LinkedIn offers several payment options for businesses looking to advertise on the platform. The main methods are credit card, PayPal, wire transfer, and checks. The preferred and most convenient option for most businesses is paying by credit card. LinkedIn accepts Visa, MasterCard, American Express, and Discover cards.
Paying by Credit Card
Paying by credit card is the simplest way to pay for LinkedIn advertising. You can enter your card details directly into LinkedIn’s billing system and the charges will automatically hit your card when payments are due. Some key things to know about paying by credit card:
- LinkedIn accepts major credit cards – Visa, MasterCard, American Express, and Discover.
- When you first set up an account, you’ll need to enter your card details for billing purposes.
- Charges will automatically be made to your card on file when payments are due.
- You can update the card on file at any time in your account’s billing settings.
- LinkedIn will send you receipts and invoices by email when you are charged.
- You can set up autopay to have charges automatically paid on their due date.
Overall, paying by credit card is the fastest and most convenient way to pay for LinkedIn ads. It’s seamlessly integrated into their platform and billing system. As long as you monitor your monthly ad spend, it’s a reliable payment method.
Paying through PayPal
In addition to credit cards, LinkedIn also allows businesses to pay for advertising through PayPal. Here’s an overview of how PayPal payments work on LinkedIn:
- You’ll need an existing PayPal business account in order to pay this way.
- Go to the billing section of your LinkedIn account and select PayPal as your payment method.
- Enter your PayPal email address associated with your account.
- LinkedIn will send you invoices by email, you then simply pay them directly through PayPal.
- You can set up autorenew in PayPal to have invoices paid automatically.
- Payments show up as being paid to LinkedIn in your PayPal transaction history.
PayPal can be convenient if that’s how you handle payments for other services. The downside is it’s an extra step to pay the invoices compared to auto-charging a card on file. But if your business already uses PayPal, it can be a good option for paying for LinkedIn ads.
Paying by Wire Transfer
LinkedIn allows business customers to pay by domestic or international wire transfer. Here are some key details on paying for LinkedIn advertising by wire transfer:
- You’ll need to contact LinkedIn’s billing department to arrange wire transfer payments.
- LinkedIn will provide their banking details for routing the wire transfer.
- It takes between 5-10 business days for wire transfers to clear into LinkedIn’s account.
- You’ll receive invoices by email, you pay them by initiating wire transfers.
- LinkedIn charges a $25 fee for international wire transfers originating outside the U.S.
- Always include your LinkedIn account ID when making wire transfer payments.
One of the big advantages of wire transfers is they allow international payments from foreign bank accounts. The downside is it’s a more manual process compared to auto-billed credit cards or PayPal. Still, it’s a viable option for businesses located overseas needing to pay for LinkedIn advertising.
Paying by Check
The final payment option supported by LinkedIn is paying advertising invoices by physical check. Here are some key considerations around paying by check:
- You’ll need to contact LinkedIn billing to arrange check payments.
- LinkedIn will provide a mailing address for sending your checks.
- It takes 10-14 business days for mailed checks to clear into LinkedIn’s account.
- You’ll continue receiving emailed invoices, pay them by mailing checks.
- Always include your LinkedIn account ID on the check memo.
- Only U.S. dollar checks drawn on U.S. banks are accepted.
The obvious downside of paying by check is it’s much slower than electronic payments. However, some businesses may still prefer this traditional option. Just be aware of the longer processing times for clearing payments.
Managing Invoices and Payments
Regardless of which payment method you choose, LinkedIn will send you regular invoices for any outstanding advertising charges. Here are some tips on managing LinkedIn invoices:
- Invoices are sent on the 1st business day of each month.
- They detail your previous month’s advertising charges.
- Invoice dates determine when payment is due.
- Outstanding invoices appear in your LinkedIn billing dashboard.
- You can download invoices as PDF files.
- Autopay can be set up to pay invoices automatically.
- Unpaid invoices can result in advertising suspension.
Additionally, all paid LinkedIn invoices and payment history can be viewed in the billing section of your account. Be sure to regularly review invoices and payment history to have a clear view of your advertising spend.
Advertising Payment Policies
When paying for LinkedIn advertising, there are a few key payment policies to be aware of:
- Payments are only accepted in U.S. dollars.
- Invoices are due net 15 days from the invoice date.
- Declined payments may lead to ad suspension.
- A late fee of 1.5% per month applies to overdue invoices.
- Outstanding invoices can be sent to collections agencies.
- All fees and taxes are the advertiser’s responsibility.
Be sure to factor these payment policies and terms into your budgeting and financial planning for LinkedIn ad campaigns. Set calendar reminders on invoice due dates to avoid any late fees or suspensions.
Tips for Managing LinkedIn Advertising Costs
Here are some tips for keeping LinkedIn advertising costs under control:
- Set monthly budgets in your LinkedIn account to cap spending.
- Use CPM bidding to precisely manage costs per thousand impressions.
- Run A/B tests to determine optimal bids for conversions.
- Review analytics regularly and pause low performing campaigns.
- Only target high-value audience segments relevant to your goals.
- Consider spreading budget across multiple smaller campaigns.
- Use LinkedIn’s bill manager feature to track real-time accrued costs.
With some strategic planning and optimization, you can keep LinkedIn advertising costs within your budget. The key is monitoring performance data, testing different approaches, and making swift changes to underperforming elements.
Frequently Asked Questions
What are the standard payment terms for LinkedIn advertising?
LinkedIn’s standard payment terms are net 15 days from the invoice date. Payment is due within 15 days of receiving an invoice or your advertising may be suspended.
What methods of payment does LinkedIn accept?
LinkedIn accepts major credit cards, PayPal, wire transfer, and check payments. Credit card is the most common and convenient option for most advertisers.
How can I view previous LinkedIn advertising invoices?
All paid LinkedIn invoices can be viewed and downloaded in PDF format through the billing section of your LinkedIn advertising account.
What should I do if my LinkedIn payment fails?
If your LinkedIn payment fails, first update your payment method details. If the issue persists, contact LinkedIn’s billing department for assistance resolving it.
How can I get a refund for a LinkedIn advertising charge?
Contact LinkedIn customer support to request a refund for a specific charge. Valid reasons are typically account errors or duplicate charges. Refunds are not offered if you simply wish to get money back for an ad that performed poorly.
Conclusion
In summary, LinkedIn provides a range of payment options for its advertising products. Credit card, PayPal, wire transfer, and check are accepted. Invoices are sent monthly and due net 15 days from date of issue. Carefully manage your LinkedIn ad costs and payment methods to ensure your campaigns run smoothly and successfully. Leverage all of the targeting, bidding, and analytics tools available to maximize your advertising ROI within your budget.
