LinkedIn company Pages allow businesses and organizations to establish an official presence on LinkedIn and engage with the platform’s audience of professionals. Company Pages showcase important details about a business, including products/services, culture, values, and jobs. Creating a Company Page is free and simple if you meet LinkedIn’s requirements.
Who can create a LinkedIn Company Page?
To be eligible to create a LinkedIn Company Page, you must be an official representative of the company, such as an employee, and have one of the following:
- A corporate email address belonging to the company
- Access to the company’s email domain
- Authorization to act on behalf of the company as an official administrator
These requirements help LinkedIn verify that you have the authority to create and manage a page representing the company’s brand and messaging. Personal LinkedIn accounts are not permitted to create Company Pages.
What information is required when setting up a Page?
To begin setting up a Company Page, you will need to provide the following key details:
- Company name
- Company size (number of employees)
- Industry
- Company description
- Company location (headquarters)
- Company contact info and website
- Company logo that meets size and ratio requirements
Providing this essential information helps LinkedIn authenticate the page and allows your company to be discoverable by users searching for businesses in your industry or location. You will also need to agree to LinkedIn’s terms of service.
Company Name Guidelines
The company name you provide when creating a page must be the official, legal name of the business. Nicknames or informal names will not be accepted. The name must also match the name format used across your other business listings and social media profiles for consistency.
Company Description Tips
Your company description should be optimally formatted with clearly defined sections, including:
- Summary: Brief overview of company offerings and differentiators.
- Products/Services: Details about main products, services, or solutions.
- Specialties: Specific areas of expertise or focus.
- History: Brief background on founding and evolution.
- Mission: Statement of company purpose, vision, and values.
This clear structure helps showcase your business to prospective customers and talent viewing your Page.
Logo Guidelines
Your logo image file must meet the following requirements:
- Square ratio (equal height and width)
- Minimum size of 200×200 pixels
- Maximum file size of 4MB
- JPG, PNG, or GIF format
Your logo will appear throughout your Company Page and LinkedIn experience, so ensuring it is high quality and meets specifications is important.
How do I add additional admins to my Page?
As the Page creator, you will be designated as the top-level administrator. However, you can add additional admins to help manage your LinkedIn presence. To do so:
- Go to your Company Page
- Click “Add admins” from the admin toolbar
- Enter the name, LinkedIn profile, or email address of the employee you want to add
- Select an Admin role based on what permissions you want to grant
- Click “Send” to send an invite to the user to become a Page admin
You can assign three types of admin roles with varying levels of access:
Manager
- Can edit, post, and respond to followers
- Can view Page analytics
- Cannot change Page settings or add admins
Content Editor
- Can edit, post, and respond to followers
- Cannot access analytics or change settings/admins
Analyst
- Can only view Page analytics
- Cannot edit, post, or change settings
Adding multiple admins allows you to share the responsibilities of managing your Company Page.
What options are available for verifying my Page?
LinkedIn offers two levels of verification to confirm an organization’s authenticity on its platform:
Basic Verification
- Free verification option
- Confirms company name, location, website, and logo
- Displays “Verified” badge on Page
- To verify, go to Page Admin Tools and request verification
- May take a few weeks to complete review process
Gold Verified Page
- Paid verification option through LinkedIn Marketing Solutions
- Confirms name, location, website, and demonstrates company ownership
- Displays premium “Verified” badge on Page
- Verification process takes just a few business days
- Unlocks additional Page customization features
Verification adds an extra layer of legitimacy and brand authority to your LinkedIn presence.
What options are available for customizing my Company Page?
LinkedIn offers several options for customizing your Page look and feel:
Cover Photo
- Large banner photo displayed at top of Page
- Ideal for branding and showcasing products/location
- Minimum size of 1400×425 pixels, maximum of 4MB
- JPG, PNG, or GIF formats accepted
Featured Page Update
- Pin one update post to the top of your Page’s feed
- Keeps important post prominent and visible
- Great for highlighting promotions, events, or news
Showcase Pages
- Create secondary pages linked to your main Company Page
- Allows highlighting specific brands, locations, products, etc.
- Pages appear nested under your main Page navigation
Analytics
- View data on Page followers, post engagement, clicks, etc.
- Available to Managers and above
- Provides insights to optimize your Page strategy
Leveraging customization features allows you to maximize your brand presence and connect with your target audience on LinkedIn.
What options are available for promoting my Company Page?
LinkedIn provides several options for increasing awareness of and engagement with your Page:
Organic Growth
- Post engaging, value-driven updates regularly
- Interact with followers by liking, commenting, sharing
- Participate in relevant LinkedIn groups/discussions
- Encourage employees to follow and share your Page
LinkedIn Ads
- Sponsored Content and Text Ads
- Target your promotions to specific audiences
- Drive followers, engagement, leads, and more
LinkedIn Company Page API
- Programmatically manage and analyze your Page
- Seamlessly integrate your Page with other platforms
- Automate posting, respond to comments, analyze data
LinkedIn Elevate
- Publish employee posts and content directly to your Page
- Extend your reach through your own thought leaders
- Engage followers with diverse employee perspectives
Utilizing a diverse promotional mix ensures you reach the right audiences to grow your Company Page effectively.
What options are available for analytical insights on my Page?
LinkedIn offers robust analytics to provide data-driven insights on your Page performance:
Follower Demographics
- Location, industry, seniority level, and more
- Optimize content and engagement strategy based on audience
Post Analytics
- Impressions, engagement rate, clicks, likes, shares, comments
- Identify top performing content types and topics
Page Statistics
- Follower growth trends
- Top content, referrals, and followers
- Monitor progress and fine-tune strategy
Content Suggestions
- Recommendations for new content based on performance
- Automated suggestions to create high-quality updates
Leveraging LinkedIn’s robust analytics unlocks actionable insights to boost your Company Page effectiveness and demonstrate marketing impact.
Conclusion
Creating and optimizing a LinkedIn Company Page provides an invaluable opportunity to establish your brand’s presence, engage professionals, promote your products/services, recruit talent, and analyze performance. Following LinkedIn’s requirements for creation, verification, customization, promotion, and analytics will ensure your Page cultivates the strong, credible reputation and visibility needed to achieve your business goals.