LinkedIn offers several different page access roles that allow you to control who can view, edit, and manage your LinkedIn pages. Understanding these roles is important for effectively managing your LinkedIn presence.
Overview of LinkedIn Page Access Roles
There are 5 main page access roles on LinkedIn:
- Admin
- Editor
- Writer
- Reader
- None
These roles determine what level of access someone has for your LinkedIn pages. The higher the role, the more access and capabilities the person has.
Admin
The Admin role has full access and control over a LinkedIn page. They can:
- Edit all page settings and info
- Publish and share posts
- Add and remove team members
- Delete comments and posts
- Analyze page analytics
There can only be one Admin for a LinkedIn page. This role should be reserved for whoever is ultimately responsible for managing that page.
Editor
The Editor role has extensive capabilities to manage a page, second only to the Admin role. Editors can:
- Edit page info and settings
- Publish, edit, delete, and share posts
- Analyze page analytics
- Add and remove contributors
You can have multiple Editors for a single LinkedIn page. Editors are great for social media managers, digital marketing staff, or others who need to regularly create content and engage with the page.
Writer
As the name suggests, the Writer role is for those who mainly need to create and publish content on a page. Writers can:
- Create and publish posts
- Edit and delete their own posts
Writers cannot change page settings or info, or add/remove other contributors. You can have unlimited Writers for a LinkedIn page to create content at scale.
Reader
Readers have view-only access to a LinkedIn page. They can see published posts and page analytics, but cannot make any changes or contribute content. Assign the Reader role to stakeholders who need to stay informed about the page.
None
If a user is assigned the “None” role, they have no access to view or manage the LinkedIn page whatsoever. This role completely restricts access.
Managing Page Access Roles
As the Admin of a LinkedIn page, you have full control over assigning page access roles. To manage roles:
- Go to your LinkedIn page
- Click “Manage” on the top right
- Select “Page roles and permissions”
- View and edit roles for any connected LinkedIn members
On this page, you can:
- Change member roles
- Add new members
- Remove members
When adding new members, you simply search for them on LinkedIn and assign them a role for your page access.
Best Practices
Here are some best practices around LinkedIn page roles:
- Start with just 1-2 Editors to avoid confusion
- Add Writers gradually as you expand content production
- Limit Reader access to key stakeholders who need it
- Remove ex-employees immediately to avoid security issues
- Review roles and permissions quarterly
Following these tips will keep your page access tight and avoid issues down the road as your LinkedIn presence grows.
Use Cases
Here are some common use cases for the different LinkedIn page access roles:
Social Media Manager
A social media manager should be an Editor. This allows them to freely create content, engage with followers, analyze performance, and contribute fully to the page.
Executive Stakeholder
An executive stakeholder mainly needs visibility into the page. Grant them Reader access so they can stay updated on the company’s LinkedIn presence.
Agency Content Writers
If you hire an agency for content, add each writer as a Writer on your page. This lets them contribute content under your brand while limiting other access.
Former Employee
When someone leaves the company, quickly remove their LinkedIn page access entirely to prevent any unauthorized access or changes.
LinkedIn Page Access Role Matrix
Here is a matrix summarizing the capabilities of each LinkedIn page role:
| Permission | Admin | Editor | Writer | Reader | None |
|---|---|---|---|---|---|
| Edit page info/settings | Yes | Yes | No | No | No |
| Publish posts | Yes | Yes | Yes | No | No |
| Edit own posts | Yes | Yes | Yes | No | No |
| Edit others’ posts | Yes | Yes | No | No | No |
| Delete posts | Yes | Yes | Own only | No | No |
| Analyze analytics | Yes | Yes | No | Yes | No |
| Add/remove contributors | Yes | Yes | No | No | No |
| Delete comments | Yes | Yes | No | No | No |
Conclusion
Mastering LinkedIn’s page access roles is crucial for controlling your LinkedIn presence. Start conservatively with access, granting higher roles like Editor and Admin only when truly needed. Audit and optimize roles regularly to keep access tight.
With the right page access strategy, you can effectively manage a growing LinkedIn presence while limiting risk. Assign page roles aligned to responsibilities and evolve over time as your needs change.
Using LinkedIn’s Admin, Editor, Writer, Reader and None roles appropriately allows you to involve the right team members while maintaining oversight. Understand these core roles well in order to best leverage LinkedIn for your brand.
Some key takeaways include:
- Admins have full control, Editors have extensive access.
- Writers can create content, Readers are view-only.
- Remove ex-employees immediately.
- Start with limited roles and expand access as needed.
- Regularly review and optimize page access roles.
With the right page access strategy, you can build a powerful yet controlled LinkedIn presence. Align roles to responsibilities and manage carefully as your marketing scales.
So in summary, the key LinkedIn page access roles are:
- Admin – Full control
- Editor – Extensive access to manage, post, analyze
- Writer – Can create and publish posts
- Reader – Read only access to view page activity
- None – No access whatsoever
Leverage these roles to control your LinkedIn page presence. Start conservatively and grant higher access like Editor only as truly needed. Audit and optimize regularly. With the right roles and permissions, you can effectively manage a growing LinkedIn presence!
