How many campaign groups can you have on LinkedIn?

LinkedIn campaign groups allow advertisers to target specific audiences and control how their ads are delivered. Campaign groups organize ads into logical groups to optimize performance reporting. On LinkedIn, you can create up to 300 campaign groups per account.

What are LinkedIn campaign groups?

LinkedIn campaign groups are a way to organize your ads into logical groups within a LinkedIn Campaign Manager account. With campaign groups, you can:

• Separate ads with different objectives like lead generation vs brand awareness
• Organize ads by product line, location, or other attributes
• Control bid and budget settings for each group
• View reporting data segmented by group

Campaign groups give you more flexibility and control over how your LinkedIn ads are managed. For example, you may want to set up one campaign group for your lead generation ads targeted to IT professionals and another group for brand awareness ads targeted to C-level executives. The groups make it easier to optimize your ads and analyze performance for each audience.

How many campaign groups are allowed?

Each LinkedIn Campaign Manager account is allowed up to 300 campaign groups. This limit applies to active and paused groups combined. If you require more than 300 campaign groups, you would need to create additional Campaign Manager accounts.

Here are some key facts about LinkedIn campaign group limits:

• 300 maximum campaign groups per Campaign Manager account
• Active and paused groups both count toward the limit
• Deleted groups no longer count toward the limit
• No limit on campaigns within each group
• To get more groups, additional Campaign Manager accounts are needed

So in summary, while there is no limit on the number of campaigns you can have, you are restricted to 300 campaign groups per account.

Why is there a limit?

LinkedIn imposes a limit on campaign groups for a few reasons:

• Keep reporting and optimization manageable – Too many groups can make analysis unwieldy
• Discourage fragmented ad delivery – Highly fragmented groups reduce delivery efficiency
• Limit computational load – Calculating millions of potentials ad combinations requires significant resources
• Maintain quality of service – More groups mean more data to process and deliver quickly

The 300 group limit aims to balance ad management flexibility with practical constraints around optimization, reporting, and infrastructure. It forces discipline in how campaigns are structured.

Without any limit in place, advertisers could create an excessive number of groups resulting in suboptimal ad delivery and poorer performance. LinkedIn determined 300 groups per account struck the right balance for the majority of advertisers.

How many groups do most advertisers need?

Most LinkedIn advertisers require far fewer than 300 campaign groups. In a 2021 survey by LinkedIn, they reported:

• 64% of advertisers use 10 or fewer campaign groups
• 18% use between 11 and 25 groups
• Only 13% use over 50 groups
• Just 5% come close to the limit with 251+ groups

This breakdown is shown in the following table:

The small minority of advertisers who approach the 300 group limit tend to be very large brands, agencies, or heavy direct-response marketers who require advanced group targeting capabilities. Most regular businesses on LinkedIn will never come close to hitting the limit.

Best practices for organizing campaign groups

When structuring your LinkedIn campaigns, follow these best practices around using campaign groups:

• Separate products/services – Use groups to manage campaigns for different products, services, or business units
• Distinguish objectives – Use different groups for awareness vs lead gen vs sales goals
• Target key segments – Tailor groups to your best customer demographics like job title, industry, geography
• Keep relevant together – Group similar offerings/messages for effective optimization
• Allow room to grow – Leave room to add new groups as your campaigns evolve
• Consolidate what makes sense – Avoid fragmenting groups unnecessarily

Your ideal number of groups will depend on your business needs and campaign strategy. Start with 5-10 key segments and expand from there. Monitor utilization frequently and consolidate groups when possible.

Can you increase the group limit?

If you reach the 300 group limit, the only way to add more groups is by creating additional Campaign Manager accounts. Each account comes with its own 300 group allotment. However, there are downsides to having multiple accounts:

• Reporting and optimization becomes fragmented across accounts
• More difficult to achieve unified campaign objectives
• Admin and tracking overhead increases
• Accounts compete against each other for budget and audiences

Before pursuing additional accounts, see if campaign groups can be further consolidated without losing effectiveness. Eliminate redundant or overly granular groups. Evaluate if segments can be targeted using campaign targeting settings rather than separate groups.

If creating more accounts is absolutely necessary, try to maintain no more than 5 accounts total if possible. Use consistent naming conventions across accounts to minimize confusion. Regularly sync up performance data in aggregate to make optimization decisions holistically.

Tips for staying under the limit

Here are some tips to stay within the 300 group limit on your LinkedIn Campaign Manager account:

• Audit current groups – Review all existing groups and consolidate any unnecessary ones
• Map future plans – Create an organization chart for envisioned future group structure
• Reduce nano-targeting – Avoid hyper-specific groups with very narrow audiences
• Combine loosely related – Group tangential offerings under “brand” or “product family” umbrellas
• Use campaign targeting – Leverage campaign demographic/interest targeting before making new groups
• Make groups reusable – Design universal, evergreen groups that support rotating content

Regularly review campaign group utilization and continuously look for consolidation opportunities. Plan your group structure in advance and avoid reactionary additions. With some discipline, the 300 group limit should accommodate even advanced segmentation needs.

Managing campaign groups effectively

To maximize the impact of your 300 available campaign groups:

• Audit frequently – Review all groups regularly for continued relevance
• Consolidate aggressively – Be ruthless about merging any redundant groups
• Name intuitively – Use naming conventions that make hierarchy clear
• Document thoroughly – Keep notes on the purpose and audience for each group
• Analyze performance – Evaluate cost and conversion metrics to guide optimization
• Refine targeting – Adjust targeting settings to minimize low-performing groups

With constant refinement of campaign groups, you can ensure optimal organization and high utilization under the 300 group limit.

Prioritize structuring groups to equitably allocate budget and resources to your best-performing audiences. Continuously prune underutilized groups and consolidate overlapping targeting. With a dynamic, well-curated campaign group structure, your account can support a highly advanced marketing program within LinkedIn’s limits.

Frequently Asked Questions

Can I have more than 300 groups if I pay LinkedIn extra?

No, the 300 group limit per account is fixed. There is no option to pay for a higher limit.

What if I need thousands of groups for all my local branches?

The best approach is to consolidate local locations into broader regional groups rather than individual groups per branch. For example, group locations by country, state/province, or metro region instead of individual cities.

Can the limit ever be increased?

LinkedIn has not indicated any plans to increase the limit. However, they continuously evaluate advertiser needs, so the policy could potentially change in the future.

Do inactive groups still count towards the limit?

Yes, paused and archived groups still count, even if they are not currently running ads. You must delete groups completely to remove them from the limit.

What happens if I go over 300 groups?

If you manually create more than 300 groups, the extra groups will be paused and unable to launch ads until under the limit again. You need to delete unused groups to get back within the allotted 300.

Conclusion

LinkedIn allows up to 300 campaign groups per Campaign Manager account. This limit encourages optimal organization while keeping ad management complexity reasonable. Most advertisers never reach the maximum, but large brands may require additional accounts. With smart campaign architecture and continuous curation, the 300 group allotment gives extensive flexibility to target diverse audiences and meet wide-ranging campaign objectives.