kicks off important relationship building and is part of thoughtful onboarding.
When Should You Welcome a New Employee on LinkedIn?
The ideal time to welcome a new hire on LinkedIn is within their first week on the job. Posting shortly after their start date reinforces that you’re excited to have them on board in a timely manner.
Some specific timings to consider include:
- On their first day – Make them feel included immediately.
- A day or two after they start – Give a warm intro post onboarding.
- At the end of their first week – Wrap up the week with a welcome.
- After orientation – Follow training with an online welcome.
- Near the start of their second week – Allow some time to settle in.
The first week is critical both for learning their new role and for team bonding. A LinkedIn introduction helps spark positive connections and engagement during this vital time.
How to Craft a Welcoming LinkedIn Post
Here are some tips for crafting a thoughtful, engaging welcome post when a new employee joins your LinkedIn connected team:
- Introduce them – Share their name, role, and a little background.
- Note job details – Where they’ll work, key responsibilities, etc.
- Add enthusiasm – Express why you’re excited for them to join.
- Mention strengths – Highlight skills, experience and qualifications.
- Include a photo – A headshot or team photo with them.
- Tag their profile – This shares the post directly on their profile.
- Engage others – Ask connections to like, share, and comment.
- Use hashtags – #newhire, #welcome, #team, etc.
- Keep it sincere – Focus on authentic appreciation.
- Customize it – Tailor the message to the individual.
This provides a template for crafting a thoughtful, warm message welcoming them to the team and kicking off great connections.
LinkedIn Welcome Post Examples
Here are a few example LinkedIn posts to give an idea of how to welcome a new employee to your team authentically:
Example 1
Please join me in welcoming Sarah Day to the Acme Marketing team! Sarah will be leading our social media initiatives as our new Social Media Marketing Manager. We’re thrilled to have her experience and expertise on board. Give her a warm welcome and connect! #newhire #welcome #socialmedia #marketing
Example 2
I’m excited to introduce our new Lead Web Developer, Rajesh Patel! Raj will lead website design and development projects using his strong technical skills. We can’t wait to see the innovative solutions he creates. Let’s give Raj a big welcome as the newest member of our talented dev team! #webdev #newhire
Example 3
We’re excited that Vanessa Wu has joined us as Project Manager! She’ll be overseeing key initiatives using her proven leadership abilities. Thrilled to have Vanessa’s knowledge and passion on our team. Please give her a warm welcome in her new role! #welcome #newhire #projectmanagement
Best Practices for New Employee LinkedIn Welcome Posts
To create the most welcoming, effective introductory post for a new hire on LinkedIn, keep these best practices in mind:
- Get their consent – Make sure they are comfortable with a public post.
- Time it thoughtfully – Share shortly after they join for optimal impact.
- Tag their profile – This shares the post on their LinkedIn profile.
- Include a photo – Add visual interest with a team or headshot photo.
- Customize the message – Make it specific and tailored to the person.
- Highlight strengths – Note their qualifications, skills and value add.
- Generate engagement – Encourage others to like, comment, share.
- Use hashtags – #newhire #welcome #team etc. to extend reach.
- Follow up – Check in after the post to reinforce inclusion.
- Set a tone – Let it reflect your supportive, engaging culture.
With care and personalization, a LinkedIn welcome post can start meaningful relationships and interaction with new hires.
Encouraging Engagement on a New Hire Welcome Post
To help a new employee feel genuinely welcomed through a LinkedIn introduction post, it’s important to inspire engagement from others on your team. Ways to encourage likes, comments, and shares include:
- @ mention connected teammates in the post text to notify them directly.
- Explicitly ask for engagement in the post copy – “Please give a like to welcome!”
- Share it in relevant LinkedIn groups and Company pages.
- Send the post to teammates and ask them to engage with it.
- Comment yourself and get the interaction started.
- Send a follow up reminder to teammates to drive more activity.
- Highlight and thank engaging individuals.
- Share engagement numbers with leadership.
Seeing their new co-workers actively welcoming them makes a strong impression. Driving post engagement helps convey a connected, supportive culture.
Following Up After the LinkedIn Welcome Post
To fully leverage a new employee welcome post on LinkedIn, it’s important to follow up after sharing it:
- Send it to the new hire directly if they’re not yet connected on LinkedIn.
- Check in with them to see if they have any other questions or need support.
- Offer to introduce them via LinkedIn to key contacts.
- Ask if they’d like you to share it on additional groups or pages.
- See if they’re comfortable joining any appropriate internal groups.
- Invite them to engage with teammates’ LinkedIn content.
- Gather and share any helpful feedback to improve future welcome posts.
- Track the post’s engagement analytics and share with stakeholders.
Thoughtful, strategic follow up reinforces that you want the new hire to feel included, supported, and engaged on LinkedIn long after the initial welcome.
Do’s and Don’ts
Here are some key do’s and don’ts to keep in mind for welcoming new employees on LinkedIn:
Do:
- Get their consent
- Time the post strategically
- Use an enthusiastic, sincere tone
- Highlight their skills and experience
- Include a photo
- Tag their profile to share the post
- Ask for engagement from others
- Follow up with the new hire after posting
Don’t:
- Post without their permission
- Copy generic, impersonal messaging
- Post too early or too late after they start
- Leave them out of post drafting and feedback
- Neglect to tag their profile
- Fail to follow up after the post goes live
This do’s and don’ts list provides an at-a-glance summary of key best practices for welcoming new hires on LinkedIn in an impactful, meaningful way.
Using Data to Demonstrate the Impact
Data can help demonstrate the reach and effectiveness of taking time to welcome new employees through LinkedIn. Metrics to gather and track include:
- Engagement – Likes, comments, shares
- Click-throughs – Profile views and reactions driven by the post
- New followers – Of both personal profiles and company pages
- @ mentions – Team members driving more views
- Relationships initiated – Introductions and new connections made
- Shares – Beyond initial networks into wider communities
- Hashtag reach – How far related hashtags expand the post
- Employee feedback – Sentiment and reactions from the new hire
- Hiring manager feedback – Their take on the post and engagement
Tracking this data over time, across new hire cohorts, shows the power of investing time in thoughtful LinkedIn welcome messaging. Presented strategically, the data also boosts the practice internally.
Quarter | Welcome Posts | Avg Likes | Avg Shares | New Follows |
---|---|---|---|---|
Q1 2021 | 5 | 53 | 3 | 122 |
Q2 2021 | 7 | 76 | 6 | 342 |
Q3 2021 | 11 | 122 | 9 | 612 |
Conclusion
Taking the time to thoughtfully welcome new hires on LinkedIn makes a significant impact from day one. It introduces them to the team, sparks engagement, and kicks off meaningful connections.
With care put into crafting the messaging, encouraging community participation, and follow up, the post can convey an inclusive, collaborative culture. It turns online connections into real belonging.
Tracking data and gathering feedback provides insights to continuously refine the approach. But most importantly, a warm professional welcome on LinkedIn helps new employees feel personally welcomed into something great.