Having a separate LinkedIn page for your business can be beneficial in many ways. Here are some quick answers to key questions to help you decide if a separate page makes sense for your business:
Why have a separate LinkedIn page?
A separate LinkedIn page for your business allows you to:
- Promote your products/services directly to your target audience
- Establish your business as an authority and thought leader
- Increase brand awareness and visibility
- Drive more traffic to your website
- Interact with customers and build relationships
What are the benefits?
Key benefits of having a separate LinkedIn page for your business include:
- Increased visibility – Pages show up separately in LinkedIn search results
- Brand differentiation – Clearly establish your personal vs. business brands
- Expanded network – Connect with more relevant contacts
- Richer Company Page – Add more details like videos, job listings, promotions
- Analytics – Track page specific metrics and optimize accordingly
What type of content should I post?
Some top types of content to post on your business page include:
- Industry news and insights
- Behind the scenes company photos/videos
- Spotlights on customers or employees
- Upcoming events and webinars
- New product/service announcements
- Company milestones and achievements
- Cross-promoted blog content
How often should I post?
Posting frequency depends on your resources, but 1-2 times per week is a good goal. Maintain consistency and monitor what engagement levels make sense for your audience.
How can I attract more followers?
To attract more followers to your business page, focus on:
- Posting valuable, relevant content consistently
- Using relevant hashtags so content comes up in searches
- Running occasional contests and giveaways
- Engaging with your audience by liking/commenting
- Promoting your page through other marketing channels
- Using paid LinkedIn campaigns to reach more targeted users
Should I pay for a premium business page?
LinkedIn Premium Business pages offer added benefits like:
- Seeing who viewed your page with analytics
- Messaging leads directly through InMail
- Posting longer-form articles with native publishing
- Accessing wider demographic and contact targeting
- Running more advanced advertising campaigns
The premium features can be worthwhile if you want deeper analytics or targeting capabilities with advertising and messaging. The free Company Page still offers excellent functionality though.
Conclusion
Having a separate, optimized LinkedIn page for your business is a great way to establish your brand presence and engage directly with your target audience. Focus on posting valuable industry content consistently, engaging with followers, attracting new followers through promotions and campaigns, and using premium features if needed for more advanced needs.
| Benefit | Details |
|---|---|
| Increased visibility | Pages show up separately in LinkedIn search results |
| Brand differentiation | Clearly establish personal vs. business brands |
| Expanded network | Connect with more relevant contacts |
| Richer Company Page | Add videos, jobs, promotions, etc. |
| Analytics | Track page specific metrics and optimize |
Having a strong LinkedIn presence is critical for any business today looking to engage with prospects and customers in a professional digital environment. Investing the time into a Company Page optimized with valuable industry content, engagement, and promotion can yield great returns through increased brand awareness, traffic, leads, and new business relationships.
Tips for Getting Started
Here are some tips to help you get started in setting up your optimized LinkedIn business page:
- Claim your unique LinkedIn page URL – make it easy to remember
- Use your business logo and branding throughout
- Complete your Company Page fields like description, website, contact info
- Begin following other industry brands,thought leaders, potential partners
- Start posting helpful content right away, share from other sites
- Engage with other pages by liking and commenting
- Link to your LinkedIn page from your website, emails, other networks
- Add a LinkedIn “Follow Us” button your website
- Promote your page launch through email, social media, etc
Optimizing Your LinkedIn Content
To maximize the impact of your LinkedIn business page content, focus on these best practices:
- Post consistently – at least 1-2x per week, more is OK
- Vary your content types – videos, images, articles, quotes, etc
- Share a mix of curated and original content
- Use relevant hashtags so followers can find your content
- Write compelling headlines that draw readers in
- Engage with followers – ask questions, respond, share back
- Watch your analytics to see what content resonates best
- Optimize SEO elements like links, keywords, metadata
Driving More Followers
Expanding your followers is key to maximizing your business page reach. Try these tactics:
- Run follower-generating promotions like contests, giveaways
- Leverage employees’ networks by sharing from their accounts
- Promote your page through your website and other marketing
- Purchase LinkedIn ads targeted to your audience
- Join relevant LinkedIn Groups to connect with those members
- Partner with complementary brands on co-marketing campaigns
- Proactively connect with prospects already engaging with your content
Analyzing Performance
Be sure to regularly analyze your LinkedIn business page performance by:
- Tracking follower growth over time
- Monitoring engagement metrics like likes, comments, clicks
- Seeing which types of posts resonate best
- Checking traffic sources and visitor demographics
- Measuring conversions generated like leads or sales
- Optimizing based on insights from analytics
Consistent monitoring will help you refine your content and strategy to maximize results.