LinkedIn allows users to enhance their posts by adding rich media like videos. However, there is a limit to how many videos you can add to a single LinkedIn post. In this article, we will look at the video requirements for LinkedIn posts and how many videos you can realistically embed in a single post.
LinkedIn Video Post Requirements
Before we look at the video limits, let’s first go over LinkedIn’s requirements for video posts:
- The video file must be under 5MB in size
- Supported video formats are MP4 and MOV
- Landscape videos are recommended for best viewer experience
- Videos can be up to 10 minutes long
- Videos are uploaded natively through LinkedIn’s UI (no YouTube embeds)
Keeping these requirements in mind will ensure your video posts meet LinkedIn’s policies and provide the best experience for your audience. Now let’s look at how many videos you can actually add to a LinkedIn post.
How Many Videos Can You Add to a LinkedIn Post?
Based on LinkedIn’s current specifications, you can add a maximum of 4 videos to a single LinkedIn post. Each video will appear sequentially in the post as the viewer scrolls down.
However, while 4 videos are permitted, it’s rare to see posts with the maximum videos. Most LinkedIn posts contain either 1 video or no videos at all. Here’s why:
- Adding multiple videos significantly increases the post length, which can impact engagement.
- Viewers often lose interest if too many videos are stacked together.
- Uploading and sequencing multiple videos makes the posting process more complex.
For these reasons, it’s generally best to stick to 1-2 videos max per post. You want each video to provide value without overwhelming the viewer.
Ideal Video Length for LinkedIn Posts
Along with video quantity, ideal video length is also an important consideration for LinkedIn. Research suggests the following guidelines for video length:
- 60 seconds or less: Best for how-to videos, simple explanations, news updates, etc.
- 120 seconds: A sweet spot for many marketing and promotional videos.
- 180 seconds: Max recommended length; ideal for presentations, speeches, etc.
Again, shorter videos tend to perform better on LinkedIn compared to longer ones. Viewers have short attention spans on social media, so compact videos work best.
Tips for Adding Videos to LinkedIn Posts
When adding videos to your LinkedIn posts, keep these tips in mind:
- Place your most important videos first – LinkedIn auto-plays videos as viewers scroll down.
- Delete unnecessary videos – One high-quality video is better than multiple mediocre ones.
- Write compelling captions – Well-written captions will entice people to watch your videos.
- Post consistently – Don’t just post once or twice then stop. Develop a regular posting cadence.
- Analyze performance – Pay attention to view counts, completion rates, likes, and comments to refine your approach.
Video Ideas for LinkedIn Posts
Here are some video ideas to help inspire your LinkedIn video strategy:
- Expert interviews and Q&As
- Product demonstrations
- Company culture highlights and events
- Behind-the-scenes footage
- Employee spotlights and testimonials
- Webinar recordings (edited into compact segments)
- Video blogs and vlogs
- Case studies and client success stories
- Educational how-to tutorials
- Video books summaries
These are just a few options – get creative with videos that genuinely add value for your LinkedIn audience!
Boosting Engagement with LinkedIn Video Posts
Adding quality video to your LinkedIn posts can significantly boost engagement when done right. Here are some stats on LinkedIn video:
- Posts with video generate 2x more comments than non-video posts (Socialinsider)
- Video is shared 20x more than other content on LinkedIn (Wyzowl)
- 96% of B2B organizations use video in some capacity in their marketing (Optinmonster)
Clearly, video marketing works on LinkedIn. But focus on value-driven video content tailored to your followers.
Tools for Creating LinkedIn Videos
Don’t have in-house video creation expertise? Consider using these handy tools:
- Clipchamp – Browser-based video editor for basic editing
- Biteable – Easy video maker with tons of templates
- Adobe Spark – Create quick social videos in minutes
- Animoto – Produce promo and marketing videos from templates
- InVideo – AI-powered online video maker
Many of these tools make it simple to produce professional-looking videos in just minutes!
Conclusion
While LinkedIn permits up to 4 videos per post, restraint is advised when adding multiple videos. Stick to 1-2 high-quality, value-driven videos under 3 minutes in length for ideal results.
Well-executed video marketing on LinkedIn can significantly boost your engagement and credibility. But focus on concise video content tailored specifically to your audience and their needs.
With the right strategy, video gives you an opportunity to captivate and connect with your LinkedIn network on a deeper level. So embrace video marketing – just be selective with quantity and stay focused on quality.
