On LinkedIn, when you join a group, you gain access to that group’s feed where members can share content like articles, links, images, documents etc. These posts made by members are visible to everyone in the group. In addition to member posts, LinkedIn’s algorithm also suggests posts for you based on your profile and interests. These are called recommended posts and they appear alongside member posts in your group feed.
Recommended posts allow you to discover more relevant content beyond just what members in your groups are posting. They aim to show you posts you may find interesting even if they were not originally shared in the groups you belong to.
Where do you see recommended posts?
You see recommended posts in your LinkedIn group feeds. Go to the Groups section and visit any group you have joined. Scroll through the group feed and you will notice some posts have a “Recommended for you” tag. These are posts surfaced by LinkedIn’s algorithm specifically for you based on your profile and activity. Other members in the same group may see a completely different set of recommended posts in their feeds.
How are recommended posts selected?
LinkedIn uses advanced machine learning algorithms to select recommended posts personalized for each member. Some of the factors that influence recommended posts include:
- Your profile information – job title, industry, location etc.
- Content you regularly engage with across LinkedIn
- Posts you have liked, commented on or shared
- Your connections and their interests and activity
- The groups you are a member of
- Posts that are trending and popular on LinkedIn
Based on these signals and more, LinkedIn’s AI models predict the posts most likely to be useful for you and show them in your group feeds as recommendations. The goal is to showcase content that matches your professional interests even if it was not directly shared in your groups.
Benefits of recommended posts
Here are some benefits of recommended posts:
- Discover new and relevant content outside your groups
- Get a more personalized feed experience
- Keeps your group feed more dynamic with varied content
- Chance to engage with viral content before others in your network
- Find and connect with new members and influencers outside your groups
Without recommended posts, you would only see content explicitly shared within your groups. Recommended posts expose you to a wider range of posts based on your interests. This increases the chances of you finding engaging content on LinkedIn.
Interacting with recommended posts
You can interact with recommended posts just like regular member posts. You can like them, comment on them or share them further. This helps improve LinkedIn’s understanding of your preferences and interests.
If you find certain recommended posts irrelevant, you can click on the three dots icon next to the post and choose “See less like this” to provide feedback to LinkedIn’s algorithm. This action helps refine and improve your future recommended post selections.
Controlling recommended posts
If you don’t want to see recommended posts at all, you can turn them off. Go to your LinkedIn Settings and under Preferences, you will find a toggle for “Show recommended posts in feeds”. Turn this off to only see posts directly shared within your groups.
Group admins also have the ability to disable recommended posts at the group level. As an admin, you can go to your group’s settings and turn off suggested posts. This will remove recommendations from that group’s feed for all members.
Best practices for recommended posts
Here are some tips to get the most value from recommended posts:
- Regularly provide feedback by liking and commenting on posts. This improves relevance.
- Mark irrelevant posts with “See less like this” to refine your recommendations.
- Follow hashtags referenced in recommended posts to see more on those topics.
- Connect with members who post compelling recommendations.
- Share recommended posts you find valuable with your own network.
- Check recommendations daily to uncover new and timely content.
Recommended posts allow you to expand beyond your defined groups and tap into LinkedIn’s powerful algorithms to surface professional content most interesting for you. Follow the best practices outlined above to fully leverage this feature.
Frequently Asked Questions
How are recommended posts different from regular posts?
Regular posts in your group feeds are made directly by members of those groups. Recommended posts are suggested by LinkedIn’s algorithms based on your profile, network and interests, even if they were not originally shared in your groups.
Can I turn off recommended posts?
Yes, you can disable recommended posts in your Settings under Preferences. Group admins can also turn them off at the group level in Settings.
Why am I seeing irrelevant recommended posts?
LinkedIn’s AI models try to recommend relevant posts but may not always be accurate. Use the feedback tools to like, comment or mark “See less like this” on posts. This will improve the relevance of future recommendations.
Do recommended posts only come from my network?
No, recommended posts can originate from any member outside your own groups and connections. The goal is to expand the content you see beyond just your immediate network.
How often are new recommended posts shown?
New recommended posts are dynamically generated for you whenever you revisit your group feeds. So you will see fresh recommendations every time you check your groups.
Conclusion
Recommended posts allow LinkedIn members to discover diverse and engaging content tailored to their professional interests. They complement the member-generated posts within your groups with artificial intelligence powering the recommendations. While not every recommendation may be relevant, engaging properly with the feature improves the signal for LinkedIn’s algorithms. Recommended posts are a useful way to stay on top of trending discussions beyond just your own groups and network.