LinkedIn is a valuable platform for establishing your professional brand and promoting your business. As a company page admin, you likely want to leverage your personal connections to extend the reach of your company page posts. Thankfully, LinkedIn makes it easy to share company page posts to your personal profile.
Sharing company page posts to your personal profile allows you to expose your connections to your company’s content. Your connections are more likely to engage with a post shared by someone they know versus a post shared directly from a company page. Repurposing company page content on your personal profile can help increase engagement.
In this comprehensive guide, we’ll walk through the step-by-step process for sharing a post from your company page to your personal profile on LinkedIn. We’ll also discuss best practices and provide tips for getting the most mileage from your shared posts. Let’s dive in!
Prerequisites for Sharing Company Page Posts
Before you can share company page posts to your personal profile, there are a few requirements you must meet:
– You must be an admin of the company page. Non-admins cannot share company page posts.
– Your personal profile and company page must be linked. There are instructions for linking profiles later in this guide.
– Your company page must allow employee sharing. This is an option that admins can enable/disable.
As long as those prerequisites are met, you can seamlessly share company page posts to your personal profile right from LinkedIn’s interface. Now let’s look at how to link your profiles.
Linking Your Company Page and Personal Profile
Linking your company page and personal profile on LinkedIn only takes a minute. Here are the steps:
1. From your personal profile, go to the “Me” icon at the top of your LinkedIn feed.
2. Select “Settings & Privacy” from the dropdown menu.
3. Choose “Partner with a Company” from the left sidebar.
4. Start typing your company name in the “Company” field. Select your company when it appears.
5. Click “Request to link”.
6. An admin for your company page will need to approve the link request. Once approved, your profiles will be linked!
With your profiles connected, you can seamlessly share company page posts in just a few clicks.
Sharing a Company Page Post
Ready to share a company post to your personal LinkedIn profile? Follow these simple steps:
1. Navigate to your company’s LinkedIn page and locate the post you want to share.
2. Hover over the post and click the “Share” icon (it looks like an arrow pointing outward).
3. In the pop-up window, toggle the slider for “Share on your profile” to the on position.
4. The post text will automatically populate in the share box that appears. You can edit the text before sharing if desired.
5. Click “Share to your profile” when ready to publish the post.
That’s all there is to it! The post will now appear both on your company page and personal profile.
You’ll notice that on your personal profile, the post shows as shared from your company page. This provides attribution and makes it clear the content originated from your company.
Sharing Best Practices
When sharing company page posts, keep these best practices in mind:
– Only share the most timely, relevant, and valuable content. Refrain from oversharing.
– Personalize the share text rather than just duplicating it verbatim from the company page.
– Comment on why you are sharing or what you find valuable about the content.
– Set the share visibility to “Public” for maximum exposure.
– Share a mix of content formats like articles, images, videos, polls, etc.
– Test sharing at different times of day to see when engagement is highest.
– Analyze your metrics to find out which types of posts resonate most with your connections.
– Remember your personal brand and voice when sharing company content.
Benefits of Sharing Company Content
Wondering why it’s worthwhile to share company page posts in the first place? Here are some of the benefits:
– **Increased reach:** Your personal connections will see content they otherwise wouldn’t if you didn’t share it. This gives your company’s content more eyeballs.
– **Engagement:** Followers are more likely to react, comment, share, etc. when posts come from someone they know.
– **Insight:** You can gain valuable insight into what content resonates with your audience based on engagement metrics.
– **Brand awareness:** Sharing useful content can increase awareness and familiarity with your company’s brand.
– **Thought leadership:** Consistently sharing great content demonstrates your industry knowledge and credibility.
– **Lead generation:** Your connections get exposed to your company and may turn into customers.
So in summary, sharing company page content to your personal profile allows you to be a brand ambassador and significantly extend the reach of posts.
Analytics for Shared Posts
Wondering how your shared company posts are performing? You can easily access analytics for content you share from your personal profile. Here’s how:
1. Navigate to your personal LinkedIn profile.
2. Click on the “Me” icon at the top and select “View profile” from the dropdown menu.
3. Next to your profile photo and bio, click on “View analytics”.
4. Scroll down to the “Posts” section. Here you’ll see data for each of your recent posts including:
– Impressions: The number of times your post was seen.
– Reactions: Likes, comments, shares, etc.
– Clicks: The number of clicks on the post.
– Engagements: Total reactions plus clicks.
Analyze this data over time to get a sense for your best performing types of shared content. You can then tailor your sharing strategy accordingly.
Troubleshooting Issues
In some cases, you may encounter issues when trying to share company page posts to your personal profile. Here are solutions for some common problems:
**Can’t find option to share post:** If you don’t see the share option on company posts, make sure your account is actually linked to the company page (check steps above). Also ensure the page has sharing enabled.
**Share option greyed out:** This usually means your company page has disabled sharing. Speak with the page admin about enabling it.
**Pending approval:** After linking your profile, the request may be awaiting admin approval. Ask the admin to approve your link request.
**Share fails:** Sometimes the share will fail if you alter the post content too significantly. Try keeping edits minimal.
**Limited visibility:** If your share only seems visible to you, double check that the visibility is set to public and not limited to connections.
Overall, sharing company page posts is quite straightforward. But let your page admins know if you have any other issues not covered here.
Frequently Asked Questions
Here are answers to some common questions about sharing LinkedIn company page posts:
Can I queue posts to share automatically?
Unfortunately, there is no native way to schedule or queue company page post shares on LinkedIn. You have to manually share each post. However, some third-party social media management platforms like Hootsuite do enable queued sharing.
Do I have to be an admin to share posts?
Yes, you must be a company page admin in order to access the share feature and repost company page content. Non-admins cannot share posts.
Does the company page admin have to approve my shares?
No, you can share posts without admin approval once your account is linked. The approval is only required when initially connecting your company page and personal profile.
Can I delete a shared post?
Yes, you can delete a company post that you’ve shared to your personal profile at any time. Just navigate to your profile, click the “…” icon on the post, and select delete.
Will edits I make be reflected on the company page?
No, any edits you make to the shared post text will only be reflected on your personal profile, not the original company page post. They are separate instances.
Do hashtags and tags work when sharing?
Yes! Any hashtags or member tags used in your share will function the same as on regular posts. So these can help expand your reach.
Conclusion
Sharing LinkedIn company page posts to your personal profile is an impactful tactic to increase content reach. With your profiles linked, sharing only takes a moment. Be sure to analyze your metrics and fine-tune your strategy over time.
Consistently sharing great company content demonstrates your expertise, expands your network, boosts engagement, and grows your brand’s visibility. So leverage your personal social capital to give your company’s posts a signal boost!
| Benefit | Details |
|---|---|
| Increased reach | Gain more eyeballs from your personal connections |
| Higher engagement | People engage more with known connections’ posts |
| Valuable insights | See what content resonates based on analytics |
| Brand awareness | Increase familiarity and visibility of your brand |
Summary of Key Steps
Here’s a quick summary of the key steps covered in this guide:
Link profiles: Connect your company page and personal account in LinkedIn settings.
Find post: Navigate to your company page and locate the post you want to share.
Click share: Use the share icon on the post to open the sharing window.
Send to profile: Toggle on sharing to your profile and edit text if desired.
Post: Click the “Share to your profile” button.
Analyze: Check your post analytics to see engagement and refine your strategy.
Troubleshoot issues: Reference the troubleshooting section if you encounter sharing problems.
More LinkedIn Resources
To take your LinkedIn game to the next level, explore these additional guides and resources:
– LinkedIn’s Help Center: Official sharing documentation and tutorials
– LinkedIn Marketing Solutions: Tips for optimizing your company page
– Hootsuite Blog: Strategies for sharing on LinkedIn
– Social Media Examiner: LinkedIn post ideas and best practices
– Sprout Social: How to analyze LinkedIn analytics and insights
– HubSpot Blog: Creative ways to use LinkedIn for business
– Neil Patel Blog: Guide to LinkedIn lead generation for companies
Frequently Asked Questions
Here are some additional commonly asked questions about sharing LinkedIn company page posts:
How many times per day should I share content?
Aim for 1-2 company page shares per day as a guideline. You don’t want to overwhelm your connections. Test different frequencies and see what works best.
What % of content should be curated vs. original?
We recommend an 80/20 split – share about 80% curated content from your company page and 20% original personal posts. This provides a good mix.
What’s the best time of day to share posts?
Post shares when your followers are most active. For many, early morning and late afternoon/early evening are prime engagement times.
Should I use hashtags in my shares?
Definitely – using relevant hashtags can help the right people discover your posts. Just don’t go overboard. Stick to 2-4 descriptive hashtags.
How can I track the ROI of my shared content?
Use UTM parameters or LinkedIn’s analytics to track conversions. See how many shared post readers become leads or customers.
The Key to Success: Consistency
More than anything, consistency is vital to see results from sharing company content. To maximize impact:
– Share 1-2 posts per day like clockwork
– Vary the type of content format you share
– Engage with any comments or reactions
– Analyze weekly and tweak your strategy
Stick with it long-term and amplify your content further by involving colleagues in sharing relevant posts too. Consistency compounds results!
