When creating images and videos for LinkedIn ads, it’s important to follow the recommended dimensions and specs to ensure your creative displays properly across devices and placements. LinkedIn provides image and video guidelines for different ad formats and placements on both desktop and mobile.
LinkedIn Sponsored Content image dimensions
For Sponsored Content in the desktop feed, LinkedIn recommends:
- Image dimensions: 1200 x 627 pixels
- Image ratio: 1.91:1 (horizontal rectangle)
- File size: 4 MB max
- File types: JPG, PNG, BMP
For Sponsored Content in the mobile feed, use:
- Image dimensions: 1200 x 1200 pixels
- Image ratio: 1:1 (square)
- File size: 4 MB max
- File types: JPG, PNG, BMP
LinkedIn Sponsored Content video dimensions
For desktop feed video ads, LinkedIn recommends:
- Video dimensions: 1200 x 627 pixels
- Aspect ratio: 1.91:1 (horizontal rectangle)
- File size: 10 MB recommended
- File types: MP4, MOV
- Video length: 0-120 seconds
For mobile feed video ads, use:
- Video dimensions: 1200 x 1200 pixels
- Aspect ratio: 1:1 (square)
- File size: 10 MB recommended
- File types: MP4, MOV
- Video length: 0-120 seconds
LinkedIn Text Ads dimensions
LinkedIn Text Ads do not use images. However, you can include a small logo or icon next to your ad headline. Recommended logo specs:
- Dimensions: 60 x 60 pixels
- File size: 20 KB max
- File types: JPG, GIF, PNG
Dynamic Ads dimensions
For Dynamic Ads on desktop and mobile, LinkedIn recommends:
- Square image ratio (1:1)
- Image dimensions: 300 x 300 pixels minimum
- File size: 2 MB max
- File types: JPG, PNG
Message Ads dimensions
For Message Ads, use these image dimensions:
- Desktop – 1200 x 800 pixels (2:1 aspect ratio)
- Mobile – 1200 x 1600 pixels (4:5 aspect ratio)
- File size: 10 MB max
- File types: JPG, PNG, BMP, MP4
Sponsored InMail dimensions
For images in Sponsored InMail messages, LinkedIn recommends:
- Landscape Image – 620 x 313 pixels
- Square Image – 313 x 313 pixels
- File size: 20 KB max
- File types: JPG, PNG
Company Pages Cover Images
Cover images displayed on LinkedIn Company Pages should follow these specs:
- Dimensions: 1584 x 396 pixels
- File size: 8 MB max
- File types: JPG, PNG
Company Pages Logo
Company Page logos should be:
- Square ratio (1:1)
- Minimum dimensions: 300 x 300 pixels
- Transparent background preferred (PNG)
- File size: 10 MB max
- File types: JPG, PNG
Showcase Pages Logo
Logos for LinkedIn Showcase Pages should follow these guidelines:
- Minimum dimensions: 200 x 200 pixels
- Transparent background preferred (PNG)
- File size: 10 MB max
- File types: JPG, PNG
General best practices
Keep these general best practices in mind when creating LinkedIn ad images:
- Use high-quality images – minimum 1200 x 627 pixels recommended for most ad placements
- Avoid too much text overlay on images
- Include readable text with strong call-to-action
- Use relevant imagery for your industry and audience
- Align images with content for relevant experience
- Test different image ratios and dimensions for optimal results
Image requirements by ad objective
Here is a summary of key image requirements for different LinkedIn ad objectives:
| Ad Objective | Image Requirements |
|---|---|
| Website visits | 1200 x 627 pixels or 1200 x 1200 pixels, 4 MB max, horizontal or square |
| Lead generation | 1200 x 627 pixels, 4 MB max, horizontal rectangle |
| Brand awareness | 1200 x 1200 pixels, 4 MB max, square 1:1 ratio |
| Video views | 1200 x 627 pixels or 1200 x 1200 pixels, 10 MB max, horizontal or square, 0-120 seconds |
| Follower growth | 1200 x 627 pixels, 4 MB max, horizontal rectangle |
| Engagement | 1200 x 1200 pixels, 4 MB max, square 1:1 ratio |
Conclusion
Following LinkedIn’s recommended specifications for ad images and videos can help ensure your creative displays properly and drives optimal results across placements. The key is using high-quality, relevant visuals in the recommended sizes and ratios for each objective and ad format. Testing different options can also help you find the ideal images for your brand and audience. With these best practices in mind, you can create engaging LinkedIn ads that convert.