LinkedIn allows users to share updates, create posts, write articles, and communicate on their platform. However, there are character limits applied to certain areas of LinkedIn to optimize the user experience. In 2023, here is what you need to know about LinkedIn’s character limits:
LinkedIn Status Update Character Limit
LinkedIn status updates have a limit of 700 characters. This allows you to share brief updates about your work, accomplishments, articles you’ve written, events you’re attending, and more. The 700 character limit encourages users to be concise and share the most relevant information when posting status updates.
LinkedIn Article Character Limit
LinkedIn long-form articles have a character limit of 100,000 characters. This limit allows you to write in-depth, long-form content to establish yourself as a thought leader and subject matter expert. With 100,000 characters, you have significant flexibility in the length and detail of articles you publish on LinkedIn.
LinkedIn Post Character Limit
Regular LinkedIn posts that contain text, images, links, and more have a limit of 1300 characters. This is longer than the status update limit, allowing you to go into more detail when creating LinkedIn posts. You can craft posts that provide valuable insights, announce company news, highlight projects and initiatives, and more within 1300 characters.
LinkedIn Comment Character Limit
When commenting on other people’s LinkedIn posts and articles, there is a limit of 300 characters per comment. This encourages commenters to be focused and concise in their remarks. It prevents excessively long comment threads from developing and keeps the discussion productive and on-topic.
LinkedIn Group Post Character Limit
When posting content to LinkedIn Groups that you have joined, there is a character limit of 5,000 characters. This provides flexibility for sharing questions, advice, articles, and engaging with the group in meaningful discussions. The 5,000 character allows for detailed, substantive posts to LinkedIn Groups.
LinkedIn Message Character Limit
LinkedIn messages sent through the LinkedIn messaging platform have a limit of 10,000 characters. This provides the ability for you to send lengthy, detailed messages to connections for professional correspondence, networking opportunities, and more. The 10,000 character limit enables productive, in-depth communication via LinkedIn messaging.
LinkedIn Endorsement Character Limit
When writing endorsements for other LinkedIn members’ skills, there is a 200 character limit. Endorsements are meant to provide brief, positive recommendations and reinforcement of another member’s skills and expertise. The 200 character endorsement limit helps focus the recommendations on the most relevant details.
LinkedIn Job Post Character Limit
When posting a job on LinkedIn to reach qualified candidates, there is a limit of 20,000 characters for the job description. This substantial limit allows employers to provide key details about job responsibilities, requirements, benefits, company culture, and more to attract suitable applicants. The job post character limit enables robust, comprehensive job listings.
LinkedIn Company Page Status Update Character Limit
Company Pages on LinkedIn that share status updates are subject to a 2,000 character limit. This allows companies to inform followers about new products, events, company news, achievements, and more. The increased limit compared to personal profiles gives companies flexibility in crafting status updates.
LinkedIn Publisher Post Character Limit
LinkedIn Publisher Posts that contain images, links, hashtags, and rich text have a 40,000 character limit. This extended limit provides major flexibility for brands, companies, and influencers to create in-depth Publisher Posts with detailed information to engage their target audience.
Tips for Managing LinkedIn’s Character Limits
Here are some tips for working within LinkedIn’s character limits:
- Be concise – Craft short, scannable sentences that communicate ideas clearly.
- Prioritize key information – Focus on the most important details and keywords.
- Use formatting strategically – Bold, italicize, and bullet point text to maximize impact.
- Link sparingly – Only include links when highly relevant to avoid eating up characters.
- Leverage multimedia – Insert relevant images, graphics, and video when possible to enhance posts.
- Proofread before posting – Check for any excess words or repetitive phrasing you can trim.
- Post natively when possible – Avoid lengthy copy/pasting from other sources to avoid truncation.
Why LinkedIn Has Character Limits
LinkedIn’s character limits for posts, updates, articles, and other content are designed to optimize the user experience on the platform. Here are some of the reasons LinkedIn enforces character limits:
- Encourage scannable, concise sharing – Character limits promote brevity and focused writing.
- Improve readability – Shorter content is easier for users to quickly digest and comprehend.
- Prevent excessively long posts – Character restrictions discourage extremely lengthy content.
- Maintain relevancy – Limits help keep posts and discussions focused and on-topic.
- Provide a consistent experience – Characters maxes allow for uniformity across sections of LinkedIn.
- Accommodate different screen sizes – Shorter content displays optimally on desktop and mobile.
- Enable effective networking – Character limits facilitate more meaningful professional exchanges.
Overall, LinkedIn’s character limits aim to maximize the impact and effectiveness of the content shared on their platform while maintaining a consistent, user-friendly experience.
Conclusion
LinkedIn has implemented character limits customized for different sections and features across their platform. Knowing the current character maximums for status updates, posts, articles, comments, messages, and more allows you to strategically craft content. Using character limits to your advantage by being concise, prioritizing key information, and optimizing multimedia can help amplify your messaging and content creation on LinkedIn.
Adhering to LinkedIn’s character restrictions creates a more uniform, scannable, and user-friendly experience. Character limits serve an important purpose in promoting high-quality sharing and engagement between LinkedIn members.
