Sending a LinkedIn message to request an informational interview can be an effective way to learn more about a company, industry, or profession you are interested in pursuing. However, crafting an effective message takes thought and care. Here are some tips on how to write a LinkedIn message to request an informational interview:
Keep it brief but personalized
Your message should be concise while still demonstrating that you have taken the time to research the recipient and their background. Introduce yourself in 2-3 sentences, explain why you are interested in connecting, and request 15-20 minutes of their time. Personalize the message by mentioning how you found them, aspects of their career that intrigue you, or groups/interests you have in common.
Be clear on your goals
State upfront that you are seeking an informational interview to learn more about their career path, company, and industry. Explain specifically why you are interested in this information without assuming they have job opportunities or can further your career directly. The goal is to gather advice and insights, not ask directly for a job.
Highlight shared connections
If you have any mutual connections, especially within the recipient’s company or industry, mention them to increase your credibility. You can note that this shared connection suggested you reach out or thought you would benefit from connecting.
Propose meeting logistics
Give the recipient flexibility by offering to meet at their office, over coffee, or for a phone call. Provide a few timeframes that work with your schedule rather than asking when they are available. You want them to easily say yes rather than feel they have to accommodate your schedule.
Follow up if needed
If you don’t hear back within a week, follow up by responding to your original message. Keep it brief – simply reiterate your interest in learning from them and ask if they received your previous note. However, don’t over-pursue if they continue not to respond.
Sample message structure
Use the following basic structure as a template for your informational interview request:
- Greeting: Dear [First Name],
- Introduction: 2-3 sentences on who you are and why you are reaching out
- Main ask: 2-3 sentences explaining you are seeking an informational interview to learn about their career path and company
- Personalization: 1-2 sentences demonstrating you did research on their background
- Logistics: Brief note on whether you could meet in person, over the phone, etc. and 1-2 timeframes that work for you
- Appreciation: Thank them for considering and that you look forward to hearing back
- Sign off: Best, [Your First Name]
Sample messages
Use the following examples as inspiration when crafting your own message:
Example 1: Student to alum
Dear Michelle,
My name is James Smith, and I’m a sophomore at University of Oregon majoring in finance. I came across your profile and saw that you also graduated from UO in 2015. I’m very interested in learning more about your career path and experience working at Bank of America. As someone interested in a career in banking, I would greatly appreciate the opportunity to conduct a 15-20 minute informational interview with you over phone or coffee. Please let me know if you might have time in the next couple weeks for a quick call or meeting. Thank you for considering!
Best,
James
Example 2: Young professional to industry connection
Hi Simone,
My name is Sarah Hill, and I’m an operations supervisor at XYZ Logistics looking to transition into supply chain management. I found your profile while researching women leaders in the field and was very intrigued by your career path at ABC Company. I would love to take 15-20 minutes to conduct an informational interview and learn more about your experiences in supply chain and any advice you have for someone looking to follow a similar path. Would you have any availability the week of October 5th for a quick coffee chat or phone call? I look forward to hearing from you!
Best,
Sarah
Example 3: Career changer to industry insider
Dear Mr. Andrews,
My name is Thomas Clark. I’m currently working as a marketing manager but am strongly considering a career change into the field of data analytics. I came across your profile while researching data science professionals on LinkedIn. Given your 20 years of experience at DEF Corporation, I would love to schedule a 15-20 minute informational interview to learn more about your career path and industry insights. Please let me know if you might have availability in the next couple weeks for a brief phone call. I greatly appreciate any time or advice you can offer!
Best,
Thomas
Key takeaways
- Keep the message brief but personalized based on research of their background
- Clearly state you are seeking an informational interview and your goals for it
- If possible, highlight any shared connections
- Give options for meeting times and format
- Use a template structure but customize the details
With thoughtfulness and care, a LinkedIn message can effectively convey your sincerity and lead to an informational interview. Focus on showing you have done your research and have specific reasons for requesting their time. With a compelling, personalized ask, many recipients will be open to sharing their experience and advice.