Quick Answer
Whether you should post on your personal LinkedIn profile or company page depends on your goals. Here are some quick tips:
- Post about your own accomplishments, skills, and experiences on your personal profile.
- Share company news, job openings, and other announcements on your company page.
- Cross-promote important posts by sharing them on both profiles.
- Maintain separate audiences and purposes for each profile.
- Review LinkedIn’s guidelines for proper use of company pages.
Company Page Use
LinkedIn Company Pages are designed for organizations to share news and information with followers. Here are some best practices for company pages:
- Announce new products, services, or features
- Share company news and announcements
- Promote job openings and hiring initiatives
- Highlight company culture and values
- Recognize employees and company milestones
- Establish thought leadership and industry expertise
Company pages should focus on organizational-level messaging. They are not intended for employee self-promotion.
Personal Profile Use
Your personal LinkedIn profile is all about you as an individual. Use it to:
- Showcase your skills, experience, and accomplishments
- Demonstrate expertise in your field
- Share career updates and new skills
- Expand your professional network
- Engage with industry peers and groups
- Promote your personal brand
Keep the focus on your own background and capabilities. Avoid overly promoting your company on your personal profile.
Cross-Promoting Content
Important company updates can be cross-promoted on both pages. For example:
- Share a major company announcement from the company page on your personal profile
- Highlight your role in a big company project on your personal profile and company page
This allows you to expand the reach of the post while keeping the content relevant on both profiles. However, avoid cross-posting every update or the profiles will become too redundant.
Maintaining Separate Audiences
Keep in mind that your personal and company profiles will naturally attract different audiences:
- Company page – Customers, partners, investors, industry connections
- Personal profile – Peers, coworkers, recruiters, networking contacts
Tailor the messaging and tone for each group. Your personal brand will be more approachable and conversational. Company messaging should maintain a formal brand voice.
Reviewing LinkedIn’s Guidelines
Always check LinkedIn’s rules for proper use of Company Pages:
- Assign an employee as the official company page manager
- Pages should represent organizations, not individuals
- Don’t post job openings listed under a personal profile
- Follow LinkedIn’s rules for acceptable content
Violating the guidelines could get your company page shut down or banned. Stay compliant and keep an eye out for policy changes.
Key Takeaways
Here are the key points to remember when posting on LinkedIn company and personal profiles:
- Company pages = Organizational messaging and news
- Personal profiles = Individual skills, accomplishments, and brand
- Cross-promote sparingly between the two
- Maintain separate target audiences
- Review and follow all LinkedIn policies for company pages
Keeping brand and personal messaging aligned while understanding the unique purpose of each profile is critical on LinkedIn. Consistency, compliance, and relevance should guide your posting approach.
Frequently Asked Questions
Should employees post on the company page?
Most company pages limit posting ability to admins and a few designated employees. Employees should not post on behalf of the company unless expressly permitted. Post news and updates from your personal profile instead.
Can I share the same post on both profiles?
You can share the same post in limited cases where it is relevant to both audiences. However, duplicate content should be avoided. Share sparingly and add unique commentary tailored to each profile.
What if my personal brand aligns with our company brand?
Focus on points of differentiation and your individual accomplishments. Avoid too much overlap. Follow company page guidelines and highlight your distinct value.
Should I link my personal profile on the company page?
No, company pages should not promote employee profiles. However, you can showcase employee expertise through company page content.
Can I share personal opinions on our company page?
Company pages should reflect official organizational messaging and brand voice. Share personal opinions only on your individual profile.
Best Practices Summary
Here is a summary of best practices for company vs. personal LinkedIn use:
| Company Page | Personal Profile |
|---|---|
| Company news and announcements | Personal accomplishments and expertise |
| Job openings and hiring | Career updates and new skills |
| New products and services | Industry engagement and networking |
| Company culture and values | Personal brand building |
| Corporate messaging and initiatives | Background, experience, and capabilities |
Keeping company and personal social media efforts aligned but independent is key. Know when to cross-promote versus when to customize messaging.
Conclusion
Maintaining separate LinkedIn profiles for your company and yourself offers the ability to craft distinct brands, reach unique audiences, and adhere to LinkedIn’s guidelines.
Focus your company page on organizational announcements, industry leadership, and showcasing products and culture. Use your personal profile to highlight your individual accomplishments, skills, and networking opportunities.
Cross-promote major updates when appropriate, but keep the majority of content tailored. Complement, don’t replicate. Always follow LinkedIn’s terms of use for company pages.
With the right strategy, your LinkedIn company and personal pages can work in harmony to advance your brand while expanding your professional opportunities. The key is understanding the intended use cases and audiences for each.