Overview
Posting jobs on LinkedIn is a great way for companies to reach qualified candidates. LinkedIn allows job posters to target candidates by location, education, skills and experience. Jobs posted on LinkedIn also benefit from LinkedIn’s powerful search algorithm, allowing relevant candidates to easily find open positions.
While individuals need a LinkedIn profile to fully access the site’s features, companies can post jobs and access applicant information without a personal profile. LinkedIn Company Pages and Recruiter accounts allow businesses to promote their employer brand, advertise open roles, and connect with potential hires.
Here are the steps a business needs to take to post a job opening on LinkedIn without using a personal profile:
Step 1. Create a LinkedIn Company Page
If your company doesn’t already have one, start by creating a LinkedIn Company Page. This establishes your business’ presence on LinkedIn and provides a place to showcase information about your organization, post content, and advertise job openings.
To create a Company Page:
– Go to LinkedIn.com and click on “Work” at the top of the page.
– Select “Create a company page”.
– Enter your company name. LinkedIn will check to see if there’s already a page for your company.
– If no page exists, you’ll be able to create one by entering additional details like location, company size, and industry.
Step 2. Add an Admin to Manage the Page
Once your Company Page is created, you need to assign an admin. The admin is responsible for managing the page, interacting with followers, and posting content and job listings.
To add an admin:
– From your Company Page, click “Add admin” under the “Admin Tools” section.
– Enter the name, email address, and LinkedIn profile URL for the person you want to make the admin.
– Send an invite asking them to manage your Company Page.
You can have multiple admins for your page. But you need at least one to be able to post jobs.
Step 3. Create a LinkedIn Recruiter Account
To post job openings directly on your Company Page, you need a LinkedIn Recruiter account. LinkedIn Recruiter provides tools for finding, engaging and managing candidates.
Follow these steps to create a Recruiter account:
– Go to the LinkedIn Talent Solutions pricing page and select “Get Started” for Recruiter Lite or another Recruiter option.
– Enter your information to create an account and agree to the terms.
– Add a payment method to upgrade to a paid subscription. Recruiter Lite starts at $99 per month.
– Confirm your email and log in to your new Recruiter account.
Step 4. Connect Your Recruiter Account to Your Company Page
Now it’s time to connect your Recruiter account to your Company Page so you can access all the recruiting tools.
To link them:
– Go to your Company Page and click “Manage” under “Admin Tools”.
– Select “Advertise a Job” in the left sidebar.
– Follow the prompts to connect an existing Recruiter account or create a new one.
Once connected, you’ll be able to post jobs directly from your Company Page.
Step 5. Create and Publish Your Job Posting
You’re now ready to create a job posting and get it in front of qualified candidates.
To create a job posting on LinkedIn:
– From your Company Page, go to “Admin Tools” and select “Advertise a Job”.
– Click “Post a Job”.
– Enter the job title, location, and description.
– Tailor your job to the ideal candidate by adding screening questions, required skills, seniority level, and more.
– Choose if you want to publish it now or schedule it to post later.
– Preview your listing and make any final edits.
– When you’re ready, click “Publish” or “Schedule” to post the job to your Company Page and LinkedIn Jobs.
Once published, your job will also appear in LinkedIn search results and job recommendations based on candidate preferences and qualifications.
Optimizing Your LinkedIn Job Post
Now that you know how to post a job on LinkedIn without a personal account, here are some tips for creating an effective job listing:
Use a Descriptive Job Title
Go beyond a generic title like “Sales Representative” and include keywords applicants would search for, like “Senior Sales Rep – SaaS”.
Highlight Must-Have Qualifications
List required skills, certifications, education, and years of experience so only qualified applicants will apply.
Get Specific About Responsibilities
Go beyond the day-to-day responsibilities and highlight special projects or efforts that excite top talent.
Sell Your Company Culture
Give applicants a feel for your employer brand by describing your values, mission, and working environment.
Explain Compensation and Benefits
Provide salary range, stock options, health insurance, retirement plans, and other perks.
Include Multimedia
Videos, photos, presentations, and documents help showcase your company and position.
Optimizing your listings with relevant details will help attract more qualified applicants on LinkedIn.
Promoting Your LinkedIn Job Post
Once your job is live on your Company Page, there are a few options for giving it added exposure among LinkedIn members:
Target Relevant Candidates
Use Recruiter search filters to find and message prospects who match the position requirements but aren’t actively job seeking.
Share on Social Media
Post the listing on your company’s Twitter, Facebook, Instagram accounts to reach candidates outside of LinkedIn.
Advertise the Opening
Use LinkedIn’s self-service ads or work with an account rep to create sponsored job posts.
Leverage Employee Networks
Encourage employees to share job openings with their LinkedIn connections.
Post on LinkedIn Company Page and Group
Share the job in your Company Page updates and relevant LinkedIn Groups to target industry professionals.
Promoting your job post both on and off LinkedIn will allow you to reach more of the right people and build your employer brand.
Engaging Applicants and Hiring on LinkedIn
Once the applications start rolling in, you can manage candidates and make hiring decisions right from LinkedIn:
Review Applicant Profiles
Evaluate candidates’ full profiles including skills, experiences, recommendations, portfolios, and assessments.
Use Built-in Tracking
Monitor open jobs, applicant sources, hiring stages, and referral stats from your Recruiter account dashboard.
Communicate on LinkedIn
Start conversations, schedule interviews, and share updates with applicants via LinkedIn messaging.
Assess Candidates
Have applicants take LinkedIn Skills Assessments to validate proficiency in everything from coding to creative skills.
Make Offers on LinkedIn
Extend offers to top candidates and track acceptance right on the platform.
Leveraging LinkedIn tools for applicant management, screening, and communication can simplify your hiring process.
Key Takeaways
Posting jobs on LinkedIn without a personal profile allows you to tap into LinkedIn’s expansive network of professionals. Here are the key steps:
– Create a LinkedIn Company Page to establish your brand presence.
– Assign an admin to manage your page.
– Get a LinkedIn Recruiter account to unlock hiring capabilities.
– Connect Recruiter to your Company Page to post openings.
– Craft compelling job posts targeting your ideal candidates.
– Promote listings both on and off of LinkedIn.
– Manage applicants, screen prospects, and hire right from the platform.
Following these best practices will help you source qualified candidates, build your talent pipeline, and make data-driven hiring decisions using LinkedIn.
Frequently Asked Questions
Here are answers to some common questions about posting jobs on LinkedIn without a personal profile:
Do I need a personal LinkedIn profile to post jobs?
No, you do not need a personal profile. Companies can post jobs using their Company Page and Recruiter account.
What’s the difference between basic and premium LinkedIn job posts?
Basic listings are free but only appear on your Company Page. Premium job posts (part of Recruiter accounts) appear higher in searches, let you target specific candidates, offer candidate management tools, and provide application analytics.
How much do LinkedIn Recruiter accounts cost?
LinkedIn Recruiter starts at $99 per month for the Lite plan, $599/month for Professional, and custom quotes for Corporate plans based on hiring needs.
Can I see who viewed my LinkedIn job posting?
Yes, with a Recruiter account you can see anonymized information on who viewed and applied to your post, along with demographics like their location, industry, and skills.
What types of jobs or criteria can I use to target candidates?
You can target candidates by job title, company, industry, seniority, location, school, skills, language, gender identity, and more.
How long does it take for a job post to go live on LinkedIn?
Once submitted for review, jobs typically go live within 24 hours. You can also schedule jobs to post up to 30 days in advance.
Conclusion
Posting openings on your LinkedIn Company Page is a simple and effective way to reach qualified talent. By creating a strong employer brand, optimizing job listings, leveraging targeting tools, and managing candidates on the platform, LinkedIn Recruiter can significantly bolster your recruiting strategy – all without needing a personal profile.
