LinkedIn company pages allow businesses to establish an online presence and connect with customers and partners. An important part of a company’s LinkedIn page is its profile picture, which represents the business visually on the platform.
LinkedIn has specific requirements when it comes to company profile pictures. The dimensions, file size, and other specifications must be followed for the image to display properly on a company’s profile.
In this article, we will look at the recommended and required dimensions for LinkedIn company pictures. We will cover the image sizes for desktop, mobile, and other uses on the platform. We will also provide tips for creating a profile picture that looks great and meets LinkedIn’s guidelines.
LinkedIn Company Profile Picture Dimensions
The optimal dimensions for a LinkedIn company logo or profile picture are 400 x 400 pixels. Here are the key image requirements according to LinkedIn:
- Minimum size: 200 x 200 pixels
- Maximum size: 4,000 x 4,000 pixels
- Aspect ratio: 1:1 (square)
- File size: 8 MB max
- File type: JPG, GIF, or PNG
The 400 x 400 pixels size looks crisp and clear on desktop and mobile displays. Going smaller than 200 x 200 pixels will cause the image to look blurry or pixelated. The maximum 4,000 x 4,000 pixels allows enough resolution for high quality printing.
Why Square Images Work Best
LinkedIn requires company pictures to have a 1:1 aspect ratio. In other words, the images must be square, with the height and width being equal. This creates a professional, consistent appearance across LinkedIn company pages.
Square profile pictures avoid distorted stretching or cropping issues. Circular and rectangular images may get cropped into circles or irregular shapes on some parts of the LinkedIn platform.
Image Guidelines for Other Uses
In addition to the profile picture itself, images are used throughout a LinkedIn company page. Certain sections will require images of specific dimensions. Here are the image size requirements for other common uses:
| Use | Dimensions |
|---|---|
| Cover image | 1584 x 396 pixels |
| Life page banner | 646 x 220 pixels |
| Ad background | 1200 x 627 pixels |
Following these best practices ensures that all visuals on a company page look as intended. The cover image and life page banner have fixed widths but adjustable heights.
Tips for an Effective LinkedIn Company Picture
Simply meeting the size requirements isn’t enough to guarantee a great LinkedIn profile photo. Here are some tips for making sure your company picture makes the right impression:
Use Your Logo
The most recognizable choice for most companies is their logo. Your logo already represents your brand visually. Place the logo on a square background that matches your branding colors.
Style It Consistently
Your profile picture should match your company’s overall visual style. Coordinate it with your website, business cards, and other branding assets. Using consistent fonts, colors, and styles will strengthen your image.
Make It Distinctive
Stand out on LinkedIn by using a unique photo style. Experiment with different designs before choosing one that reflects your company’s personality.
Use High Quality Images
Don’t stretch small images to fit. They will appear blurry and unprofessional. Create images large enough to resize cleanly to LinkedIn’s recommended 400 x 400 pixels.
Keep It Current
Update your LinkedIn company pictures periodically. Use photos that reflect new products, branding, or other business changes.
Image Size Requirements for Other LinkedIn Uses
In addition to profile and cover photos, LinkedIn has image size requirements for other uses such as employee photos and content sharing. Here are the recommended dimensions:
Employee Photos
Employee profile pictures should be 400 x 400 pixels for optimal quality. The minimum size is 200 x 200. A square aspect ratio is preferred but not required.
Shared Images
When sharing photos in posts, the ideal size is 2048 x 2048 pixels. The minimum is 700 x 700 pixels. Larger images will take longer to upload and display.
Sponsored Content
For sponsored posts, the required image size is 1200 x 627 pixels. This horizontal rectangle size is consistent with LinkedIn’s advertising layouts.
Following Image Rules on LinkedIn
To ensure your images always meet LinkedIn’s requirements, here are some tips:
Refer to the Guidelines
Bookmark LinkedIn’s image dimension help articles for easy reference. dimensions can change so check for updates periodically.
Use Image Editing Software
Tools like Photoshop or Canva make it simple to resize images to exact pixels. You can save custom templates for LinkedIn image sizes.
Measure as You Create
When designing new images, set up your document to match the target dimensions right away. This avoids resizing images after the fact.
Upload Larger Images
If you’re not sure of the exact size needed, upload larger images. LinkedIn will shrink them to fit but won’t expand images that are too small.
Troubleshooting LinkedIn Company Photo Issues
If your LinkedIn profile picture isn’t displaying properly, here are some common issues and fixes:
Pixelated Image
Low resolution images will look blurry or pixelated. Upload a larger high-res image and resize to 400 x 400 pixels.
Distorted Image
Non-square images may appear warped or stretched into squares. Use image editing tools to crop the image into a 1:1 square aspect ratio.
Image Not Showing Up
If your image doesn’t appear at all, make sure it’s under the 8 MB file size limit. Try a more compressed JPG file.
Wrong Image Showing
LinkedIn may be caching an old image. Upload the new image again and clear your browser cache.
Conclusion
Displaying your company properly on LinkedIn requires sticking to its image dimension guidelines. The optimal size for your LinkedIn profile picture is 400 x 400 pixels. Remember to use square 1:1 aspect ratio images for best results.
Follow the recommended dimensions for any other images used across your company page as well. Creating custom images sized specifically for LinkedIn will ensure they always look their best.
With the right profile picture and visuals, your business can establish the professional brand image and recognition you want on LinkedIn.
Having an optimized LinkedIn presence is key for reaching customers, engaging with your industry, driving traffic, and ultimately growing your business. By taking the time to fine-tune details like your profile picture dimensions, you can put your best foot forward online.
Your LinkedIn company page is often the first impression people will have of your business. A properly-sized and well-designed profile photo can go a long way in conveying the quality and values of your company.
In summary, the standard LinkedIn profile picture size is 400 x 400 pixels. Use high quality, distinctive images sized specifically for LinkedIn. Follow their recommendations for other images on your company page as well. With visually engaging branding that meets LinkedIn’s specifications, you can attract more connections and new opportunities for your business.
Some key takeaways:
- The optimal size for your profile picture is 400 x 400 pixels
- Always use a 1:1 square aspect ratio for profile pictures
- Customize images for other sections according to LinkedIn’s guidelines
- Upload high resolution source files and resize to avoid pixelation
- Follow tips like using your logo and matching your branding
- Troubleshoot issues like blurry or distorted images
Sticking to LinkedIn’s recommended specifications for all of your images will ensure they look sharp, professional, and effective. So upgrade those profile pictures today to maximize your company’s LinkedIn presence and connect with new customers.
