Is NTT DATA better than Deloitte?

NTT DATA and Deloitte are two of the largest IT consulting and services companies in the world. Both companies offer a wide range of technology solutions and services to help enterprises transform their businesses. But which one is better? Here is an in-depth comparison of NTT DATA and Deloitte across key parameters to help you decide.

Company Overview

NTT DATA is headquartered in Tokyo, Japan and was founded in 1967. It is part of the NTT Group, one of the largest telecommunications companies in the world. NTT DATA operates in over 50 countries and regions and has around 140,000 employees globally. The company generated revenues of $21 billion in FY 2021.

Deloitte is headquartered in London, UK and was founded in 1845. It is one of the “Big Four” professional services networks, along with PwC, EY and KPMG. Deloitte operates in over 150 countries and has around 415,000 employees. The company generated revenues of $59.3 billion in FY 2022.

Services Offered

Both NTT DATA and Deloitte offer a comprehensive range of IT services spanning consulting, system integration, IT outsourcing, cloud services, digital transformation, cybersecurity and more. However, there are some differences in their service offerings:

• NTT DATA has strengths in areas like system integration, IT infrastructure, application services and business process outsourcing.
• Deloitte excels in consulting services across IT strategy, digital transformation, human capital and finance.
• NTT DATA offers strong capabilities in niche verticals like automotive and manufacturing.
• Deloitte has broader industry expertise including financial services, life sciences, telecom and government.

Technical Expertise

Both companies have strong technical capabilities across cutting-edge technologies like cloud, AI, blockchain, IoT, cybersecurity etc. Here is a look at some of their key technical strengths:

As evident, both have capabilities across leading technologies, though NTT DATA seems to have a slightly broader technology expertise.

Innovation and Thought Leadership

In terms of driving innovation, NTT DATA and Deloitte are close competitors. Both invest heavily in R&D, have multiple innovation labs and centers of excellence focused on emerging technologies. Some of their innovation achievements include:

• NTT DATA works on cutting-edge R&D in quantum computing, biometrics, digital humans and 6G networks.
• The company has won awards for its innovative IoT, AI and blockchain solutions.
• Deloitte has developed innovative solutions like tax sentiment analysis using NLP and AI-enabled cybersecurity monitoring.
• It hosts competitions like its global Blockchain Challenge to drive new innovations.

Though difficult to pick a clear winner, Deloitte edges ahead in thought leadership through prolific industry research published annually across major sectors it operates in.

Global Presence and Scale

Both NTT DATA and Deloitte have extensive global presence and operations:

• NTT DATA operates in over 50 countries across APAC, Americas, Europe and Middle East & Africa.
• But Deloitte has an even wider presence in over 150 countries globally.
• In terms of workforce, NTT DATA has around 140,000 employees compared to 415,000 for Deloitte.
• Deloitte obviously has significantly larger revenues than NTT DATA.

Clearly, in terms of global scale and presence, Deloitte is far ahead of NTT DATA.

Brand Reputation and Recognition

Both companies enjoy strong brand equity but Deloitte edges out NTT DATA:

• Deloitte consistently ranks among the top 25 global brands in various brand rankings.
• It was ranked #4 in market brand valuation in IT services as per Brand Finance.
• NTT DATA has relatively lower brand awareness globally though well regarded in Japan.
• It was ranked around #10 in brand valuation in the IT services sector.

Deloitte is widely recognized as an industry leader in various services like consulting, tax, auditing etc. This gives it an edge in terms of brand reputation in the global market.

Pricing and Affordability

In terms of pricing and cost competitiveness, NTT DATA is better positioned than Deloitte:

• NTT DATA is able to offer very competitive pricing due to its operations scale and offshore delivery capabilities.
• Deloitte has higher cost structures which lead to higher prices for its services.
• NTT DATA wins deals competing predominantly on cost. Deloitte wins on the basis of value and capabilities.

NTT DATA’s affordable pricing gives it an advantage for cost-sensitive clients and smaller engagements.

Work Culture and Values

Both companies seem to have decent work cultures aligned to their brand values:

• NTT DATA focuses on teamwork, foresight, sincerity and wisdom as core values.
• It offers good work-life balance with flexible hours and remote work options.
• Deloitte stresses values like integrity, outstanding value, commitment to each other, strength from diversity.
• It provides excellent learning opportunities and a collaborative, innovative work environment.

There are mixed reviews online for both companies. But Deloitte seems to edge out NTT DATA slightly in employer branding and talent attraction.

Conclusion

In conclusion, here is a quick comparison summary between NTT DATA and Deloitte:

So in summary, Deloitte edges out NTT DATA in areas like brand reputation, global presence, work culture and thought leadership. NTT DATA is better positioned in terms of technical expertise, pricing and innovations in niche areas. Deloitte seems to be the winner overall but NTT DATA offers stiff competition in specific service segments and geographies.