LinkedIn is the world’s largest professional network with over 810 million members worldwide. While anyone can create a basic LinkedIn profile for free, LinkedIn also offers several premium plans that provide additional features and benefits.
Why Get a Premium LinkedIn Account?
Here are some of the key reasons to upgrade to a premium LinkedIn plan:
- Increased visibility – Premium accounts get more profile views and appear higher in search results.
- Expanded network – Message anyone on LinkedIn, even if they are not in your network.
- Job seeking – Apply to jobs discreetly and see how you compare to other applicants.
- Business marketing – Create targeted ads and view detailed analytics on your campaigns.
- Learning – Access over 16,000 courses and videos from top experts.
LinkedIn Premium Plans
LinkedIn currently offers four premium subscription options:
LinkedIn Premium Career
LinkedIn Premium Career is focused on helping individuals find a job and advance their careers. Key features include:
- See how you compare to other applicants who have applied for the same roles.
- View the names and profiles of people who have viewed your profile.
- Get insights to help improve your profile and increase your chances of getting hired.
- Take free courses and access premium content to build in-demand skills.
- Message recruiters directly about new job opportunities.
LinkedIn Premium Business
LinkedIn Premium Business provides tools for marketing, sales, and recruiting. Key features include:
- Create targeted ads to reach your ideal customers.
- See unlimited member profiles when you search.
- Send InMail messages to anyone, even if they’re not in your network.
- Post job listings and search LinkedIn profiles from within your CRM.
- Access analytics on your page, posts, Showcase pages, and ads.
LinkedIn Premium Hiring
LinkedIn Premium Hiring provides advanced recruiting capabilities. Key features include:
- Search and connect with the right candidates for your open roles.
- Manage your talent pipeline in one place with saved leads, projects, and notes.
- Post jobs and target relevant candidates with smart recruiting campaigns.
- Gain insights on salary expectations, skills overlap, and market competition for roles.
- Get recommendations for great-fit candidates based on your search criteria.
LinkedIn Premium Sales
LinkedIn Premium Sales focuses on helping sales professionals find and close more deals. Key features include:
- Search for and contact decision makers at your target accounts.
- Get notified when your leads view or make changes to their LinkedIn profiles.
- Integrate LinkedIn data and lead management with popular CRM and sales tools.
- Generate more leads with accurate contact information pulled from LinkedIn profiles.
- Build targeted lead lists using advanced search filters and saved searches.
LinkedIn Premium Pricing
Here is an overview of the monthly and annual pricing for LinkedIn’s premium plans:
| Plan | Monthly Price | Annual Price |
|---|---|---|
| Premium Career | $29.99 | $239.88 (saves 17%) |
| Premium Business | $64.99 | $559.88 (saves 14%) |
| Premium Hiring | $99.95 | $959.88 (saves 4%) |
| Premium Sales | $64.99 | $559.88 (saves 14%) |
As you can see, choosing an annual subscription can provide decent cost savings compared to paying month-to-month. LinkedIn also offers discounted rates for buying multiple user licenses at once.
Which LinkedIn Premium is Right for Me?
Choosing the right LinkedIn premium plan depends on your specific needs and goals. Here are some tips for selecting the best option:
- If you are a job seeker or career professional, Premium Career is likely the best fit.
- For sales and marketing roles, Premium Sales will provide the most value.
- Recruiters and talent acquisition pros should choose Premium Hiring.
- Those managing business pages or doing B2B marketing can benefit from Premium Business.
- Consider opting for an annual plan for the lowest effective monthly cost.
- Add-on modules like Leads and Talent Boost can provide a cost-effective upgrade.
- Take advantage of the free 30-day trial period to test drive premium features.
Key Differences Between the Plans
While there is some overlap, here are some of the notable differences between the four premium options:
- Career – Job insights, interview prep tools, profile badges.
- Business – Ad analytics, Company Page analytics, unlimited search.
- Hiring – Recruiter profile, pipeline management, candidate insights.
- Sales – Lead recommendations, newsfeed tracking, Seamless integrations.
Conclusion
Upgrading to a LinkedIn Premium account can provide substantial benefits for enhancing your professional network and achieving your career or business goals. But not all premium plans are created equal. Be sure to choose the subscription that offers the specific tools and capabilities that are most valuable for your individual needs.
By leveraging LinkedIn Premium’s expanded features for finding jobs, generating leads, recruiting talent, or building your brand, you can take your effectiveness on the platform to the next level.