LinkedIn is a professional social networking platform that allows users to connect with other professionals, search for jobs, publish content, and more. As an organization on LinkedIn, you can assign different admin roles and permissions to manage your company page and LinkedIn Recruiter account.
There are four main levels of LinkedIn admin roles:
LinkedIn Page Admin
A LinkedIn Page Admin has access to view, post, and edit content published on the LinkedIn Page. They can respond to comments and messages, monitor analytics, and assign other admin roles. However, a Page Admin cannot access LinkedIn Recruiter or manage ads. Some key permissions include:
- Post content on behalf of the company
- Edit the LinkedIn Page title, description, logo, etc.
- Remove other Page Admins
- Monitor LinkedIn Page analytics and follower growth
- Respond to messages and comments as the company
LinkedIn Recruiter Seat Admin
A Recruiter Seat Admin can manage your company’s LinkedIn Recruiter seats and oversee the account. They can add or remove Recruiter seats, assign them to staff members, monitor usage, check billing, and more. However, a Recruiter Seat Admin does not have access to post as the company or manage campaigns. Key permissions include:
- Add or remove Recruiter seats
- Assign Recruiter seats to employees
- Check Recruiter usage and statistics
- Manage billing and invoices for Recruiter
- Contact LinkedIn Recruiter support
LinkedIn Campaign Manager
A Campaign Manager admin can create, manage, and analyze LinkedIn ad campaigns. They have complete control over the LinkedIn Campaign Manager account. Campaign Managers can implement targeting strategies, monitor campaign performance, manage budgets, and optimize ads. However, they cannot post organic content or manage recruiter seats. Main permissions include:
- Create and launch ad campaigns
- Manage campaign budgets and billing
- Edit targeting strategies and audience options
- A/B test different ad variations
- Analyze campaign metrics and optimize based on performance
LinkedIn Super Admin
The LinkedIn Super Admin or Company Admin has the highest level of access. They have full permissions to not only manage campaigns, but also access Recruiter and publish content on behalf of the company. A Super Admin can:
- Post content, respond to messages, etc. as the company
- Add, remove, or change Page Admin roles
- Manage LinkedIn Recruiter seats and billing
- Implement ad campaigns and configure targeting
- Access all LinkedIn analytics and data
- Contact LinkedIn support to change account settings
Key Differences
Here is a summary of the key differences between LinkedIn admin roles:
| Admin Role | Page Access | Recruiter Access | Ads Access |
|---|---|---|---|
| Page Admin | Full permissions | No access | No access |
| Recruiter Admin | No access | Full permissions | No access |
| Campaign Manager | No access | No access | Full permissions |
| Super Admin | Full permissions | Full permissions | Full permissions |
Who Needs Each Admin Access Level?
Here are some recommendations on which admin roles to assign different members of your organization:
- Marketing & Social Media – Provide Page Admin access so they can manage organic content
- Recruiters & HR – Provide Recruiter Seat Admin access to manage hiring needs
- Advertising & Sales – Provide Campaign Manager access to manage ad campaigns
- Operations Leaders – Provide Super Admin access to oversee everything
How to Assign Admin Roles
The Super Admin can assign other LinkedIn admins from the account settings. Here are the steps:
- Go to your LinkedIn account settings
- Select “Manage admins” under the “Additional Tools” section
- Enter the name or email address of the user you want to make an admin
- Select the appropriate admin role to assign them
- The user will receive an email confirming the admin rights
You can assign multiple admins across the different roles based on your company’s needs. The Super Admin maintains full permissions over all areas.
Conclusion
In summary, LinkedIn offers four levels of admin roles – Page Admin, Recruiter Admin, Campaign Manager, and Super Admin. Page Admins can post organic content, Recruiter Admins manage hiring tools, Campaign Managers control ads, and Super Admins oversee everything. Align admin access with each team member’s responsibilities for the best results.
With the proper admin roles assigned, your company can fully optimize your LinkedIn presence to attract talent, publish content, and drive visibility through both organic and paid strategies.