LinkedIn Premium is LinkedIn’s paid subscription service that provides users with additional features and benefits beyond the free basic account. LinkedIn Premium allows you to enhance your profile, search for and contact other professionals more easily, see more information on who’s viewed your profile, and access other premium features. But how much does a LinkedIn Premium subscription cost if you’re in Canada? Let’s take a closer look at the pricing options and what’s included at each tier.
LinkedIn Premium Pricing in Canada
There are three tiers of LinkedIn Premium available in Canada:
LinkedIn Premium Career
LinkedIn Premium Career is the entry level premium plan. Here are the key details on pricing and features:
– Cost per month: $29.99 CAD
– Billed annually at $359.88 CAD per year (saves 17% vs. monthly billing)
– Key features:
– InMail messages to contact anyone (even if you’re not connected)
– Unlimited profile views
– Insights on who’s viewed your profile
– Advanced search filters
– Desktop and mobile apps
So if you were to pay month-to-month, LinkedIn Premium Career would cost $29.99 per month. But you can save 17% by paying annually at $359.88 CAD for the whole year.
This plan is best for those looking for a bit more out of LinkedIn than the free account, with features like InMail messaging, profile insights, and advanced searching capability. But it lacks some of the more robust job seeking features of the next tier.
LinkedIn Premium Business
LinkedIn Premium Business builds on the Career tier with the addition of features focused on job seeking, recruiting, and sales prospecting. Here are the key details:
– Cost per month: $44.99 CAD
– Billed annually at $539.88 CAD per year (saves 17% vs. monthly billing)
– Includes all Premium Career features
– Additional features:
– See how you rank against other applicants for jobs
– Contact recruiters directly
– Get coupon for free LinkedIn Learning courses
– Search by criteria like skills and companies
– See how your network can introduce you to recruiters
With the Premium Business tier, you pay $44.99 CAD per month if billed monthly. But the annual price of $539.88 CAD saves you 17% compared to monthly payments.
This plan has everything in Premium Career, plus extensive tools to help you stand out in your job search, position yourself to recruiters, and leverage your network. It’s ideal for active job seekers.
LinkedIn Premium Hiring
Premium Hiring is LinkedIn’s most comprehensive premium offering. It includes all features from the previous tiers plus advanced tools for recruiters and sales professionals. Here is an overview:
– Cost per month: $99.95 CAD
– Billed annually at $1,199.40 CAD per year (saves 17% vs. monthly billing)
– Includes all Premium Business features
– Additional features:
– See full profiles of candidates when recruiting
– Send InMail messages directly to top talent
– Get 3 InMail credits for each active job post
– See how candidates rank for jobs
– Access over 200 recruiting, hiring, and coaching courses
The Premium Hiring plan costs $99.95 per month with monthly billing, or $1,199.40 CAD if paid annually. The annual subscription saves 17% compared to monthly payments.
This premium tier allows recruiters and sales professionals to maximize LinkedIn for sourcing, contacting, and evaluating top talent. It provides the most advanced set of tools for recruiting and prospecting.
LinkedIn Premium Free Trial
If you want to try out LinkedIn Premium before committing to a paid subscription, LinkedIn offers one month free trials of all three premium tiers.
Here are the key things to know about LinkedIn Premium free trials:
– 1 month free trial available for all 3 premium levels
– Full access to all premium features during trial period
– No credit card required to start trial
– Cancel anytime before end of trial to avoid being charged
– Each tier can only be tried for free 1 time per user
The free trial is an excellent way to experience the benefits of LinkedIn Premium first-hand. You can decide if the extra features are worthwhile for you before paying.
Just remember to cancel before the 1 month trial period ends if you don’t want to continue. Otherwise, you will automatically be charged the regular monthly subscription rate at the end of the trial.
Who is LinkedIn Premium Best For?
Now that we’ve explored the pricing and features for each LinkedIn Premium tier, who is it really designed for and is it worth the money?
Here is a look at the types of professionals who get the most value from a paid LinkedIn subscription:
Active job seekers
For people who are currently searching for a new job or opportunistic about new career options, Premium Business is very beneficial. The insights on how you rank against other applicants, tools to engage with recruiters, and seeing how your network can make introductions make a job search much more efficient.
Recruiters and HR professionals
Premium Hiring provides recruiters and HR teams the most robust set of tools for finding, contacting, evaluating, and engaging with top talent on LinkedIn. This level maximizes their ability to leverage LinkedIn data and networks to build their candidate pipeline.
Sales and business development professionals
Premium Sales Navigator specifically equips sales teams to identify new prospects, uncover insider information to personalize outreach, and engage effectively with high value targets. The Premium Hiring plan can also support lead generation.
Those seeking deeper networking opportunities
Premium Career’s advanced profile and search features allow you to control your brand and presence on LinkedIn like never before. prioritize networking with key connections, and get insights to manage your network proactively.
Any LinkedIn power users
For those who are on LinkedIn daily for either work or networking purposes, premium access helps maximize your productivity and leverage the platform even more effectively compared to the free experience.
Is LinkedIn Premium Worth It?
Whether one of the LinkedIn Premium options is worth the investment for you depends on a few factors:
– **How extensively you use LinkedIn now:** If you’re on LinkedIn infrequently, premium may not make sense. But for regular users, the extra capabilities can be very beneficial.
– **Your career stage and goals:** Premium is most impactful when you’re an active job seeker, business development professional, recruiter, or executive building your brand.
– **Your budget:** Premium represents a meaningful added monthly or yearly expense. The value has to justify the price tag based on your finances.
– **Your willingness to optimize your profile:** To really benefit from premium, you need to complete your profile and engage proactively on the platform.
Overall, Premium is designed to enhance the experience for LinkedIn’s most active and ambitious users. The most value goes to those leveraging LinkedIn to achieve career advancement, sales, and recruiting objectives. But any frequent user can benefit from the additional insights and capabilities.
Tips for Using LinkedIn Premium Effectively
If you do decide to purchase a LinkedIn Premium subscription, here are some tips to get the most from it:
– **Complete your profile 100%** – Maximize your searchability and attractiveness to connections by filling out all sections.
– **Customize your URL** – Upgrade to a custom URL that looks professional and is easy to share.
– **Showcase multimedia** – Add rich media like videos, slide decks, and infographics to stand out.
– **Join engaged groups** – Become an active participant in relevant industry and interest groups.
– **Follow influential companies** – Stay up-to-date on key employers and business partners.
– **Build your network proactively** – Connect with peers, partners, recruiters, potential hires, and more.
– **Set alerts for job and prospect searches** – Get notifications when ideal opportunities arise.
– **Use InMail thoughtfully** – Contact key connections, but avoid spamming. Focus on quality over quantity.
– **Review your metrics and reports frequently** – Monitor the impact of changes and optimize accordingly.
Spending some time configuring your profile, establishing your brand, engaging with your network, and monitoring insights from the Premium features will ensure you fully capitalize on the investment.
Conclusion
The cost of LinkedIn Premium in Canada ranges from $29.99 CAD per month for Premium Career up to $99.95 monthly for Premium Hiring. Annual subscriptions offer 17% savings compared to monthly payments.
A free 1 month trial is available to experience all premium features firsthand. This allows you to decide if the enhanced capabilities are worthwhile for your professional needs.
While Premium represents a material expense, the most engaged LinkedIn users can gain significant value from the exclusive features and insights. Those using LinkedIn for active job seeking, sales prospecting, recruiting, and strategic relationship building see the greatest benefit and return on investment from Premium.
But any frequent LinkedIn visitor can consider Premium as a way to take their experience to the next level. Just be sure to leverage all premium features for maximum impact, as outlined in the tips above.
