What are the levels of LinkedIn admins?

LinkedIn is the world’s largest professional network with over 810 million users worldwide. As such a massive platform, LinkedIn needs different levels of admins to manage the various aspects of the network. There are mainly three levels of LinkedIn admins – global admins, account admins, and group admins. Each admin level has access to specific features and functions to help keep LinkedIn running smoothly. Understanding the different admin levels is important for businesses who want to effectively utilize LinkedIn for recruiting, marketing, and more. In this comprehensive guide, we will look at the three main levels of LinkedIn admins, their responsibilities, and how businesses can leverage the different admin roles.

LinkedIn Global Admins

The LinkedIn global admin is the highest level admin role on LinkedIn. They have complete access to all settings and features across the entire company page. Here are some key responsibilities and capabilities of the LinkedIn global admin:

• Has full administrative access to the entire company page
• Can manage all employees and admins in the company
• Set up and manage Company Pages on LinkedIn
• Access analytics and insights data for the entire company
• Manage job posts and candidate leads for the company
• Edit company details like description, logo, images etc.
• Enable or disable employee access to certain LinkedIn tools
• Contact LinkedIn customer support and handle billing

The global admin is usually a senior marketing, HR or IT executive who needs full oversight into the company’s LinkedIn presence. For small companies, the global admin may be the only admin role. But larger enterprises will have additional lower level admins to share the workload.

LinkedIn Account Admins

Below the global admin role are the account admins. These are admins with more limited access focused on specific business functions. The three main types of account admins are:

Marketing Account Admins

As the name indicates, marketing account admins have privileges related to managing LinkedIn Pages, content, and marketing campaigns. Here are some key responsibilities of the marketing account admin:

• Post content on behalf of the company
• Manage company follower base and engage with followers
• Monitor messaging and conversations on Company Page
• Analyze marketing campaign performance
• Publish job posts and source candidates
• Schedule content through tools like LinkedIn Elevate

Marketing admins allow delegating day-to-day social media marketing activities while still giving the global admin overall control. Multiple marketing admins can be appointed for large enterprises.

HR Account Admins

HR account admins have privileges focused on managing LinkedIn Recruiter, Jobs and other talent sourcing functions. Their key responsibilities include:

• Post, manage and track job listings
• Source and contact candidates through Recruiter
• Manage employee profiles and talent brand
• Analyze performance of jobs, sources and Pipeline
• Communicate with candidates and schedule interviews
• Share HR content like culture stories on Company Page

HR admins are vital for effectively leveraging LinkedIn for recruiting and talent management. Multiple HR admins may be appointed in large companies.

Sales Account Admins

Sales account admins are focused on leveraging LinkedIn for sales prospecting and account management. Their key responsibilities are:

• Identify potential sales prospects with advanced search
• Send InMail messages to prospects
• Manage CRM integration and leads pipeline
• Share company updates with prospects
• Monitor conversations and mentions for sales opportunities
• Research accounts and contacts through LinkedIn data

Having dedicated sales admins allows sales teams to maximize their prospecting outcomes on LinkedIn.

LinkedIn Group Admins

In addition to company page admins, LinkedIn also has group admins who manage LinkedIn Groups. Group admins can be company employees or regular members who start a group. Here are some key responsibilities of group admins on LinkedIn:

• Start and manage LinkedIn Groups
• Accept or reject member requests to join the group
• Invite members and promote group engagement
• Moderate discussions and remove inappropriate posts
• Ban members who violate group rules
• Analyze group metrics and growth

Active group admins help grow and engage the right members in a niche professional community.

Best Practices for Admins

To gain the most from LinkedIn’s admin capabilities, here are some best practices companies should follow:

• Appoint separate global, HR, marketing and sales admins for a clear division of responsibilities
• Ensure all admins undergo LinkedIn training and certifications
• Set up regular sync up meetings for the admin team
• Use tools like LinkedIn Elevate for content scheduling and collaboration
• Track relevant metrics for each function – followers, job applications, leads etc.
• Participate in LinkedIn admin best practices groups and discussions

Following these best practices will enable companies to create a streamlined, expert admin team on LinkedIn.

Conclusion

In summary, there are three main levels of LinkedIn admins – global admins with company-wide access, account admins for functions like marketing and HR, and group admins who manage LinkedIn Groups. Each admin role has vital responsibilities and capabilities to help companies achieve their LinkedIn goals. By appointing specialists for each function and giving them proper LinkedIn training, companies can create a dynamic admin team to boost their LinkedIn presence and results. The different admin roles provide the right blend of control, delegation and expertise.