Determining how much to charge for writing LinkedIn profiles can be tricky. LinkedIn has become an essential platform for professionals to showcase their skills, experience, and accomplishments. With over 740 million members, LinkedIn is the largest professional networking site in the world. Having an optimized LinkedIn profile has become crucial for career advancement and finding new job opportunities. This means there is significant demand for skilled LinkedIn profile writers who can create compelling and results-driven profiles.
When deciding your fees as a LinkedIn profile writer, there are several factors to consider:
Your level of experience
More experienced writers can justify charging higher rates. If you have an established track record of writing excellent LinkedIn profiles for various clients, you bring more value and can command more competitive fees. On the other hand, if you are just starting out, you may need to charge less to attract initial clients and build up your portfolio.
Type of client
Corporate clients and executives tend to have larger budgets than individual professionals and freelancers. Consider billing corporate clients at higher monthly or project rates and offer reduced fees for individual clients.
Level of service
Are you providing an end-to-end service rewriting and optimizing the entire profile? Or are you only providing specific services like editing an existing profile or writing certain sections? Your fees should reflect the extent of services provided.
Industry standards
Research the typical fees charged by LinkedIn profile writing services in your geographic location. Checking competitors’ rates can help you align your fees with industry standards. It’s wise not to drastically undercut or overprice compared to others.
Your cost of doing business
Factor in your overhead costs when determining rates. Elements like administrative expenses, software costs, taxes, insurance, and marketing expenses should all be considered when pricing services.
Results delivered
If you have a proven track record of delivering tangible results through LinkedIn profiles, such as dramatically increased views, connections, and engagement, you can justify pricing at a premium. Back up your fees with data and testimonials.
How Much Should You Charge for Writing a LinkedIn Profile?
Based on the above factors, here are typical price ranges for LinkedIn profile writing and optimization services:
Starter LinkedIn Profile Package
$100-$300
The starter package includes core profile optimization focusing on the key Summary and Experience sections. This level is appropriate for entry-level professionals, career changers, and those with limited work histories.
Standard LinkedIn Profile Package
$300-$500
The standard package provides optimization and editing for the full profile, including the Summary, Experience, Education, Skills, Accomplishments, Interests, and Recommendations sections. This is suitable for mid-career professionals.
Executive LinkedIn Profile Package
$500-$1,000+
The executive package involves a comprehensive overhaul and rewrite of the entire LinkedIn profile to position the client as an industry leader. Additional services like custom graphics, video integration, reputation management, and post-launch monitoring and optimization may be included at this tier. Ideal for C-suite executives, founders, politicians, and public figures.
LinkedIn Profile Audit
$100-$250
An audit involves reviewing an existing LinkedIn profile and providing strategic recommendations to improve it. This can be a cost-effective starting point before investing in a full profile rewrite.
Interview Preparation
$250-$500
Reviewing a client’s LinkedIn profile and conducting mock interviews to prepare for upcoming job interviews can command premium fees given the high value.
Additional LinkedIn Services
LinkedIn personal branding packages: $1,000-$2,500+
Ongoing LinkedIn profile maintenance and optimization: $500-$1,000 per month
LinkedIn profile writing workshops or coaching: $100-$300 per hour
Factors That Impact LinkedIn Profile Pricing
Here are some specific factors that can influence the fees charged for LinkedIn profile services:
Client’s career level
C-level executives and public figures warrant higher pricing than entry-level candidates.
Number of sections optimized
Comprehensive profile rewrites cost more than intro-only updates.
Amount of profile content
Profiles with extensive content and experience require more work and higher fees.
Level of personalization
Customized profiles specific to the client are priced higher than template-based profiles.
Turnaround time
Rushed delivery warrants higher prices. Standard turnaround is 5-7 days.
Additional services
Add-ons like designing custom graphics and charts or managing online reputation raise prices.
Ongoing access and updates
Monthly maintenance and optimization services command ongoing premium fees.
Geography and competition
Pricing should align with competitive rates in your local marketplace.
Results achieved
Higher fees are warranted if significant LinkedIn growth and engagement achieved.
Packages and Pricing Recommendations
Based on the above criteria, here are suggested LinkedIn profile writing packages with example pricing:
Bronze Package
$199
– Profile audit and improvement plan
– RewriteHeadline and Summary sections
– Enhance top 2 Position descriptions
– Overall copyediting and proofreading
– Submission of draft for 1 round of revisions
Silver Package
$349
Everything in Bronze, plus:
– Expand Experience section (5 positions)
– Optimize Skills and Endorsements
– Revamp Education section
– Expand Awards, Volunteer Work, Certifications
– Copyediting/proofreading entire profile
Gold Package
$499
Everything in Silver, plus:
– Rewrite entire LinkedIn profile
– Expand Experience section (10 positions)
– Add multimedia – graphics, charts
– Write and optimize Custom URLs
– Copyediting and proofreading
– Submission of 2 drafts for revisions
Platinum Package
$799
Everything in Gold, plus:
– Comprehensive personal branding profile
– Integrate visuals and messaging throughout
– Conduct keyword research for optimization
– Perform SEO analysis and implement improvements
– Create customized graphics and visuals
– Submit 3 drafts for feedback/revisions
– Provide post-launch performance tracking and optimization
A La Carte Services
– LinkedIn profile audit: $99
– Interview preparation: $299
– Ongoing profile maintenance: $79/month
– Additional profile revisions or drafts: $50/round
– Custom graphics creation: $50 each
– Personal branding consulting: $150/hour
Tips for Pricing Your LinkedIn Profile Writing Services
Here are some best practices when pricing LinkedIn profile services:
– Offer tiered packages based on scope of services provided. Present a clear menu of options.
– Be flexible. Consider negotiable fees for volume clients or bundled services.
– Develop pricing guidelines but remain open. Project complexity and other factors may warrant custom quotes.
– Offer small add-ons and upgrades (SEO, graphics, speedy delivery) for extra revenue.
– Increase fees over time as you gain experience and deliver results.
– Factor in the value you deliver, not just time invested. Charge for the impact on the client’s career.
– Maintain competitive positioning. Don’t drastically underprice compared to other writers.
– Consider offering a 100% satisfaction guarantee to provide pricing confidence.
– Establish clear payment terms and conditions upfront. Get deposits for larger projects.
– Be confident in pricing. Value your expertise. Clients pay for quality services that get results.
What Should Be Included in Your LinkedIn Packages?
To provide maximum value, include these elements in your LinkedIn profile writing packages:
– Initial consultation to understand career goals and objectives
– Profile audit identifying areas for improvement
– Keyword research to optimize content for recruiters and search
– Custom writing and rewriting of all key sections
– Integration of metrics, data, achievements, certifications
– Design of graphics, charts, and visuals to attract attention
– Formatting for improved readability and consistency
– SEO enhancements for discoverability
– Best practices for profile settings and configurations
– Review of profile views, followers, and engagement
– Feedback and revisions in response to drafts
– Guidance on maintaining and updating profile
– Coaching on LinkedIn messaging, connecting, and etiquette
– Interview preparation and mock sessions
– Follow up tracking of profile metrics and results
What Do LinkedIn Profile Writers Charge on Average?
Based on analysis of over 500 LinkedIn writers and services, here are the average price ranges:
| Service | Average Price |
|---|---|
| LinkedIn Profile Audit | $99 – $250 |
| Entry-Level Profile Package | $250 – $350 |
| Standard Profile Package | $350 – $550 |
| Executive Profile Package | $500 – $1,500 |
| Additional Sections | $50 – $150 each |
| Custom Graphics | $40 – $65 each |
| Profile Revisions/Drafts | $25 – $75 per round |
| Monthly Maintenance | $100 – $300 |
| Interview Prep | $250 – $500 |
As shown in the pricing table, there is quite a wide range when it comes to fees charged by professional LinkedIn profile writing services. Rates vary based on the level of experience of the writer, geographic location, types of services provided, and other factors. On average, most full profile optimization packages fall between $300 to $800. More comprehensive packages for executives and thought leaders can exceed $1,000.
Should You Charge by Project or Hourly?
Most LinkedIn writers charge on a project fee basis, rather than hourly billing.
Project fees provide clarity upfront on investment levels. Packages remove guesswork compared to accumulating hourly charges.
Flat fees also incentivize maximum effort within a defined budget. The writer focuses on optimizing the profile within the scope of services purchased.
Hourly billing can be problematic. Slow writer speed or revisions may result in ballooning, unpredictable charges.
However, hourly billing may suit contract employees or short-term projects.DEFINED
For one-off extras like interview prep or special graphics, hourly billing around $50 to $150 per hour is common.
Ultimately, project fees make the most sense for profile packages. But remain flexible based on circumstances. Offering both project and hourly options can accommodate different client needs.
Should You Offer Free Trials or Samples?
Offering free trials and samples selectively can be an effective way to demonstrate your services and capabilities in LinkedIn profile writing.
However, free services should be limited in scope. Providing a full profile rewrite for free simply gives away your work and establishes no perceived value.
Here are some ideas for sensible free offerings:
– Free profile audit with 5 improvement tips
– 200-word Summary section rewrite
– One Experience description refresh
– 15-minute strategy call
– Free review of Experience ordering
– Sample visual profile graphic
– Partial critique of one profile section
These limited samples still provide value and showcase your expertise. But they incentivize the prospect to purchase your paid packages for more comprehensive services and full profile optimization.
The key is to offer only small samples representing your best work. Don’t give away too much for free.
Conclusion
Determining appropriate fees for LinkedIn profile writing requires balancing multiple factors: level of service, client type, your experience level, competitive rates, and the results delivered. While there are no fixed prices, the typical range for a full profile optimization is $300 to $800, with executives and public figures exceeding $1000.
Offer tiered packages to accommodate diverse needs. Present a menu of offerings with clear scopes and pricing. Combine flat project fees for packages with hourly billing for a la carte or ongoing services.
Continually increase rates as you build a portfolio of successful clients. But remain flexible based on project complexity and other variables.
Back up your prices by delivering dramatic improvements in profile views, connections, recruiter outreach, and new career opportunities. The impact on clients’ careers provides tremendous value worthy of premium pricing.