LinkedIn is the world’s largest professional network with over 800 million users worldwide. LinkedIn allows users to connect with professionals, search for jobs, join industry groups, publish content, and more. While a basic LinkedIn account is free, LinkedIn offers several premium subscription options that provide additional features and benefits.
LinkedIn Premium Subscriptions
LinkedIn currently offers three premium subscription options for individual users:
- LinkedIn Premium Career – $29.99/month
- LinkedIn Premium Business – $47.99/month
- LinkedIn Premium Sales – $64.99/month
In addition, LinkedIn offers premium subscriptions for teams and organizations:
- LinkedIn Talent Solutions – pricing varies
- LinkedIn Sales Solutions – pricing varies
- LinkedIn Learning – pricing varies
The cost of LinkedIn’s premium subscriptions for businesses depends on the number of seats required. LinkedIn also offers customized enterprise solutions.
Benefits of LinkedIn Premium Subscriptions
Here is an overview of the key benefits unlocked with LinkedIn’s premium subscriptions:
LinkedIn Premium Career
- See who’s viewed your profile
- Stand out in search results
- View profiles anonymously
- Send InMail messages to anyone
- See full profiles of your 3rd-degree network
- Get resume and profile feedback
LinkedIn Premium Business
- All Premium Career benefits
- Expanded profile views
- Business insights about companies
- Compare talent pools
- Salary insights
- Interview prep questions
LinkedIn Premium Sales
- All Premium Business benefits
- Lead recommendations
- Sales insights
- Contact targeting
- Unlimited InMail
- Templates and tracking
As you can see, the higher-tier premium subscriptions build on the benefits of the lower tiers and add more sales, recruiting, and business focused features.
LinkedIn Premium Pricing
Here is a breakdown of LinkedIn’s current premium subscription pricing:
Subscription | Monthly Price | Annual Price |
---|---|---|
LinkedIn Premium Career | $29.99 | $359.88 |
LinkedIn Premium Business | $47.99 | $575.88 |
LinkedIn Premium Sales | $64.99 | $779.88 |
The annual subscription provides a 15% discount compared to paying month-to-month. LinkedIn also sometimes offers discounts and bundled subscription options.
Is LinkedIn Premium Worth It?
Whether LinkedIn Premium is worth the cost depends on your specific needs and how you use LinkedIn:
- For job seekers, Premium Career can help you stand out and get noticed by recruiters.
- For sales professionals, Premium Sales provides valuable tools to find and contact leads.
- For individuals who want to build their professional brand, Premium unlocks helpful profile features.
- For recruiters and talent acquisition teams, Premium Business and Talent Solutions provide robust hiring tools.
- For companies marketing products or services to other businesses, Premium supports sales efforts.
However, a free LinkedIn account is sufficient for users who simply want to maintain a professional online presence and connect with some contacts. Occasional users may not need or use Premium features enough to justify the cost.
Key Factors in Determining Value
Here are some key factors to consider when assessing the value of LinkedIn Premium for your needs:
- How actively do you use LinkedIn? Frequent active users get more value from upgrades.
- Does your job involve sales, recruiting, or business development? Premium can directly support these functions.
- How large is your professional network? Premium unlocks more insights and capabilities as your network grows.
- Are you looking to advance your career or change jobs? Premium can help showcase your brand.
- Do you actively publish professional content on LinkedIn? Premium provides more analytics and reach.
Conclusion
LinkedIn Premium subscriptions range from $29.99 per month for Premium Career up to $64.99 per month for Premium Sales. Annual subscriptions are 15% cheaper than monthly plans. The value depends on how actively you use LinkedIn and whether the advanced features benefit your professional role. For job seekers, salespeople, recruiters, and other frequent users, Premium can provide a worthwhile boost in capabilities and visibility. But more casual users may not need features beyond the free version. Assess your specific needs and usage to determine if Premium is worth the investment for you.