Yes, there are a few LinkedIn marketing certifications available. LinkedIn Learning, which is LinkedIn’s online training platform, offers several marketing courses and certifications. Additionally, there are certifications from other providers that focus specifically on marketing on the LinkedIn platform.
LinkedIn Learning Marketing Certifications
LinkedIn Learning provides the following marketing certifications:
– Certified LinkedIn Marketing Professional
– Certified Facebook Marketing Professional
– Certified Instagram Marketing Professional
– Certified YouTube Marketing Professional
– Certified Email Marketing Professional
– Certified Google Ads Professional
To earn any of these certifications, you need to complete a series of video-based courses on the LinkedIn Learning platform. The courses cover topics like developing marketing campaigns, content creation, analytics, and optimization for each platform.
Once you finish the required courses, you need to pass a certification exam to get certified. The exams consist of 50-60 multiple choice questions that test your understanding of the core marketing concepts for each platform.
The certifications are completely self-paced online. You can work through the courses and exams at your own schedule. The certifications have no pre-requisites and are open to anyone looking to demonstrate their marketing skills on each platform.
Here is an overview of the course curriculum for each LinkedIn Learning marketing certification:
Certification | Courses |
---|---|
Certified LinkedIn Marketing Professional |
LinkedIn Essential Training Using LinkedIn for Business Marketing on LinkedIn Advertising on LinkedIn LinkedIn Content Marketing Succeeding with LinkedIn Creator Mode Succeeding with LinkedIn Events Succeeding with LinkedIn Groups Succeeding with LinkedIn Pages |
Certified Facebook Marketing Professional |
Facebook Marketing Essential Training Creating Effective Facebook Video Ads Facebook Advertising Tips Audience Targeting on Facebook Developing a Facebook Marketing Strategy Creating Facebook Ad Campaigns |
Certified Instagram Marketing Professional |
Instagram Essential Training Using Instagram for Business Getting Started with Instagram Advertising Instagram Content Marketing Creating Instagram Video Ads Succeeding with Instagram Creator Mode Succeeding with Instagram Reels Succeeding with Instagram Live Video Measuring Instagram Marketing ROI |
Certified YouTube Marketing Professional |
YouTube Essential Training Building a YouTube Strategy Optimizing a YouTube Channel Enhancing a YouTube Channel Getting Started with YouTube Advertising YouTube Channel Promotion Techniques Creating YouTube Video Ads Measuring YouTube Channel Performance |
Certified Email Marketing Professional |
Email Marketing Essential Training Getting Started with Email Marketing Strategy Email List Building Techniques Designing Effective Email Campaigns Writing Effective Email Copy Getting Started with Automated Emails Measuring Email Marketing Performance Optimizing Email Marketing Campaigns |
Certified Google Ads Professional |
Google Ads Essential Training Optimizing Google Ads Campaigns Enhancing a Google Ads Account Google Ads Advanced Techniques Creating Google Ads for Video Measuring Google Ads ROI Getting Started with Google Ads Automation |
As you can see, each certification provides comprehensive training in core marketing skills and best practices for each platform. The curriculum covers both strategic planning and tactical execution.
Completing any of these certifications demonstrates that you have hands-on marketing skills on major digital platforms. The certifications can help boost your resume and expertise in digital marketing.
Other LinkedIn Marketing Certifications
In addition to the official certifications from LinkedIn Learning, there are some other specialized certifications focused on marketing specifically on the LinkedIn platform itself:
– LinkedIn Certified Marketer – Offered by Brandividual as an accredited LinkedIn course. Covers optimizing profiles, content marketing, advertising, analytics, and communications on LinkedIn.
– LinkedIn Marketing Certification – Offered by the Digital Marketing Institute. Focuses on company pages, advertising, content marketing, and measuring results on LinkedIn.
– LinkedIn Certified Sales Navigator Marketer – Offered by LinkedIn. Focuses specifically on getting value from LinkedIn’s Sales Navigator platform.
These certifications are more niche and targeted solely to marketing on LinkedIn. They can be a good choice if you want to specialize in LinkedIn marketing versus broader digital marketing skills.
Certification Costs
Here are the typical costs for the major LinkedIn marketing certifications:
Certification | Cost |
---|---|
LinkedIn Learning Certifications | $19.99 – $29.99 per month for LinkedIn Learning access, exams included |
LinkedIn Certified Marketer | $347 for access and exam |
LinkedIn Marketing Certification | $399 for access and exam |
LinkedIn Certified Sales Navigator Marketer | Free with Sales Navigator subscription |
As you can see, accessing the LinkedIn Learning certifications via a monthly subscription can be a relatively affordable option compared to other one-time certification fees. But the niche LinkedIn certifications also provide more targeted training for a single upfront payment.
Benefits of Getting Certified
Here are some of the key benefits of getting a LinkedIn marketing certification:
Validate your LinkedIn / digital marketing skills
Earning an official certification can validate your real-world skills and expertise in the eyes of employers. It provides proof that you have hands-on experience and are up-to-date on the latest best practices.
Enhance your resume
A LinkedIn marketing certification stands out on a resume. It shows initiative to specialize in in-demand marketing skills. This can give you a competitive edge in the job market.
Further your career
Certifications can help you take the next step in your marketing or LinkedIn marketing career. They provide specialized skills to earn a promotion or transition into a new role focused on LinkedIn or digital marketing.
Increase earning potential
Marketers with certifications typically earn more than those without. One study found certified professionals earn over 25% more than their uncertified peers.
Learn cutting-edge marketing skills
LinkedIn’s algorithms and features change constantly. A certification ensures you have the most current LinkedIn and digital marketing knowledge needed for success.
Gain practical knowledge
The certifications provide hands-on learning and practice across real-world marketing scenarios on LinkedIn and top digital platforms.
Study at your own pace
The online self-paced format of these certifications allows you to study on your schedule around your work and life.
Affordable investment
For just around $20 per month, a LinkedIn Learning subscription provides access to certifications and thousands of courses. This makes quality training very affordable.
Conclusion
Yes, there are accredited LinkedIn marketing certifications available from LinkedIn Learning and other specialized providers. These certifications can teach you the in-demand digital marketing and LinkedIn marketing skills needed to advance your career. Some of the top certifications include Certified LinkedIn Marketing Professional, LinkedIn Certified Marketer, and LinkedIn Marketing Certification. The self-paced online format makes quality training on LinkedIn marketing affordable and convenient for working professionals. Earning one of these certifications can help validate your skills, enhance your resume, increase earning potential, and further your marketing or LinkedIn marketing career.