LinkedIn is one of the most popular social media platforms for professionals and businesses. With over 810 million members worldwide, it’s a great place to establish your professional brand, network with other professionals, promote your business, and find job opportunities. One key activity on LinkedIn is posting – sharing content, thoughts, and media to your connections and followers. But can you post as much as you want? Or are there limits to how often you can post? Let’s take a look at what LinkedIn’s posting limits are, and some best practices for posting frequency.
LinkedIn’s Posting Limits
Here is a summary of LinkedIn’s current limits on how frequently you can post content:
- Individual LinkedIn members: You can post up to 1,000 posts per rolling 24-hour period.
- Company LinkedIn Pages: Can post up to 100 posts per rolling 24-hour period.
- Sponsored content or ads: No strict limits, but excessive posting may cause your content to be throttled or restricted.
So as an individual member, you technically have a very high limit of being able to post up to 1,000 times per day. However, just because you can post that frequently – doesn’t necessarily mean you should. There are some best practices around daily posting frequency that you should follow instead.
Best Practices for Posting Frequency
Posting too much on LinkedIn can be annoying for your connections and may even cause you to be restricted by LinkedIn’s algorithms. Here are some best practice recommendations for how often to post:
- 1-2 times per day – This is ideal for most individuals and companies. It provides a regular presence without overwhelming your audience.
- 3-5 times per day max – Power users and very active companies may be able to sustain this higher frequency. But use caution and monitor how your audience responds.
- 5+ times per day – Generally not recommended as this is likely to be perceived as spammy.
Other factors to consider for your posting frequency:
- Industry norms – Some industries have different standards for posting frequency. Research what’s common in your industry.
- Audience expectations – Notice what posting frequency your target audience responds best to.
- Post spacing – Make sure to space out your posts throughout the day vs. posting them all at once.
- Post quality – Focus on quality over quantity. Well-written, engaging posts are more valuable than generic, frequent posts.
Tips for Managing a High Posting Frequency
If you do need to sustain a relatively high daily posting frequency on LinkedIn, here are some tips to do it effectively:
- Vary content formats – Mix up text posts, images, videos, links, etc. to provide variety.
- Engage with comments – Don’t just post and leave. Stay active in commenting and interacting.
- Analyze performance – Track data on your best and worst performing post types and times.
- Watch for restrictions – LinkedIn may throttle your reach if you post too frequently.
- Schedule in advance – Use scheduling tools to queue up posts in advance for a consistent cadence.
- Follow up strategically – Follow up on popular posts with relevant secondary posts when there is high engagement.
Automation Tools for Posting
Managing a high volume posting strategy takes effort. Using social media automation tools can save time and make the process more efficient. Here are some popular tools for automating LinkedIn posting:
| Tool | Key Features |
|---|---|
| Buffer | Scheduling, analytics, queueing |
| Hootsuite | Scheduling, analytics, team collaboration |
| Sprout Social | Scheduling, analytics, team collaboration |
| Sendible | Scheduling, analytics, inbox management |
| AgoraPulse | Scheduling, analytics, team collaboration |
The key capabilities to look for are scheduling posts in advance, analyzing performance data, and collaborating across teams. Advanced tools can help manage high frequency posting more effectively.
Risks of Too Much Posting
While LinkedIn does allow up to 1,000 posts per day for individual members, this doesn’t mean you should use anywhere close to that limit. Posting too frequently has some risks, including:
- Annoying your connections – This can cause people to ignore or unfollow you.
- Appearing spammy – LinkedIn may flag your account for spam-like behavior.
- Lower reach & engagement – You may experience more posts with little or no engagement.
- Restricted by LinkedIn – Your content visibility may be throttled if deemed low-quality.
- Harder to manage – Maintaining post quality at high frequency can be challenging.
The risks demonstrate why restraint is recommended when deciding your daily posting frequency on LinkedIn, even though higher volumes are technically allowed.
Conclusion
So how many times can you post on LinkedIn per day? While LinkedIn permits up to 1,000 posts daily for individual accounts, the best practice is to post 1-5 times max per day. This balances providing regular value for your audience without overwhelming them or risking restrictions from LinkedIn. Focus on quality over quantity, analyze performance data, use scheduling tools, and diversify your post formats. With the right strategy, you can effectively maintain a relatively high posting frequency and presence on LinkedIn.
