LinkedIn Page Manager allows businesses and organizations to manage their LinkedIn Company Pages more efficiently by enabling collaboration between multiple users. There are four key roles within LinkedIn Page Manager that determine the level of access and abilities that users have:
Admin
The Admin has complete access and control over the LinkedIn Page. They can add, remove or change the roles of other users, as well as post, edit, delete, schedule and analyze content on behalf of the Page. There can be multiple Admins for a Company Page.
Editor
Editors have the ability to create, edit, post, schedule and analyze content on behalf of the Page. They can respond to comments and messages as the Page. However, they cannot add or remove other users or change their roles.
Analyst
Analysts have view-only access to Page analytics such as impressions, engagement and demographic data. They cannot post or interact on behalf of the Page in any way. The Analyst role is useful for social media managers who want to provide reporting insights without content access.
Contributor
Contributors have limited posting abilities. They can create and submit content in order to collaborate on content creation, but cannot directly post to the Page timeline. Their submissions require approval from an Editor or Admin first.
Key Differences Between Roles
The key differences between the main LinkedIn Page Manager roles are:
| Role | Post Content | Edit/Delete Posts | Schedule Posts | Analyze Performance | Manage Users |
|---|---|---|---|---|---|
| Admin | Yes | Yes | Yes | Yes | Yes |
| Editor | Yes | Yes | Yes | Yes | No |
| Analyst | No | No | No | Yes | No |
| Contributor | Submit Only | No | No | No | No |
As you can see, the Admin role has the broadest permissions, while the Contributor role is the most limited. Analysts and Editors have specialized abilities in analytics and content posting/editing respectively.
Adding and Managing Users
Only Admins have the ability to add and manage other users in LinkedIn Page Manager. To add someone new, the Admin simply needs to:
- Go to the Manage Users section of Page Manager
- Click Invite Users
- Enter the preferred name and email address of the user
- Select a Role for the user
- Click Send to deliver the invitation
Once a user has accepted their invitation, the Admin can edit their name, email or role at any time. Admins also have the ability to remove users when necessary.
When adding new users, it is important for the Admin to carefully consider which role is appropriate. Here are some best practices:
- Assign Editor roles to those creating and managing content
- Assign Analyst roles to team members focused on reporting
- Assign Contributor roles to subject matter experts consulting on content
- Assign Admin roles only to senior social media managers
Spreading the Admin role too thinly can result in too many cooks in the kitchen. The other roles enable collaboration while still ensuring control.
Switching Between Roles
Within their LinkedIn Page Manager account, users can be assigned to multiple Pages and roles. For example, a social media manager could be an Admin for one Page, and an Editor for another.
When a user has multiple roles, they can switch between these roles in the “Current Role” dropdown at the top of Page Manager:
The abilities displayed within Page Manager will change dynamically based on the role they have selected in this dropdown menu.
This allows users with multiple roles to toggle between different levels of access and permissions as needed while managing different Pages.
Notifications
LinkedIn Page Manager allows for custom notifications to be configured based on role:
Admin Notifications
Admins can enable notifications about:
- New user requests to manage the Page
- Content approvals required
- Changes made toManageUsers
- Page statistics summaries
- Lead generation form submissions
These notifications keep Admins informed of any changes that have been made to the Page or its users.
Editor & Contributor Notifications
Editors and Contributors can choose to get notified about:
- Content approval status
- Comments or messages requiring a response
- Daily or weekly summaries of Page statistics
These notifications enable Editors and Contributors to stay on top of content queues and Page interactions.
Analyst Notifications
Analysts can opt to receive:
- Daily, weekly or monthly Page analytics summaries
Customizing notifications for each role allows users to stay on top of the information that is most relevant to them.
Use Cases
Here are some examples of how companies commonly leverage LinkedIn Page Manager roles:
Agency Management
Digital marketing agencies manage LinkedIn Pages on behalf of many clients. The Page Admin is the agency, Editors are account managers, and Contributors are subject experts at each client providing content.
Franchise Localization
Franchisor HQ manages overall brand messaging as the Admin. Individual franchises contribute location-specific content as Contributors that must be approved by the Editor/Community Manager.
Startups
Early on the CEO is the Admin overseeing the launch. As the company grows a Marketing Manager becomes the Editor executing social media, and a Sales Rep becomes the Analyst monitoring leads.
Conclusion
In summary, LinkedIn Page Manager allows brands to collaborate efficiently at scale by providing four distinct roles with customized levels of access:
- Admin: Full control over content and users
- Editor: Create, edit and post content
- Analyst: Read-only analytics access
- Contributor: Submit content for approval
Matching team members to the appropriate roles based on their responsibilities ensures coordinated management of your LinkedIn Company Page. Configurable notifications keep everyone informed of the activity most relevant to them.
