LinkedIn is the world’s largest professional network with over 722 million members in more than 200 countries and territories worldwide. As of October 2022, LinkedIn has 56.3 million registered companies and over 30 million registered jobs. With such a massive user base, LinkedIn provides a great platform for companies and recruiters to post jobs and find the right candidates.
LinkedIn allows employers to post jobs for free directly on their LinkedIn Company Pages. Here is an overview of how LinkedIn’s free job posting works and the benefits it provides:
Posting Jobs for Free on LinkedIn
LinkedIn allows employers to post jobs directly on their Company Pages for free. The steps to post a job are simple:
- Go to your LinkedIn Company Page
- Click on “Post a Job” on the top right of your Company Page
- Enter the job details like job title, location, job description etc.
- Review and post the job
That’s it! Your job will be posted on your Company Page and in LinkedIn’s job portal instantly for candidates to see and apply.
Job Posting Options
With a free account, you can post one active job at a time. LinkedIn also provides paid job posting options like Job Slots to post multiple jobs simultaneously. Here are the different job posting options:
| Plan | Active Jobs Allowed | Duration |
|---|---|---|
| Free | 1 | 30 days |
| Job Slot (paid) | 1 | 30 days |
| 3 Job Slots (paid) | 3 | 30 days |
| 10 Job Slots (paid) | 10 | 30 days |
With paid Job Slots you can post multiple jobs at once for 30 days. You can purchase multiple Job Slots based on your hiring needs.
Job Posting Duration
The free job posting is available for 30 days from the posting date. You can renew the free job posting anytime within the 30 days if you haven’t filled the position. Paid job postings also last 30 days but renew automatically until canceled.
Job Promotion Options
LinkedIn allows you to promote your posted jobs to get more visibility and applications. You can use options like Featured Job to showcase it at the top of search results. Here are some paid promotion options:
- Featured Job Ad: Displays the job post prominently at the top of search results
- Job Wrap Advert: Allows you to advertise open jobs to relevant candidates
- Job Slots: Lets you post multiple job ads simultaneously
Using job promotions is a great way to increase suitable applicants for your open positions.
Benefits of Posting Jobs on LinkedIn
Posting jobs on LinkedIn provides several advantages compared to other job boards. Here are some of the key benefits:
Reach a Relevant Audience
With 722+ million members, LinkedIn provides access to the world’s largest professional talent pool. You can reach a highly relevant audience of passive and active job seekers suited to the posted roles.
Enhanced Candidate Targeting
LinkedIn’s advanced targeting options allow you to narrow your outreach to candidates based on location, education, skills, experience, and other criteria. This results in highly relevant applicants.
Build Your Employer Brand
A strong LinkedIn presence and regular job postings help build your employer brand. Talent researching your company can see your open positions and current employees.
Lower Cost Per Hire
Sourcing candidates through LinkedIn reduces cost per hire significantly compared to recruitment agencies. You also save on job board and advertisement costs.
Higher Application Completion Rate
Candidates can easily apply for your jobs using their LinkedIn profile instead of manually filling forms. This results in 2x more completed applications.
Insights on Job Performance
LinkedIn provides data like page views, post clicks, and application sources to gauge job post reach and performance.
Best Practices for Posting Jobs on LinkedIn
Here are some tips to make the most of LinkedIn’s free job postings and attract great candidates:
Craft an Engaging Job Description
Highlight the role, responsibilities, must-have and good-to-have skills clearly in the job description. Make it engaging by using the right tone and keywords.
Include Media and Rich Content
Use images, videos, employee testimonials, and other rich media in your post to make it vibrant and humanize your employer brand.
Target the Right Audience
Use LinkedIn’s targeting features to reach candidates with the right skills, experience, education, and other attributes critical for the role.
Promote and Share the Post
Promote your job post using LinkedIn features. Also share it across your company’s social media channels and employee networks.
Monitor and Refine the Post
Check job post analytics regularly. Refine your post and targeting based on data for better reach and response.
Conclusion
Posting jobs for free directly on LinkedIn Company Pages provides a simple and effective way to reach quality talent. The massive member base, relevant audience, enhanced targeting, employer brand building, and data insights make it beneficial for companies to leverage LinkedIn for hiring.
Following best practices like crafting optimized job descriptions, promoting the post, monitoring analytics, and refining the targeting helps attract more suitable candidates easily. Integrating free and paid postings as per your hiring needs will provide great value in your talent acquisition efforts.
