LinkedIn automation refers to using software tools and services to automate various processes and tasks on the LinkedIn platform. This can include automating connections, messaging, content sharing, and more. The cost of LinkedIn automation varies depending on the specific tools and services used, as well as the extent of automation required. Here we’ll explore the different options for LinkedIn automation and their associated costs.
Basic LinkedIn Automation Tools
The most basic level of LinkedIn automation involves tools that help automate some common tasks like connecting with other members, messaging contacts, and sharing content. Here are some of the most popular basic automation tools and their pricing:
- Dux-Soup – Starts at $9/month for individual plan
- Linkody – Starts at $27/month for individual plan
- Mixmax – Free for basic features, paid plans start at $9/user/month
- Wyser – Starts at $24/month for individual plan
- Buzzstream – Starts at $49/month for individual plan
For small teams or individuals, these basic tools typically range from around $10 – $50 per month. They provide the ability to automate various repetitive tasks like connecting with new contacts, messaging, and sharing content. However, they have limited capabilities when it comes to more advanced automation.
Advanced LinkedIn Automation Platforms
For more comprehensive LinkedIn automation, there are full-featured automation platforms designed specifically for LinkedIn. These provide advanced functionality like:
- Automated messaging and engagement sequences
- Automated content posting and re-sharing
- Lead generation and sales automation
- Automated profile views and reactions to boost visibility
Some of the top LinkedIn automation platforms include:
- LinkedHelper – Starts at $99/month for Agency plan
- LinkedPilot – Starts at $249/month for Business plan
- Klear – Custom pricing, typically $500+/month
- eGrabber – Custom pricing, typically $300+/month
- Snovmax – Starts at $99/month for Web plan
These platforms provide more advanced functionality but at a higher price point. Entry-level plans typically start at $100+ per month. However, they can automate more complex workflows and processes, making them suitable for agencies, teams, and power users.
End-to-End LinkedIn Marketing Automation
For full end-to-end LinkedIn marketing automation, there are solutions that integrate LinkedIn capabilities into complete marketing and sales tools. These provide comprehensive automation across LinkedIn as well as other channels like email and websites. Some examples include:
- Salesforce Marketing Cloud – Custom pricing, typically $1,000+/month
- HubSpot – Starter plan $45/month, Advanced plan $1,200+/month
- Marketo – Professional plan $3,195+/month
- SharpSpring – Agency plan $500/month
- Ontraport – Pro plan $297+/month
These marketing automation platforms have high-end pricing but can handle complete implementation and management of complex inbound marketing and sales processes using LinkedIn automation alongside other channels. This level is ideal for mid-market and enterprise teams running LinkedIn at scale.
Self-Service vs. Done-For-You Automation
In addition to the software tools, there are also services that provide done-for-you LinkedIn automation and management. These fully outsource the setup and execution of campaigns to a team of experts. Pricing varies based on the extent of services provided, but some typical costs are:
- Monthly Done-For-You Campaign Management – $1,000 – $2,500+ per month
- Custom LinkedIn Chatbot Setup – $5,000 – $10,000 one-time
- Custom Automation Workflow Setup – $3,000 – $7,500 one-time
For those that want the benefits of automation but don’t have the in-house expertise required, done-for-you services can be worthwhile despite the higher investment. The right provider can handle implementation and optimization over time as part of an ongoing managed service.
Factors That Affect LinkedIn Automation Costs
The cost for LinkedIn automation can range quite significantly based on several factors:
- Extent of automation – More complex workflows and integrations will cost more to implement.
- Self-service vs. managed services – Outsourcing setup and management has higher costs.
- One-time vs. ongoing costs – Some tools have low startup costs but monthly fees add up over time.
- Number of users – More team members accessing the tools will increase the price.
- Account types and features – Upgraded LinkedIn account types can access more automation capabilities.
It’s important to assess your specific automation goals, resources, and capabilities when evaluating the different options and pricing models. Clearly defining the desired outcomes and ROI will help determine what level of investment is required.
Conclusion
LinkedIn automation capabilities range from simple connection and messaging tools for individuals to sophisticated marketing and sales platforms for large teams and enterprises. Here is a summary of the typical pricing tiers:
Automation Type | Starting Price |
---|---|
Basic LinkedIn Tools | $10 – $50/month |
Advanced LinkedIn Platforms | $100+/month |
End-to-End Marketing Automation | $1,000+/month |
Done-For-You Automation Services | $1,000+ per month or project |
Companies and professionals should evaluate their LinkedIn goals, resources, and team capabilities to determine the right automation investment. Overall costs will be driven by the complexity of workflows, extent of capabilities, number of users, and choice of self-service vs managed services. With the right solution, LinkedIn automation can deliver significant time and money savings compared to manual processes.