Writing a strong recommendation on LinkedIn for a marketing manager you’ve worked with can help them stand out to future employers. However, drafting an effective recommendation takes thought and care. Here are some tips on how to write a great LinkedIn recommendation for a marketing manager:
Keep it detailed and specific
Avoid vague, generic praise. Include details and real examples that illustrate the marketing manager’s strengths. Mention specific projects, campaigns, skills, and accomplishments. This shows you truly know their work and makes the recommendation more credible.
For example: “John was the lead marketing manager for our rebranding initiative in 2021. He led extensive market research and coordinated cross-functional teams to create a new brand strategy that resulted in a 20% increase in brand awareness.”
Emphasize relevant skills
Focus on skills that are essential for marketing managers. This includes things like campaign management, brand strategy, content creation, SEO, market analysis, project management, budgeting, team leadership, and communication abilities.
For example: “Jane is an exceptionally skilled marketing campaign manager. She can take a campaign from initial planning through execution and analysis, while ensuring budget and timelines are met.”
Speak to soft skills
Highlight soft skills like work ethic, leadership, collaboration, organization, communication, creativity, and adaptability. These qualities reveal a lot about what a manager is like to work with.
For example: “Jim has incredible leadership abilities and communication skills. He provided clear direction to his marketing team and was always willing to listen to input and feedback.”
Focus on impact and results
Quantify achievements and impact when possible. Marketing managers want to demonstrate the value they brought to their employers.
For example: “Under Sara’s leadership, our social media engagement increased by 30% and website traffic grew by 40%. Her data-driven approach helped boost sales leads by 20%.”
Make it personal
Sprinkle in some personal touches. Mention specific interactions you had or projects you worked on together. This adds authenticity.
For example: “We collaborated on the 2022 Q3 campaign. Ravi spearheaded the brilliant social media content strategy, which was a huge success. His creativity and innovative thinking made him a joy to work with.”
Body
Here are some additional tips for writing a compelling LinkedIn recommendation for a marketing manager:
Open with a strong statement
Grab attention right away. Summarize why you highly recommend them.
For example: “It is my pleasure to recommend John Doe as an incredibly talented and accomplished marketing manager.”
Use numbers and metrics
Quantifiable details help reveal their impact. Include metrics like ROI, sales figures, traffic increases, email open rates, conversion rates, etc.
For example: “John created an email nurturing campaign that resulted in a 15% increase in conversion rates.”
Mention variety of skills and strengths
A good marketing manager has both hard and soft skills. Make sure to mention different strengths like:
– Technical abilities – SEO, analytics, social media, CRM platforms, etc.
– Communication and leadership
– Strategic thinking
– Project and budget management
– Multitasking and organization
– Creativity
-Collaboration with cross-functional teams
Describe work style and personality
Give hiring managers a feel for what it’s like to work with them by mentioning attributes like:
– Work ethic and dedication
– Ability to thrive under pressure
– Proactiveness and initiative
– Positive and collaborative attitude
– High integrity
– Analytical and innovative thinking
– Passion for marketing
Proofread carefully
Double check for any spelling, grammar, or factual errors. Ask someone else to review it as well. You want a polished, professional recommendation.
Review LinkedIn recommendation tips and rules
Ensure your recommendation follows LinkedIn guidelines, like:
– Maximum of 500 words
– Can’t request a recommendation in exchange for one
– Keep it G-rated – no profanity or discriminatory language
Following these best practices ensures your recommendation gets approved on LinkedIn.
Conclusion
Writing a recommendation for a marketing manager on LinkedIn carries weight and can help advance their career. By keeping it detailed, relevant, quantified, and professional, your recommendation will stand out. Focus on their best skills, achievements, work style, and personality. Personal touches add authenticity. With a well-written, glowing recommendation, you can help highlight a marketing manager’s assets to future employers.
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Here are some additional tips to make your LinkedIn recommendation stand out:
– Use data to demonstrate their impact – increases in traffic, subscribers, engagement, or sales. Hard numbers add credibility.
– Quantify their contributions – how much revenue did marketing campaigns generate? How many leads were produced? Metrics add value.
– Highlight successes they spearheaded like award-winning campaigns, high-profile partnerships secured, or innovative projects launched.
– Mention any promotions or expanded responsibilities they earned at your company, showing their progress.
– Spotlight stellar vendor/client relationships they built through strong communication skills.
– Provide specific examples of their creativity – new tactics that increased effectiveness.
– Note any times they successfully resolved conflicts or overcame significant obstacles. This demonstrates resilience.
– Did they build up their marketing team or mentor junior staff? Mentioning leadership and team development is valuable.
– Share how they kept projects moving on budget and on time thanks to organization and planning abilities.
– Talk about their poise presenting in front of executive leadership or at industry conferences. Public speaking skills are an asset.
– Show they can adapt to new tools and technologies as the marketing landscape evolves. Flexibility is key.
The more detailed examples and measurable results you can provide, the more persuasive and meaningful your recommendation will be. Avoid exaggerations or over-the-top praise that may seem disingenuous. Be sincere in highlighting their value as a marketing leader.
With a well-written recommendation emphasizing their achievements, skills, and strengths, you can give an extra boost to their job search. On LinkedIn, recommendations provide credible third-party endorsement, validating a candidate’s marketing expertise.
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When asking for a recommendation, make the requester’s job easier:
– Provide background and reminders on projects and accomplishments to jog their memory. Don’t assume they recall every detail.
– Share high-res headshots or branded photos that align with your professional brand to include. Images make profiles stand out.
– Offer to draft some main recommendation points they can build upon. This gives them a starting point.
– Express genuine gratitude for their endorsement. Recognition goes a long way. Offer to reciprocate the favor.
– Follow up politely if you haven’t heard back after 2 weeks. Avoid pestering them to complete it. The recommendation is more meaningful if they offer it voluntarily.
– Let them know you’d be pleased to work together again. Keep the door open for future opportunities.
LinkedIn only allows one recommendation per connection pair. So choose carefully who you want to request one from – ideally leaders who worked closely with you and can speak in-depth about your work. For marketing roles, aim for former managers or directors who saw your campaign strategies and leadership abilities first-hand.
The recommendation process also provides a chance to reach out and engage your network, even if you aren’t actively job seeking right now. Maintaining connections can lead to future possibilities.
LinkedIn recommendations carry more significance than other social media praise because they come from professional connections. While still important, recommendations on Facebook may be seen as more personal versus career-focused.
According to LinkedIn data, members with at least one recommendation are 20x more likely to be discovered in searches. Over 80% of hiring managers also say they’ve hired candidates based partly on strong LinkedIn recommendations. There’s clear value in showcasing your marketing accomplishments through credible recommendations.
So put thought into requesting and crafting recommendations that depict your skills in the best possible light. Detailed, glowing recommendations can give your profile and job candidacy a significant boost.
Summary
Here are the key takeaways for writing an outstanding LinkedIn recommendation for a marketing manager:
- Specifically highlight relevant skills like campaign management, market analysis, leadership, budgeting, and SEO expertise
- Quantify results and impact when possible with real metrics
- Capture their work style, leadership qualities, and personality attributes
- Make it personal by mentioning specific projects, campaigns, or interactions
- Open and close with strong statements that summarize their value as a marketing pro
- Follow LinkedIn recommendations guidelines for length and content
- Mention promotions, successes, client relationships, and adaptability too
- Carefully proofread and edit the recommendation
- Sincerely recognizing their contributions can advance their career
With a detailed, glowing recommendation, you can validate a marketing manager’s skills and experience to future employers. Demonstrate their impact with statistics and provide well-rounded depictions of both their marketing expertise and team leadership abilities. Avoid vagueness or exaggeration. A thoughtful, authentic recommendation gives them a valuable edge on LinkedIn and beyond.
