LinkedIn offers a wide variety of products and services to help businesses and professionals connect, grow their networks, market themselves and their companies, find jobs, hire talent, and more. LinkedIn groups its products into several broad categories that target different needs and goals.
LinkedIn Pages
LinkedIn Pages allow businesses, brands, organizations, influential public figures, and groups to establish an official presence on LinkedIn and engage with LinkedIn members. Pages can be used to share content, promote products and services, advertise jobs, interact with followers, and establish thought leadership. There are several types of LinkedIn Pages:
- Company Pages – For businesses and organizations to promote themselves
- Showcase Pages – For businesses to highlight specific brands, products, or initiatives
- School Pages – For schools and universities to connect with students and alumni
- Team Pages – For sports teams to engage with fans
- Influencer Pages – For influential individuals to build a following
- Group Pages – For LinkedIn Groups to increase visibility
Key LinkedIn Page features:
- Customized branding and messaging
- Content publishing and analytics
- Follower growth and engagement
- Lead generation from LinkedIn members
- Talent and job advertisements
- Page analytics and performance monitoring
LinkedIn Marketing and Advertising Solutions
LinkedIn offers an array of marketing, advertising, and sales products and services to help businesses promote their brands, reach new audiences, generate leads, and close deals. Key products include:
Sponsored Content
Native advertisements in the LinkedIn feed that aim to capture attention and drive engagement through high quality content.
Sponsored Messaging
Sending InMail messages to LinkedIn members that fit a desired audience profile and set of targeting criteria.
Text Ads
Highly-targeted self-service pay per click text ads.
Dynamic Ads
Automated, customized ads based on profile data and engagement with your brand.
Programmatic Display Ads
Displaying visual banner ads matched with audiences on LinkedIn and beyond.
Lead Gen Forms
Forms to collect lead information from interested LinkedIn visitors.
LinkedIn Talent and Recruiting Solutions
LinkedIn provides extensive tools and services to help employers recruit and hire top talent. Popular talent solutions include:
LinkedIn Recruiter
A dedicated tool for identifying, connecting with, and managing candidates through LinkedIn and external databases.
Job Postings
Posting job listings on LinkedIn to access qualified candidates actively and passively searching for jobs.
Career Pages
Customized pages to promote employer brand, advertise open positions, and attract candidates.
LinkedIn Learning
Online learning courses and content for upskilling employees and new hires.
LinkedIn Sales Solutions
LinkedIn offers tools tailored specifically for sales professionals and organizations looking to
drive sales through social selling. Key products include:
LinkedIn Sales Navigator
A premium tool for sales professionals to identify prospects, establish connections, get notified of
important updates, and conduct sales outreach.
PointDrive
A sales presentation and training tool to engage audiences and enhance pitches using LinkedIn data and insights.
LinkedIn Elevate
A sharing tool for posting engaging content to LinkedIn that builds thought leadership and generates more views and followers.
LinkedIn Premium Subscriptions
In addition to Pages, Marketing Solutions, Talent Solutions, and Sales Solutions; LinkedIn offers premium subscriptions for individual members seeking to expand their professional networks and opportunities on LinkedIn.
Subscription Type | Features |
---|---|
Premium Career | Open profile views, advanced profile searches, messaging with InMail, interview preparation tools |
Premium Business | All Premium Career features plus Company Page analytics, advanced lead and talent search |
Sales Navigator Pro/Team | Custom lead recommendations, saved lead lists, Contact Insights, TeamLink collaboration |
Recruiter Lite/Pro/Team | InMail sending, candidate search filters, recommended matches, talent pool organization |
LinkedIn Learning Products
In addition to LinkedIn Learning courses included with Talent Solutions; LinkedIn Learning offers the following standalone learning products:
- LinkedIn Learning Core
- LinkedIn Learning Practice Tests
- LinkedIn Learning Video Libraries
- LinkedIn Learning Certification Preparation
These provide libraries of expert-led courses, practice tests, and video collections to help individuals gain in-demand skills.
LinkedIn Marketing Partner Program
The LinkedIn Marketing Partner Program enables third party tools and technologies to integrate with LinkedIn’s marketing and advertising products. Partners include:
- Advertising/Marketing platforms
- Social media management tools
- Web analytics providers
- Retargeting platforms
- CRM and sales acceleration systems
- Attribution and measurement partners
Through API integrations, data sharing, and customized LinkedIn features; these partnerships help marketers improve results from LinkedIn advertising and organic activity.
Conclusion
LinkedIn offers an extensive suite of products across multiple categories to serve professionals, businesses, brands, organizations, influencers, and anyone looking to connect, learn, hire, market, advertise, or grow. While the array of product offerings may seem overwhelming at first, LinkedIn aims to provide solutions tailored for any goal – whether it is establishing an online presence, recruiting top talent, driving sales, or building skills through online learning. With clear objectives and an understanding of LinkedIn’s core product segments, brands can craft an effective LinkedIn marketing and growth strategy.