There are a few different ways to get notified when someone posts an update on LinkedIn. Being able to stay on top of posts from your connections and companies you follow can be very useful for business networking and relationship building. Here are some of the main options available:
Turn on notifications in your LinkedIn account settings
The easiest way is to simply turn on notifications in your LinkedIn account settings. You can choose to get notified via email and/or phone push notifications when:
– Someone you follow posts an article, photo, video, or document
– Someone shares your content or mentions you in a post
– Someone comments on your post
– Someone likes or comments on an article you shared
– You get a new connection invitation
– You get a new message
To enable these notifications:
1. Click on the “Me” icon at the top of your LinkedIn homepage and select “Settings & Privacy”
2. Click on “Notifications” in the left sidebar
3. Toggle on any notifications you want to receive
You can also choose the frequency – real time, daily digest, or weekly digest. This gives you full control over getting notified for LinkedIn activity.
Follow companies and influencers you are interested in
Another way to stay updated on LinkedIn is by following companies, thought leaders, influencers, brands, media outlets, and other entities that frequently post content. When you follow an organization’s LinkedIn page:
– Their posts will show up in your LinkedIn feed
– You have the option to get notifications every time they publish new content
– You demonstrate interest in their products and services to them
To follow a company or influencer, simply go to their LinkedIn page and click the “Follow” button. This ensures you never miss an update from them.
Join relevant LinkedIn groups
LinkedIn Groups are communities centered around certain industries, interests, affiliations, and more. By joining groups related to your professional interests, you can see new discussions and posts from other group members directly in your main feed.
Some key benefits of joining LinkedIn Groups include:
– Get updates on industry news, ideas, opportunities
– Connect with professionals in your field
– Participate in discussions and demonstrate thought leadership
– Find and share relevant content with an interested audience
– Promote your business, products, and services
You can browse groups to join based on categories, location, size, and more. Be selective and focus on active groups aligned with your goals.
Use advanced search operators
LinkedIn’s advanced search features allow you to customize searches to surface very specific, relevant content. Using advanced operators, you can get notified about new LinkedIn posts matching your customized criteria.
Some useful operators include:
– In: Shows posts from a specific company, group, school, etc.
– Title: Finds posts with a certain word in the title
– Hashtags: Pulls in posts using designated hashtags
– Connections: Shows posts from your 1st degree connections
– Following: Gets posts from accounts you follow
You can save these searches and set up alerts to get notified whenever a new matching post is published. This lets you hone in on the exact types of updates you want to see, filtering out noise.
Use 3rd party social media management tools
Social media management platforms like Hootsuite, Buffer, and Sprout Social offer LinkedIn integration and notifications. With these tools you can:
– Get alerted when you receive new LinkedIn messages
– See notifications when your connections share new posts
– Monitor mentions of your brand, products, services, and keywords
– Save searches and set up notifications for new matching posts
– Schedule and publish content and view notifications when there is engagement
The notifications come neatly packaged into a single dashboard rather than your personal inbox. These tools can help streamline staying up-to-date.
Use the LinkedIn browser extension
LinkedIn’s free browser extension for Chrome and Firefox puts notifications front and center. Without leaving your current tab, you can:
– See profile view alerts
– Accept or ignore connection requests
– Preview full messaging notifications
– Get notified when someone likes or comments on your posts
This makes it effortless to monitor LinkedIn notifications alongside your other browsing. No need to jump back and forth between tabs.
Review your LinkedIn notifications tab
LinkedIn has a Notifications tab (icon is a bell) where all of your unread notifications accumulate. This serves as a single destination to see notification for:
– Connection requests
– New messages
– Mentions
– Likes and comments on your content
– Shares of your content
– Follows and mentions from your Company or Showcase Pages
You can quickly scan through all your notifications and then mark them as read once you’ve reviewed them.
When to Use Each Notification Method
With so many options for LinkedIn notifications, how do you decide which to use? Here are some recommendations based on different scenarios:
For staying updated passively
If you just want to passively stay in the loop on general LinkedIn activity relevant to you, rely on:
– Built-in account notifications
– LinkedIn browser extension
– Following companies/influencers
– Joining a few select groups
These require minimal effort while ensuring you see a stream of updates.
For monitoring specific companies, topics, people
If you want to closely monitor specific subjects, utilize:
– Advanced searches saved as alerts
– Social media management platform search alerts
– Following those company pages
You’ll get notified in real time when there is new matching content.
For customer service and lead generation
If your priority is real-time notifications to engage prospects and customers, focus on:
– Built-in message and mention notifications
– Social media management notifications
– LinkedIn browser extension
Quickly seeing notifications helps you respond promptly.
For thought leadership and promotion
If you are actively publishing content and want to track engagement, use:
– Built-in post notifications
– Social media management notifications
– Browser extension updates
This allows you to monitor reactions and respond to commenters.
Benefits of LinkedIn Notifications
Staying on top of LinkedIn notifications provides many advantages:
Build stronger relationships
Getting notified when connections share updates allows you to like and comment, strengthening ties.
Never miss relevant content
Following companies, influencers, and groups means their top content appears in your feed.
Monitor brand awareness
Keyword and brand name alerts notify you when people mention you online.
Promote content more effectively
Seeing notifications for your own posts allows you to engage viewers and promote virality.
Provide better customer service
Fast notifications for messages and mentions let you address issues quickly.
Stay current on industry trends
Notifications keep you updated on news, ideas, and discussions in your field.
Expand reach and authority
Responding to post engagement builds audience and shows expertise.
Potential Drawbacks to Consider
While extremely useful, LinkedIn notifications also come with some potential downsides to keep in mind:
Information overload
Too many notifications across multiple channels can quickly become overwhelming.
Distraction from priorities
Frequent alerts may divert attention away from core work.
Requires time investment
Proper notification management and response takes time and effort.
urgent vs. important
Notifications may focus too much on the urgent rather than the important.
Notification fatigue
Getting too many notifications can desensitize you or cause burnout.
FOMO mentality
The Fear Of Missing Out can become unhealthy if taken too far.
Best Practices
To maximize the value of LinkedIn notifications while mitigating potential issues:
Be selective
Only turn on notification types that are truly useful and relevant. Avoid overload.
Set notification schedules
Schedule periods each day to check notifications instead of constant alerts.
Respond thoughtfully
Avoid default responses. Take time to reply in a genuine, personalized manner.
Be proactive as well
Don’t rely solely on notifications. Proactively check feeds, search, and engage.
Measure ROI
Periodically evaluate which notifications deliver true value vs. just noise.
Adjust over time
As needs change, reassess notification channels and frequency accordingly.
Tools To Manage LinkedIn Notifications
To simplify managing your LinkedIn notifications, consider these helpful tools:
| Tool | Key Features |
|---|---|
| Hootsuite | Social media dashboard, LinkedIn integration, notification scheduling |
| Buffer | Post scheduling, notification management, analytics |
| Sprout Social | Social media management, notifications, reporting |
| DrumUp | Instagram management, RSS feed curation, monitoring |
| Google Alerts | Get alerts for keywords, brands, URLs, topics |
Hootsuite
Hootsuite is one of the most popular social media management platforms. The system offers a central dashboard to streamline social media workflows. Key features include:
– Integration with multiple social networks including LinkedIn
– Consolidated notifications from all linked accounts
– Ability to respond and engage right from the Hootsuite UI
– Scheduled notifications so alerts only come at set times
– Saved searches and keyword alerts
– Custom feeds by interest
– Analytics on notification types and engagement
Buffer
Buffer focuses on scheduled publishing and engagement for social media. For LinkedIn, it provides:
– Post queueing for optimal timing
– Alerts when someone engages your content
– Parsing of notifications by importance
– Analytics to optimize notification strategy
– Reply capabilities from right inside Buffer
– Consolidated engagement data across channels
Overall, Buffer helps you better listen and respond to the conversations happening around your brand on LinkedIn.
Sprout Social
Sprout Social is a powerful social media management platform. For LinkedIn, it enables:
– Smart inbox to manage conversations at scale
– Custom filters to segment notifications
– Saved searches and alerts
– Response recommendations based on engagement data
– Publishing and queueing for optimal LinkedIn visibility
– Robust analytics on notifications and engagement patterns
With Sprout Social, you can monitor brand awareness across LinkedIn while publishing and engaging strategically.
DrumUp
DrumUp excels at curating and sharing relevant content. Key LinkedIn capabilities include:
– Curated feeds by interest for shareable content
– RSS keyword monitoring for trend alerts
– Hashtag tracking
– Competitor monitoring
– Scheduled posting for consistent engagement
If discovering and sharing content that resonates with your target audience is a priority, DrumUp can help maximize your reach and visibility.
Google Alerts
While not specific to LinkedIn, Google Alerts is a free and easy way to monitor the web for mentions of keywords, brands, competitors, etc. You can set up alerts and get notifications by email whenever new results match your parameters. Helpful for tracking brand awareness across the wider web.
Frequently Asked Questions
Here are answers to some common questions about getting notified of LinkedIn activity:
How do I turn on LinkedIn email notifications?
In your account under Settings & Privacy > Notifications, toggle the sliders On for each type of notification you want to receive via email. You can also specify a digest frequency rather than real-time alerts.
Does LinkedIn have push notifications?
Yes, in addition to email, you can opt to get real-time push notifications delivered directly your mobile device via the LinkedIn app. Toggle these on in Account Settings.
Can I get alerts when someone views my LinkedIn profile?
LinkedIn does not send notifications when someone views your profile. You can only see the aggregate number of profile views for the past 90 days. Third party browser extensions like RocketReach and LinkedHelper do provide real-time profile view notifications.
How do I follow someone on LinkedIn for updates?
Find their profile and click the Follow button. Their posts will now appear in your feed and you can get notifications when they share new content. Unlike connecting, following does not require them to approve the request.
What third-party tools can I use for LinkedIn notifications?
Many social media management platforms like Hootsuite, Buffer, and Sprout Social offer robust LinkedIn notification capabilities. The official LinkedIn browser extension also puts notifications front and center.
Can I automate responses to LinkedIn notifications?
Some tools like Hootsuite, Buffer, and Sprout Social do give you the ability to set up automated, pre-approved responses to certain types of LinkedIn notifications. However, personalized responses tend to work best for relationship building.
How do I manage notifications from LinkedIn Groups?
You can adjust your group email newsletter frequency or unfollow groups temporarily when you need to control the volume of updates in your feed and email. For specific discussions, you can also mute conversations.
Conclusion
Staying on top of LinkedIn notifications is crucial for monitoring relevant conversations, connecting with your audience, sharing content, providing customer service, building relationships, and increasing reach.
With built-in tools, browser extensions, LinkedIn’s advanced search, social media management platforms, and more, you have numerous options to get notified and stay updated based on your specific needs.
Reduce noise by selectively choosing the right notification types and frequencies for your goals. But don’t ignore notifications entirely – timely responses and engagement is key for success on LinkedIn. Proactively managing notifications will keep you informed, connected, and top of mind with your audience.
