LinkedIn is the world’s largest professional network with over 810 million members worldwide. As a professional social media platform, LinkedIn allows users to connect with other professionals, search for jobs, publish content, and more. To unlock additional features, LinkedIn offers several paid subscription options for individual users and businesses.
Overview of LinkedIn Subscription Options
LinkedIn currently offers the following main subscription options:
- LinkedIn Premium (for individual users)
- LinkedIn Sales Navigator (for sales professionals)
- LinkedIn Recruiter (for recruiters and talent acquisition)
- LinkedIn Learning (for online courses)
- LinkedIn Marketing Solutions (for marketers)
- LinkedIn Talent Solutions (for HR and hiring)
- LinkedIn Business Plus (for businesses and teams)
In this article, we will take a deeper look at each of these key LinkedIn subscription options, including the costs, features, and benefits of each.
LinkedIn Premium
LinkedIn Premium is the core paid subscription option for individual users on LinkedIn. Here are the key details on Premium:
Cost of LinkedIn Premium
There are two pricing options for Premium:
- Monthly: $29.99 per month
- Annual: $239.88 per year (equivalent to $19.99 per month)
Key Features of LinkedIn Premium
Here are some of the main features included with a LinkedIn Premium subscription:
- See who viewed your profile
- View profiles anonymously
- See full profiles of your 3rd-degree connections
- Unlimited InMail messages
- Premium message responses
- Expanded network reach
- Premium profile badges
Benefits of LinkedIn Premium
Here are some of the key benefits that LinkedIn Premium offers individual users:
- Better network insights – See who’s viewing you and access your full network.
- Enhanced messaging – Unlimited InMails and responses to messages.
- Improved profile and visibility – Badges to stand out.
- More search flexibility – Advanced filters and no name search.
- Additional job insights – See salary ranges and applicants.
Overall, LinkedIn Premium provides more robust insights, messaging, and profile capabilities for individual users looking to maximize their professional network.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a sales-focused subscription designed for sales professionals. Here are the key details:
Cost of Sales Navigator
| Plan | Monthly Cost | Annual Cost |
|---|---|---|
| Professional | $64.99 | $779.88 |
| Team | $79.99 per user | $959.88 per user |
| Business | Custom Quote | Custom Quote |
Key Features of Sales Navigator
Notable features of Sales Navigator include:
- Lead recommendations
- Saved leads, lists and accounts
- Contact insights and notifications
- Unlimited InMail messages
- Advanced LinkedIn search filters
- Team collaboration tools
Benefits of Sales Navigator
Sales Navigator provides these key benefits:
- Generating more qualified leads
- In-depth insights on prospects
- Customized outreach and communications
- Faster deals and pipeline growth
- Enhanced team selling capabilities
Overall, Sales Navigator gives sales teams the advanced tools they need to target prospects, build relationships, and drive sales performance.
LinkedIn Recruiter
LinkedIn Recruiter is designed for recruiters, HR professionals, and hiring managers. Here are the details on Recruiter:
Cost of LinkedIn Recruiter
| Plan | Monthly Cost | Annual Cost |
|---|---|---|
| Professional | $99.95 | $1,199.40 |
| Team | $249.95 per user | $2,999.40 per user |
| Corporate | Custom Quote | Custom Quote |
Key Features of Recruiter
Notable features of LinkedIn Recruiter include:
- Talent pool management
- Advanced search and filtering
- Auto-matching of candidates
- InMail messaging
- Pipeline and workflow management
- Team collaboration
Benefits of Recruiter
The key benefits of LinkedIn Recruiter are:
- Sourcing qualified candidates faster
- Proactive candidate management
- Enhanced collaboration and communication
- Data-driven hiring insights
- Improved talent pipeline
With its robust toolkit, Recruiter streamlines and optimizes the hiring process for recruitment teams.
LinkedIn Learning
LinkedIn Learning (formerly Lynda) provides online courses and training videos. Here are the details on Learning:
Cost of LinkedIn Learning
LinkedIn Learning plans are priced as follows:
- For individuals – $19.99 – $29.99 per month
- For teams – $249.99 – $360 per user per year
Key Features of Learning
Notable features include:
- Over 16,000 courses and videos
- Expert-led instruction
- Various skill levels
- Mobile app access
- Course certificates
- Testing and assessments
Benefits of Learning
The benefits of LinkedIn Learning include:
- Building in-demand skills
- Expanding team capabilities
- Flexible on-demand learning
- Earning professional certificates
- Growing leadership skills
With its vast online course library, Learning helps individuals and teams develop critical business, technology, and creative skills.
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions offer advertising and campaign management tools. Here are the details:
Cost of Marketing Solutions
Plans are customized with options like:
- Self-Service Ad Units – CPM or CPC bidding
- Managed Campaigns – Custom monthly cost
- Audience Targeting – Price varies based on target size and competition
Key Features of Marketing Solutions
Notable features include:
- Sponsored content, Messages, Text Ads
- Targeting by location, industry, interests
- Campaign management dashboard
- Lead generation tools
- Analytics and reporting
Benefits of Marketing Solutions
Marketing Solutions provides these key benefits:
- Targeting the right professionals
- Driving traffic and leads
- Building brand awareness
- Generating new business
- Measuring campaign ROI
With precise targeting options, Marketing Solutions helps brands connect with LinkedIn’s audience of professionals.
LinkedIn Talent Solutions
LinkedIn Talent Solutions offer tools for recruiting, branding and analytics. Here are the details:
Cost of Talent Solutions
Talent Solutions pricing includes:
- Job listings – Price varies based on type of job and location
- Recruitment ads – CPM and CPC bidding options
- Branding packages – Custom monthly costs
- Analytics – Quote-based cost depending on needs
Key Features of Talent Solutions
Notable features include:
- Candidate targeting
- Job postings and sponsored jobs
- Employer branding packages
- Recruitment analytics
- Pipeline management
Benefits of Talent Solutions
The key benefits are:
- Attracting quality talent
- Building an employer brand
- Reducing cost per hire
- Data-driven recruitment
- Improving hiring processes
With advanced tools to connect companies with candidates, Talent Solutions helps organizations optimize their recruiting efforts.
LinkedIn Business Plus
LinkedIn Business Plus provides tools and insights for businesses and teams. Here are the key details:
Cost of Business Plus
| Plan | Monthly Cost | Annual Cost |
|---|---|---|
| Starter | $49.99 | $499.90 |
| Standard | $99.99 | $999.90 |
| Premium | $249.99 | $2499.90 |
Key Features of Business Plus
Notable features include:
- Team analytics insights
- Expanded company profile
- Additional search filters
- Post targeting by criteria
- Account management support
Benefits of Business Plus
The key benefits of Business Plus are:
- Deeper team insights
- Enhanced company branding
- Precision targeting
- Expert support
- Talent and competitive intelligence
With robust tools to manage branding, analytics, and team profiles, Business Plus helps organizations get the most out of LinkedIn.
Conclusion
In summary, LinkedIn offers a range of subscription options designed for different use cases. For individual users, Premium provides enhanced network insights and capabilities. Sales Navigator gives salespeople advanced tools to find prospects and close deals. Recruiter streamlines talent sourcing and hiring for HR teams. Learning offers online courses for skills development. Marketing Solutions provides advertising options to reach LinkedIn’s professional audience. Talent Solutions gives organizations tools to optimize recruiting. Finally, Business Plus delivers robust analytics, branding, and management capabilities for companies. The pricing and features vary across these subscriptions to serve LinkedIn members’ diverse professional needs.