How long does a free job posting stay on LinkedIn?

LinkedIn is the world’s largest professional network with over 690 million users worldwide. It offers several features to help companies attract talent, including the ability to post jobs for free. But how long do these free job postings remain active on LinkedIn before expiring?

Duration of Free Job Postings on LinkedIn

LinkedIn offers a basic free job posting that remains live on their platform for 30 days. Once you publish a job ad, it will be discoverable and viewable by LinkedIn members for up to 30 days from the original posting date.

Here are some key facts about the duration of free job postings on LinkedIn:

• The free posting lasts for 30 days exactly. After 30 days, the ad expires automatically.
• You cannot extend the 30-day limit on a free job ad. If you want to repost the job later, you would need to create a new job posting.
• The 30-day counter begins as soon as you publish your job posting, even if you make edits later.
• Even if you remove the posting before the 30 days are up, it still counts against your 30-day allowance.
• Unused free days do not roll over. You cannot accumulate free days beyond 30 for one posting.

So in summary, a standard free job posting on LinkedIn will remain active for exactly 30 days from the original publish date before it expires and is removed.

Posting Jobs with a LinkedIn Recruiter Account

If you want job postings that last longer than 30 days on LinkedIn, you need to upgrade to a Recruiter account. Here’s an overview of how job posting duration works with a Recruiter account:

• With a Recruiter Lite plan, jobs can remain posted for up to 60 days.
• Upgrading to a Recruiter Corporate account allows postings to stay active for up to 180 days (6 months).
• Premium job slots purchased with a Corporate Recruiter plan can last up to 365 days (1 year).

So while the free posting is limited to just 30 days, paying for a Recruiter account gives you access to 60, 180, and even 365-day job posting durations.

Renewing Expired Job Postings

Once the 30 days are up on a free job posting, LinkedIn automatically removes it and it will no longer appear in search results. But you can easily repost the same job again as a new posting.

Here are some tips for renewing expired job postings on LinkedIn:

• Repost the job using the same job title, description, and requirements for consistency.
• You could consider tweaking the job title slightly, like adding “Repost” or the month, to make it fresher.
• When reposting, update the job description with any new details about responsibilities, skills, or your company.
• Make sure to go through the full posting process like you’re posting a new job, don’t just try to extend the old one.

As long as you have open free job posting slots available, you can easily repost old job listings that have expired. Just be sure to fully recreate it as a new posting.

Tracking Free Job Posting Usage

How can you keep track of how many free postings you have left and when your posted jobs will expire? LinkedIn provides some analytics to monitor this.

To track your free job posting usage:

• Go to the “Post a job” page
• Look for the “Remaining free posts” line – this shows how many free 30-day slots you have left
• Click “View your posted jobs” to see a list of all active job posts and their expiration dates

Checking these analytics on a regular basis can help you stay on top of renewing postings before they expire and taking advantage of any unused free slots.

Maximizing Your Free LinkedIn Job Postings

Here are some tips to maximize the reach and impact of your free LinkedIn job postings during the 30-day window:

• Use relevant keywords throughout the posting to help candidates find it in search.
• Leverage your employee network by sharing the post on your company page and employee profiles.
• Promote the job on external websites, social media, and email campaigns.
• Track performance data like page views, applicants, and source of hires.
• Refresh the post regularly by updating text and re-sharing to followers.

Driving traffic to your jobs both on and off LinkedIn can help you take full advantage of your limited free posting period. Measure results so you can refine strategy and improve future post performance.

Options beyond Free Postings

While free job postings on LinkedIn provide a solid basic recruiting presence, you do face restrictions on duration and quantity of posts. Some options beyond free postings include:

• Sponsored Jobs – Pay for wider visibility and targeting through Sponsored Jobs ads.
• Recruiter Accounts – Upgrade for longer job posting durations and premium slots.
• LinkedIn ProFinder – Hire freelancers for short-term projects without a job posting.
• Other Job Boards – Diversify by posting on niche boards like Dice, Monster, etc.

Balancing free job postings with some paid distribution can maximize your hiring reach on LinkedIn. The free postings lay a foundation, while paid efforts enhance visibility.

Conclusion

To sum up the key points:

• Free job postings on LinkedIn last for exactly 30 days before expiring.
• You can renew expired jobs by reposting them as new listings.
• Upgrading to a Recruiter account allows postings of 60 days up to 1 year.
• Monitor your usage and expiration dates using LinkedIn’s analytics.
• Combine free postings with paid advertising or alternative job boards for best results.

With a clear understanding of how long free LinkedIn job postings last and how to maximize them, you can use them effectively as part of your overall recruiting strategy.