Having a strong presence on LinkedIn is crucial for businesses looking to build their brand and connect with customers. One of the best ways to do this is by growing your LinkedIn company page followers. Here are some tips on how to increase followers and expand your reach.
Complete your Company Page
Before trying to get more followers, make sure your LinkedIn company page is complete. This includes having a profile and cover photo, description of your business, employee information, and any other relevant details. A fully optimized page looks more legitimate and will make people more inclined to follow you.
Profile Photo
Use your logo or another professional image that represents your brand for the profile photo. It will be featured prominently on your page. The image should be clear and eye-catching at the small size it will appear.
Cover Photo
The cover photo is a large banner-like image that appears at the top of your company page. Use it to reinforce your brand image with a relevant photo. Include text like your company name, tagline, or a call-to-action for ideal branding.
Description
Fully fill out the description section to explain what your company does. Share your mission, products/services, company history and culture, and anything else interesting about your business. This gives followers insight into what your brand is all about.
Expand Your Network
Growing your connections on LinkedIn will help increase followers. There are a few ways to expand your network:
Connect with Employees
Make sure all current employees have LinkedIn profiles and are connected to your company page. This allows you to stay in touch and share page updates.
Follow Related Companies
Follow industry leaders, partners, clients, and any other relevant companies. This expands your visibility and opens up new connection opportunities.
Join Industry Groups
Become an active member in LinkedIn groups related to your industry or location. Engage in discussions and connect with other group members.
Network Expansion Method | Benefit |
---|---|
Connect with Employees | Stay in touch, share updates |
Follow Related Companies | Increase visibility, new connections |
Join Industry Groups | Engage with industry, connect with members |
Post Valuable Content
Share content that provides value for your followers. Useful and engaging posts will get more likes, comments, and shares, expanding your reach. Avoid overly promotional messages and focus on relevant industry topics.
Blog Posts
Write blog posts on topics your audience cares about and share them on your page. For example, a marketing agency could post content on social media tips.
Industry News
Commentary on relevant news and trends makes you an authority. Offer insights on how it impacts your field.
Thought Leadership
Position employees as subject matter experts by having them share advice and expertise. A financial advisor could share tips on investing.
Behind-the-Scenes
Give a peek behind the curtains by sharing photos of events, office spaces, employees, etc. This humanizes your brand.
Infographics
Create visually appealing infographics to present data on your industry. They tend to get high engagement.
Content Type | Example |
---|---|
Blog Posts | Social media tips |
Industry News | Commentary on relevant trends |
Thought Leadership | Financial advisor sharing investment tips |
Behind-the-Scenes | Photos of office space |
Infographics | Data visualization of industry |
Engage With Followers
When you engage with current and potential followers it makes them more inclined to follow your company page. Here are some ways to increase engagement:
Share Updates and Offers
Post about new products, services, projects, milestones, promotions, events, or anything else your audience would find interesting. This gives them a reason to follow you.
Respond to Messages and Comments
Stay on top of any messages or comments on your posts. Responding shows you care about connecting.
Thank New Followers
Consider sending a personal message to thank new followers for connecting with your company page.
Run LinkedIn Ads
Well-targeted LinkedIn ads focused on getting page followers can help you reach a bigger audience. Promote recent posts to spark engagement.
Share Polls and Questions
Polls and questions can spark discussion and get feedback from followers. Keep it related to your industry.
Cross-Promote Content
Share your LinkedIn company page posts on other social channels. Cross-promoting expands your reach.
Engagement Method | Example |
---|---|
Share Updates and Offers | Post about new product launch |
Respond to Messages and Comments | Reply to comment on post |
Thank New Followers | Send message to new connections |
Run LinkedIn Ads | Promoted posts to boost engagement |
Share Polls and Questions | Poll your audience on industry topic |
Cross-Promote Content | Share LinkedIn posts on Twitter |
Partner With Influencers
Collaborating with LinkedIn influencers in your industry is a great way to tap into their follower base. Here are partnership ideas:
Guest Posts
Contribute guest blog content to be shared on their LinkedIn page or personal website. Ensure the topic aligns with your business.
Co-Host Webinars
Hosting a joint webinar allows you to promote it to both audiences. Make sure it’s on a topic relevant to both brands.
Promote Their Content
If an influencer shares a relevant blog post or piece of content, re-share it on your own page. This builds goodwill.
Expert Interviews
Interview them on video about industry topics and post it to your page. Position them as a thought leader.
Spotlight Reviews
Ask happy clients who are also influencers to post LinkedIn reviews of your business. Their words hold clout.
Influencer Partnership | Example |
---|---|
Guest Posts | Contribute blog content |
Co-Host Webinars | Joint webinar on shared topic |
Promote Their Content | Re-share an influencer’s post |
Expert Interviews | Record video interview with influencer |
Spotlight Reviews | Request LinkedIn review from influencer |
Use LinkedIn Analytics
Tap into LinkedIn’s analytics to guide your follower growth strategy. Key metrics to watch include:
Follower Count
Monitor the number of followers over time to assess growth. Break it down by month and year.
Follower Add and Loss
See how many you are gaining versus losing to fine-tune your approach.
Engagement Rates
Track overall engagement and drill down by post. See what content resonates best.
Traffic Sources
Understand where visitors are coming from, such as LinkedIn search, groups, ads, etc. Double down on top sources.
Follower Demographics
Spot any trends in follower job role, seniority, location, company size, etc. Use insights to refine your strategy.
LinkedIn Metric | What It Shows |
---|---|
Follower Count | Overall follower growth |
Follower Add and Loss | How many gained vs lost |
Engagement Rates | Content resonance |
Traffic Sources | Where visitors come from |
Follower Demographics | Audience data to refine strategy |
Conclusion
Growing your LinkedIn company page followers takes effort but delivers significant benefits. Completing your profile, expanding your network, posting valuable content, engaging with followers, partnering with influencers, and utilizing LinkedIn analytics will help increase reach and establish your brand. Focus on providing follower value, not promotions. Be patient and consistent, and your follower count will steadily grow.