Sending bulk messages on LinkedIn Recruiter allows recruiters and hiring managers to easily reach out to multiple candidates at once to gauge interest, share opportunities, or send other relevant information. While LinkedIn does limit how many messages you can send per day to avoid spamming candidates, using the bulk messaging feature strategically can save time and streamline communication.
Benefits of Sending Bulk Messages
There are several advantages to sending bulk messages through LinkedIn Recruiter:
- Saves time compared to personalizing each message
- Allows you to reach more candidates quickly with opportunities
- Streamlines process of scheduling interviews or sending relevant info
- Builds your brand presence by reaching more potential candidates
- Increases efficiency of communication and outreach
LinkedIn Recruiter Bulk Messaging Limits
To prevent spam and abuse, LinkedIn does limit the number of bulk messages you can send per day. The limits are:
- LinkedIn Recruiter seat: 300 messages per day
- LinkedIn Recruiter Corporate seat: 150 messages per day
- LinkedIn Recruiter Team seat: 75 messages per day
Going over these limits will result in messages failing to send, so carefully plan your outreach. Sending fewer, more targeted messages is better than spamming candidates.
Preparing Your Bulk Message
Before sending your bulk message, follow these tips:
- Personalize the subject line with the candidate’s name
- Keep the message brief but personalized when possible
- Mention the candidate’s experience or background if relevant
- Focus on showing them how they are a fit for the role or opportunity
- Include a call to action like scheduling a call or interview
- Proofread carefully to avoid typos or errors
While you can reuse message templates, putting some personalization into each message improves open and response rates.
Selecting Candidates
Choose candidates strategically for your bulk outreach:
- Use filters like location, skills, current company to find best fits
- Prioritize candidates that have been active on LinkedIn recently
- Focus on candidates with experience relevant to the role
- Avoid targeting candidates who are not open to new opportunities
Segment candidates into smaller groups instead of one massive bulk message. This allows more customization.
Sending Your Bulk Message
Once your message is crafted and candidates selected, send your LinkedIn Recruiter bulk message by following these steps:
- Navigate to the My Messages section
- Click the More Actions menu and select “Send Bulk Messages”
- Choose candidate recipients from your search results or talent pool
- Select “Add Personal Note” if you want to customize each message
- Customize the pre-generated subject line as needed
- Paste and edit the bulk message text as needed
- Specify how many messages to send per day to remain under daily limits
- Click “Send” to deliver the bulk messages
Check back on message status and reply rates and adjust your outreach strategy as needed. Following up with non-respondents can also be beneficial.
Tips for Bulk Messaging Success
Follow these best practices to get better results from LinkedIn Recruiter bulk messages:
- Personalize each message when possible, even if slightly
- Test different subject lines and message content
- Target candidates open to new opportunities
- Send messages individually instead of massive bulk blasts
- Follow up with candidates who don’t respond initially
- Track open and reply rates to refine your approach
- Ensure recipients are qualified candidates
- Use LinkedIn notes and filters to organize candidates
What to Avoid When Bulk Messaging
Some common mistakes to steer clear of when sending LinkedIn Recruiter bulk messages:
- Spamming candidates by over-messaging
- Sending impersonal template messages
- Targeting candidates randomly or irrelvantly
- Using clickbait or misleading subject lines
- Sending bulk messages to those not open to new roles
- Making messages too long or overly sales-y
- Sending messages too far apart or infrequently
Using common sense, personalization, and restraint will provide the best results.
InMail vs. Bulk Messaging
InMail messages on LinkedIn allow you to contact anyone, even if they’re not a 1st-degree connection. But these credits are limited. Bulk messages only reach 1st-degree connections, but have no per-message costs. In general:
- Use InMail to reach recipients you lack connections with
- Leverage bulk messaging to easily contact existing connections
- InMail for more targeted, individualized outreach
- Bulk messaging for sending common info to groups
View both as useful tools in your recruiting toolbox based on each situation.
Following Up After Bulk Messages
To maximize effectiveness, always follow up your LinkedIn Recruiter bulk messages with:
- Personalized InMail messages to non-respondents
- Phone or video screening calls with interested respondents
- Adjustments to your message content and targeting
- Notes on any responses or feedback from candidates
Proper follow up is key to improving your approach and connecting qualified candidates to open roles.
Using Bulk Messaging Strategically
Some examples of strategic uses cases for LinkedIn Recruiter bulk messaging:
- Reaching out to candidates about newly posted roles
- Making candidates aware of upcoming hiring events or open houses
- Scheduling screening calls or interviews
- Sending reminders about application deadlines
- Providing updates or notifications about the hiring process
- Sharing company news or events that may interest candidates
Get creative, but always ensure your messages provide value to recipients.
The Future of LinkedIn Recruiter Bulk Messaging
LinkedIn may adjust bulk messaging limits on Recruiter in the future. Potential changes could include:
- Higher daily allowances for bulk messages
- Different tiers based on Recruiter package and seat
- Limits based on response and open rates
- Restrictions on targeting candidates irrelvantly
- Required personalized elements in each message
- Integration with LinkedIn’s automated bot for initial screening
Adapt your strategy as LinkedIn evolves bulk messaging capabilities. Focus on relevance and personalization.