Having a professional headshot is crucial for making a good first impression on LinkedIn. With over 722 million users on the platform, your profile photo needs to stand out to attract connections, get noticed by recruiters, and build your personal brand. But high-quality headshots don’t come cheap. So how much should you expect to spend on your LinkedIn profile picture?
The Cost Range for LinkedIn Headshots
LinkedIn headshot prices can range from $50 on the low end to $500+ on the high end. The average cost is around $150-$300. Here are some typical price points:
- $50-$150 – Budget/basic headshots
- $150-$300 – Mid-range professional headshots
- $300-$500+ – Premium professional headshots
The exact cost depends on factors like the photographer’s experience level, the length of the shoot, retouching services, print packages, and more. In general, higher-priced photographers will provide a more polished, high-quality final product.
What Impacts the Cost of LinkedIn Headshots?
Here are some of the main factors that influence LinkedIn headshot pricing:
Photographer’s Experience Level
Top professional photographers with years of headshot experience can charge more than amateurs or those just starting out. Their expertise translates into better lighting, posing, and retouching.
Location of the Shoot
Photographers working in major metro areas like New York and Los Angeles often have higher rates. The cost of real estate and operating a studio in a big city gets factored into pricing.
Length of the Session
Basic headshot sessions may last 20-30 minutes and capture a few different looks. More expensive, in-depth sessions can last over an hour to capture posed and candid shots.
Image Retouching
Basic color correction and toning is usually included. But photographers may charge extra for advanced retouching like wrinkle removal, pore minimization, whitening teeth, etc.
Print Packages
Most photographers charge extra for print packages (like wallets, 5x7s, 8x10s). Digital-only files are the most budget-friendly option.
Rush Delivery Fees
Expect to pay extra for rushed turnaround times, like getting edited photos back within 24 hours. Priority editing and delivery can cost $50 or more.
Travel Fees
Photographers may charge extra travel fees if you’re located far from their studio and need them to come to you.
How to Get Quality Headshots on a Budget
You don’t need to break the bank to get professional-level LinkedIn headshots. Here are some budget-friendly tips:
Hire New and Emerging Photographers
New photographers often charge lower rates as they build their portfolio and reputation. Check Instagram and Facebook for local photographers offering discounts.
Look for Headshot Packages and Specials
Many photographers offer discounted packages like “5 for $200.” You can also look for specials like back-to-school sales in the fall.
Go for Digital Files Only
Skip the prints and just pay for the digital images you need for LinkedIn. This can save $100+.
Do Minimal Retouching
Keep retouching to basic color correction and avoid extensive airbrushing. The more retouching, the higher the cost.
Schedule During Non-Peak Times
Photography rates are often lower on weekdays and during slower seasons like winter.
Provide Your Own Makeup or Do It Yourself
Hiring a professional makeup artist adds to the cost. Doing your own makeup or enlisting a friend can save $50-100+.
Rent a Space Through Peerspace
Renting a studio through Peerspace costs around $50/hour, much less than a pro photography studio. Or do the shoot outdoors.
Take Photos with Your Smartphone
In a pinch, you can take quality headshots yourself with a smartphone, ring light, and timer. Play with poses and lighting for best results.
When Does it Make Sense to Spend More?
While you can get budget-friendly headshots, there are some occasions when it pays to invest in a top-tier professional photographer:
- If you need high-res, retouched images for your personal website or executive bio
- When applying for a competitive executive or leadership role
- If you’ll use the photos extensively for professional branding and marketing
- To convey a polished, prestigious personal brand
In these cases, premium headshots can provide an extra edge and project more professionalism. The investment is well worth it for landing high-profile opportunities and roles.
How to Find Affordable Photographers
Here are some options for finding budget-friendly LinkedIn headshot photographers in your area:
Search Local Photography Groups on Facebook
Join local photography groups and make a post explaining you’re looking for affordable headshots for your LinkedIn profile.
Check Craigslist and University Classifieds
Photography students often advertise headshot services at discounted rates to build their portfolio.
Ask Friends for Referrals
Friends who have had headshots taken can likely refer you to the photographer they used if they were affordable.
Search Google and Yelp
Look for photographers who advertise budget headshot sessions or discounted packages.
Check Groupon and LivingSocial
Deals sites like Groupon and LivingSocial often feature discounted headshot offers from local photographers.
Search LinkedIn
Connect with photographers in your city who work at budget studios.
Browse Photography Marketplaces
Websites like Thumbtack, GigSalad, and Fiverr feature freelance photographers offering competitively priced services.
Inquire at Local Colleges
Many photography and art students offer affordable rates to build their portfolio.
Top Tips for Getting the Best Headshots
Follow these tips to make the most of your headshot session and get high-quality photos for your profile:
- Wear professional attire in solid, neutral colors to avoid distracting backgrounds.
- Style your hair neatly and naturally. Go easy on makeup.
- Choose a simple background that complements your skin tone.
- Come relaxed and well-rested to look your best.
- Bring multiple outfit options and your makeup kit.
- Share examples of poses and shots you like with the photographer.
- Take both portrait and landscape photos.
- Capture a variety of expressions: smiling, serious, laughing.
- Take some close up headshots and some wider shots including more of your shoulders/upper body.
- Follow up with the photographer promptly about retouching and your final images.
Conclusion
You can expect to spend around $150-$300 for professional LinkedIn headshots from most experienced photographers. More budget-friendly options go as low as $50, while premium headshots cost $500+.
Factors like the photographer’s skill level, any printing or retouching needs, and your location impact pricing. But with some savvy shopping and negotiation tactics, you can likely find rates that suit your budget.
Invest in the best headshots you can afford. Quality profile photos make a huge difference in how recruiters, leads, and connections perceive you on LinkedIn. Consider the headshot an investment in your personal brand and future opportunities. With an engaging, professional photo, you’ll maximize the impact of your LinkedIn presence.
